• I act as both architect and steward of brands and their marketing narratives by creating and telling a company's story while inviting partners and other stakeholders to be part of the narrative• Demonstrate an action oriented and an entrepreneurial approach to identify business challenges, establish priorities, and implement viable solutions, with the fluidity to champion evolving priorities and directions with the marketing and communications function to align with a client's business goals• Conceptualize, design and execute a comprehensive social media strategy based on social insights with the goals of increasing brand awareness, engagement and conversion rates • Developed and maintained successful social media campaigns for several high tech, beauty and fashion brands resulting in a 35% increase in engagement and 22% increase in conversion rates for clients such as EMC Corp• Experienced brand storyteller with a creative yet concise content strategy based on data-driven market insights, trends and competitive intelligence that resonates with target audiences• Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators• Actively monitor industry trends, tools and newly emerging social platforms to maintain a competitive edge and optimize content

-Developed comprehensive campaigns that spanned the entire purchasing journey, from initial discovery to repeat business, employing a multi-channel approach across mobile, digital, and social platforms for a unified marketing and branding strategy. Ensured consistent brand representation across all consumer touchpoints.-Insightful use of consumer demographics, market trends and competitive analysis to ideate successful branding and marketing campaigns that drive sales -Create, curate, manage and implement all social media content-Analyze and measure the performance of social media KPI's and metrics to adapt campaigns to achieve business goals and reach target customers-Consistently increased client revenues by executing effective branding strategies and increasing social media presence-Worked effectively with internal stakeholders to ensure visual/verbal cohesiveness and brand consistency when launching new products-Developed and refined elements of the client’s brand to create a positive lasting impression on consumers

At Kombucha Dog, we make raw, undiluted and authentic kombucha in small batches using only organic and Non-GMO ingredients and cold-pressed juices. Our mission is to create the healthiest, tastiest kombucha around while featuring homeless rescue dogs on our labels to help them find their forever homes. We are Kombucha Dog, kombucha with a cause.-Designed and implemented day-to-day administrative procedures and business strategies for a beverage startup in the organic kombucha market reporting directly to the founder and CEO-Contributed to the growth and success of Kombucha Dog by securing a series of C-level introductions to key beverage distributors in both Northern and Southern California-Worked closely with outside distributors and their sales reps to educate them on the Kombucha Dog product and its main differentiators in the competitive kombucha space-Devised and executed marketing assets including creative art direction for photo shoots and copywriting for use over social media platforms such as Instagram and Facebook

•Developed, planned and executed every aspect of design, sourcing, production, manufacturing, sales and public relation efforts of a high end women’s apparel and accessories line•Supervised and managed employees and interns to successfully meet production and delivery deadlines•Executed web, social media and editorial communication strategies and conducted press outreach to appropriately position the brand in the marketplace• Secured top-tier media opportunities including press coverage in fashion, accessories and lifestyle magazines, journals and social media outlets.•Interfaced with celebrities and tastemakers to ensure relevant press opportunities•Established brand awareness by continuously writing press releases and pitching story ideas to fashion editors, bloggers, celebrity stylists and fashion/entertainment industry influencers

•Articulate and persuasive sales leader who effectively identified revenue opportunities and closed deals by communicating the complex value proposition of a cloud based ERP/CRM software suite•Successfully built, maintained and fostered relationships with high level technical decision makers to ensure that clients received the highest level of sales and customer service while meeting sales goals•Visited client sites to present software capabilities and performance to technical staff and C-level executives•Helped develop and conduct industry specific online webinars demonstrating software features and functionality to prospective customers

•Identified and closed new business by creating and implementing sales campaigns targeting the oil and gas sector •Successfully maintained an active pipeline of forecasted deals to meet and exceed monthly sales quota objectives•Identified new business opportunities by creating and implementing strategic territory marketing campaigns for the Fortune 100 Energy sector selling Oracle database, CRM/ERP software and services•Discussed and analyzed the business, technical and financial benefits of utilizing Oracle technology and collaborated with clients to develop customized solutions for their business needs•Liaised with high-level decision makers to manage and foster existing business relationships to ensure excellent customer service and satisfaction with their Oracle products•Consistently exceeded fiscal year sales quotas by transforming non-productive sales territories into prosperous ones•Negotiated complex pricing and contractual terms to close sales and uncover new business•Strategic accounts included Exxon, Chevron, ConocoPhillips, BP and Royal Dutch Shell