- Partner with various channel owners and teams across the organization to plan, strategize and activate omnichannel B2B large-scale and ABM campaigns. - Manage all paid media platform campaign activation, optimization, and reporting. Channels include LinkedIn Campaign Manager, Google Ad Words, Microsoft Advertising, Demandbase, and Rollworks.

- Continuous B2B ad operations management and analysis (Lead Generation and Persona Based programing) on the following channels : Facebook, LinkedIn, Instagram, Twitter, Google Display Network, Google Search, Spredfast, Wordpress, Bing and additional programmatic sources. - Worked with B2B clients to establish program KPI's for organic and paid social campaigns; executed set plans on budget and reported on campaigns monthly, quarterly, biannually and annually. - Negotiated Media buys with trade publications and managed flight reporting and analysis.- Conducted digital audience research for social channels and online programmatic channels to match clients outlined persona primary audiences.- Took control of operations for "real time" social content posting for client trade shows (Facebook and Twitter) - Digital Media Campaign creation, implementation, optimization, analysis and reporting for multiple clients using various online tools including: Google Analytics, Facebook, Twitter, LinkedIn, Instagram, Google Ads/Google Display Network, Eloqua data, Trade data, client provided sales data.

- Implemented and audited 300+ client and internal tags from previous tag management platform to Tealium Universal IQ - Created and implemented DFP, DCM, Google AdWords, DBM, and Resonate Audience tags - Activated 100+ 1st and 2nd party audience data segments using Resonate - Followed individual campaigns from creation, implementation, optimization, and analysis. - Provided campaign reporting and analysis, both qualitative and quantitative, in both Excel and Powerpoint presentations. - Provided forecasting and recommendations for potential campaigns- Programatic Buying Experience on multiple Platforms

· Manage and assist with volunteer event logistics and communications· Administrate multiple employee giving programs · Worked with Microedge Gifts Donation Software and VolunteerMatch Program

· Complete bi-weekly SEO reports· Develop web content based on SEO strategies· Conduct competitive and industry research· Created E-mail Campaign with MailChimp · Created Industry Blog Posts, posted on Shopify website & social media platforms

· Collected and analyzed marketing research data · Suggested possible areas and ideas for further research and development· Researched potential markets for growth to support new product development

· Created relevant and engaging social media content· Collaborated with external designers, sponsors and internal constituents on Taste! Event Presentation · Worked with Microsoft Excel, Word, and PowerPoint ·Monitored engagement rate and follower rate though Google, Facebook, and Twitter Analytics; discussed methods to improve traffic.