Senior Lifecycle Marketing Manager
Current
Nov 2023 - Present
AeroLeads people directory · profile
Liz Larson Email & Phone Number
Senior Lifecycle Marketing Manager at Total Expert
at
Total Expert
2 work emails found
@schermer.co
2 phones found area 317
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Lifecycle Marketing Manager at Total Expert
Location
Greater Minneapolis-St. Paul Area, United States
Who is Liz Larson? Overview
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Quick answer
Liz Larson is listed as Senior Lifecycle Marketing Manager at Total Expert at Total Expert, based in Greater Minneapolis-St. Paul Area, United States. AeroLeads shows a work email signal at schermer.co, phone signal with area code 317, and a matched LinkedIn profile for Liz Larson.
Liz Larson previously worked as Senior Lifecycle Marketing Manager at Total Expert and Senior Digital Marketing Manager, Paid Media at Total Expert. Liz Larson holds Bachelor'S Degree, Marketing from Butler University - Lacy School Of Business.
Company email context
Email format at Total Expert
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*@schermer.co
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AeroLeads found 2 current-domain work email signals for Liz Larson. Compare company email patterns before reaching out.
Profile bio
About Liz Larson
Experienced Marketer with a demonstrated history of working in the marketing and advertising industry. Skilled in Ad Operations, B2B Marketing Strategy, Market Research, Critical Thinking, Social Media, and Microsoft Suite.
Listed skills include Leadership, Time Management, Team Leadership, Communication, and 15 others.
Current workplace
Liz Larson's current company
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8 roles
Liz Larson work experience
A career timeline built from the work history available for this profile.
Senior Digital Marketing Manager, Paid Media
- Partner with various channel owners and teams across the organization to plan, strategize and activate omnichannel B2B large-scale and ABM campaigns. - Manage all paid media platform campaign activation, optimization, and reporting. Channels include LinkedIn Campaign Manager, Google Ad Words, Microsoft Advertising, Demandbase, and Rollworks.
Dec 2021 - Nov 2023
Digital Campaign Analyst
- Continuous B2B ad operations management and analysis (Lead Generation and Persona Based programing) on the following channels : Facebook, LinkedIn, Instagram, Twitter, Google Display Network, Google Search, Spredfast, Wordpress, Bing and additional programmatic sources. - Worked with B2B clients to establish program KPI's for organic and paid social campaigns; executed set plans on budget and reported on campaigns monthly, quarterly, biannually and annually. - Negotiated Media buys with trade publications and managed flight reporting and analysis.- Conducted digital audience research for social channels and online programmatic channels to match clients outlined persona primary audiences.- Took control of operations for "real time" social content posting for client trade shows (Facebook and Twitter) - Digital Media Campaign creation, implementation, optimization, analysis and reporting for multiple clients using various online tools including: Google Analytics, Facebook, Twitter, LinkedIn, Instagram, Google Ads/Google Display Network, Eloqua data, Trade data, client provided sales data.
Oct 2018 - Dec 2021
Associate Digital Campaign Analyst
- Implemented and audited 300+ client and internal tags from previous tag management platform to Tealium Universal IQ - Created and implemented DFP, DCM, Google AdWords, DBM, and Resonate Audience tags - Activated 100+ 1st and 2nd party audience data segments using Resonate - Followed individual campaigns from creation, implementation, optimization, and analysis. - Provided campaign reporting and analysis, both qualitative and quantitative, in both Excel and Powerpoint presentations. - Provided forecasting and recommendations for potential campaigns- Programatic Buying Experience on multiple Platforms
Aug 2017 - Oct 2018
Administrative Assistant - Toro Giving
· Manage and assist with volunteer event logistics and communications· Administrate multiple employee giving programs · Worked with Microedge Gifts Donation Software and VolunteerMatch Program
May 2017 - Aug 2017
Digital Marketing Intern
· Complete bi-weekly SEO reports· Develop web content based on SEO strategies· Conduct competitive and industry research· Created E-mail Campaign with MailChimp · Created Industry Blog Posts, posted on Shopify website & social media platforms
Jan 2017 - Apr 2017
Sws Marketing Intern
· Collected and analyzed marketing research data · Suggested possible areas and ideas for further research and development· Researched potential markets for growth to support new product development
May 2016 - Aug 2016
Marketing And Communications Intern
· Created relevant and engaging social media content· Collaborated with external designers, sponsors and internal constituents on Taste! Event Presentation · Worked with Microsoft Excel, Word, and PowerPoint ·Monitored engagement rate and follower rate though Google, Facebook, and Twitter Analytics; discussed methods to improve traffic.
Sep 2015 - Dec 2015
2 education records
Liz Larson education
Bachelor'S Degree, Marketing
Butler University - Lacy School Of Business
Academic Honors Degree- Magna Cum Laude
Holy Family Catholic High School
FAQ
Frequently asked questions about Liz Larson
Quick answers generated from the profile data available on this page.
What company does Liz Larson work for?
Liz Larson works for Total Expert.
What is Liz Larson's role at Total Expert?
Liz Larson is listed as Senior Lifecycle Marketing Manager at Total Expert at Total Expert.
What is Liz Larson's email address?
AeroLeads has found 2 work email signals at @schermer.co for Liz Larson at Total Expert.
What is Liz Larson's phone number?
AeroLeads has found 2 phone signal(s) with area code 317 for Liz Larson at Total Expert.
Where is Liz Larson based?
Liz Larson is based in Greater Minneapolis-St. Paul Area, United States while working with Total Expert.
What companies has Liz Larson worked for?
Liz Larson has worked for Total Expert, Schermer, Star Tribune, The Toro Company, and Printing Technologies, Inc..
How can I contact Liz Larson?
You can use AeroLeads to view verified contact signals for Liz Larson at Total Expert, including work email, phone, and LinkedIn data when available.
What schools did Liz Larson attend?
Liz Larson holds Bachelor'S Degree, Marketing from Butler University - Lacy School Of Business.
What skills is Liz Larson known for?
Liz Larson is listed with skills including Leadership, Time Management, Team Leadership, Communication, Social Media, Teamwork, Organization, and Creativity.
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