Elizabeth Riddle Email & Phone Number

- Leading research across cross-functional teams of product managers, product designers, and stakeholders to inform the strategy and roadmap of digital networking solutions

- Led 5+ studies over 8 months that resulted in a refined digital strategy for networking product offering- Coordinated with research operations team to increase participant recruitment by 5% in 4 month timeframe

- Analyzed and synthesized research across 30 interviews to guide the process improvements for NASA Ames’s SBIR/STTR program- Co-designed service blueprint that articulated process improvements for SBIR/STTR program

Ann Arbor, Michigan, United States

- Analyzed and created monthly reports using website visitor data from Google Analytics; used these reports to inform marketing strategy for larger Inclusive Teaching Subcommittee- Ran end to end qualitative research project using Qualtrics and Google Analytics to understand website usage and visitor data which positively impacted business strategy of website materials

Detroit, Michigan, United States

- Co-led the development, planning, and analysis of research for 2 projects in the Service Design group to further healthcare accessibility efforts- Utilized competitive analysis and customer interviews to identify pain points for both BCBSM and non-BCBSM members related to healthcare access- Created personas and customer journey map outlining member experience of a proposed healthcare access tool- Delivered customer journey map for digital healthcare tool that received buy-in from company leadership

Detroit, Michigan, United States

- Led research efforts across cross-functional teams of product managers, UX designers, and internal stakeholders to improve the employee experience by establishing research metrics from qualitative survey feedback- Planned and conducted usability tests with 4 department leaders for a compensation allocation platform on Workday to inform developers of usability issues- Led research to inform the redesign of the company intranet by planning, conducting, and analyzing card-sort and tree-testing data collected from over 50 employees using UserTesting

Hybrid Researcher/Designer for Ventura County Healthcare Agency patient facing websites- Led consultations with the project manager in creating overall vision for HCA websites, establishing project timeline, and setting project goals.- Conducted heuristic evaluations, clickstream analysis, and 3 stakeholder interviews on 100+ page website to identify major disparities with the websites ability to meet the diverse healthcare needs of Ventura County residents. - Collaborated with a 5-person team that spanned departments (IT/development, design, HCA departments, etc.) in re-design efforts.

- Conducted 2 studies on Foundry Six’s mobile game to discover main usability issues, bugs, and player interest with game offering- Directly impacted game design and focus of the company’s game offerings with the insights gathered from user research

Ventura, Ca

I worked closely with students in Math, Chemistry, and Biology to help them understand very complex and difficult concepts more easily. Part of this included making my own assignments, holding study sessions, and creating mock exams where they could get the necessary feedback they needed to achieve in their classes.

Los Angeles

From May 2017- September 2018, I worked in a cognitive neuroscience lab that studies adolescent schizophrenia. Much of my work involved data collection, mostly from undergraduate student participants who come in to be part of our studies. During the last year of my internship, I managed my own research project that investigated how positive psychotic symptoms exist along a spectrum of severity.

Greater Los Angeles Area

During my time here, I assisted the program manager with carrying out projects and fostering a healthy community for UCLA students who are in substance abuse recovery.

Master Of Science - Ms, Information Science, User Experience Design And Research Specialization

Activities and Societies: Master Capstone Project: "Power to the Players: Creating a video game HUD for low-vision players". My capstone.

Bachelor Of Science - Bs, Neuroscience

Biology, General