Elizabeth Lui Email & Phone Number

Pleasanton, California, Us

First dedicated partner marketing strategist for Degreed owning all marketing development for partners including technology, content, channel and alliance partners. Establishing joint value propositions and ecosystem messaging through co-branded lead generating marketing collateral and activities with partners: Credly, CredSpark, DataCamp, edX, Eightfold, Filtered, OpenSesame, SAP SuccessFactors, TED@Work, Watershed, WorkdayRaceEQ BRG Founding Group - Communications & Events Lead (2020-2021)

Pleasanton, California, Us

Develop and build operations for Degreed-owned user engagement content marketing campaigns to increase end-user adoption and engagement in Degreed. Enable admins with resources to connect their users to Degreed.

Vancouver, British Columbia, Ca

Develop a standardized process for marketing, including engaging with customers through webinars and content scheduling calendar. This allowed for more room to make improvements, easy identification of where lead traffic comes from, and refine strategies that improve KPIs and cross-departmental goals. The results over 3 quarters: cost per lead (CPC) decreased 80% even as advertising spend increased $1,000 per quarter, prospect page views increased 23%, and SQLs increased 117%.Implement marketing automation system and SEM best practices across marketing and sales team. Create and design marketing assets/collateral for lead generation, paid social, and sales proposals. Partner with other businesses in other specialties relating to HR to broaden TPD as a thought leader.

El Segundo, Ca, Us

Michael Sullivan & Associates provides high-quality litigation in defense of workers' compensation claims, employment issues and insurance litigation. The firm publishes the highly respected Sullivan on Comp legal treatise and conducts live training seminars and webinars.Advanced the operations, web product development and sales for the legal guide subscription of Sullivan on Comp, which was a lead generator for the law firm.Oversee brand strategy, content creation, e-commerce, marketing automation, licensing partnerships, influencer engagement, client engagement events, trade shows, webinars, and digital presence.

El Segundo, Ca, Us

ME & Serendipity began by friendship with co-founder Michelle in a bond for over a passion for weddings. At its core, a wedding is an officiant, a witness, and two people who were made for each other. Everything else is the product of a client's imagination and desire. Where ever couples are in the planning process, ME&S steps in to assist in achieving Your Perfect ‘Once in A Lifetime’.

Us

Davie Brown Entertainment connects brands with pop culture where consumers are passionately engaged. That's the goal of our entertainment team. Since 1985, we have been advising brands on how to utilize TV, film, music, gaming, celebrities and content to make their brand messaging more relevant and emotionally engaging. Maximized entertainment and press opportunities for fashion brands Timberland, Victoria's Secret, Victoria's Secret PINK, Paige Premium Denim, NFL, Bushnell, Serengeti Eyewear, Bolle, and YourCause.com.

New York, Ny, Us

5WPR is a full-service public relations agency known for cutting-edge programs that engage with businesses, issues and ideas.Secured media for the consumer brands and business owners: Babylicious, Sheila Stotts, C'Watre

New York, Ny, Us

5WPR is a full-service public relations agency known for cutting-edge programs that engage with businesses, issues and ideas.Supported publicists by monitoring media, follow-up on requests from media, compile contact lists, and update press clips database.

Bachelor’S Degree, Communications With An Emphasis In Public Relations And Minor In Radio-Tv-Film

Associate’S Degree

Education record