Elizabeth Fagan Email & Phone Number

Lewiston, Me, Us

Lewiston, Us

Lewiston, Us

Developed and executed all marketing strategies, advertising, public relations, business planning, research, events and social media management to deliver on annual business goals. Named 2018 Pet Age Forty Under 40 winner honoring up-and coming pet industry leaders. Conducted and analyzed all market and consumer research including but not limited to focus groups, surveys, in-store intercepts and individual interviews. Led and launched a rebrand initiative resulting in a first-ever visual/language identity used to position us in the market, guide cohesive messaging and visual identity and provide global marketing guidance for external partners.Developed and executed an aggressive, cohesive and three-pronged B2B, B2C and Retail Store marketing strategy which has resulted in 2 consecutive years of increased sales and margin, at 12% and 22%.Overhauled the Amazon Seller Central account and within one year grew sales 68% and increased conversion by 48%.Managed RFP process and selection of brand’s first PR agency of record for the brand, resulting in national media coverage on outlets such as MSNBC’s “Your Business”, Good Housekeeping, Better Homes & Garden as well as other earned media awards and honors from pet trade publications.Introduced/established creative briefing and project management process to drive clear objective driven decisions, including product development.Spearheaded all non-profit events to support the Planet Dog Foundation, including the first ever Planet Dog Ball which raised over $100,000 for chosen recipient.Managed all aspects of all trade show and event logistics; including marketing, merchandising, sales strategy and media relations.

Led account and project management teams in the development, design, execution and launch of a digital ecosystem focused on increasing brand awareness and engagement across the world’s fastest-growing car market.Managed the rollout of complete campaign launch within 6 months; with a project team of 14 internal members of 5 nationalities.Main interface between Chinese and German business, marketing and IT departments gathering and prioritizing implementation requirements to meet program expectations and goals.Controlled and managed overall project strategy, creative execution, scheduling, tracking and budget control.Created and presented all Executive Committee presentations and drove monthly reporting to CEO and CFO.Trained and coached a team of project managers in Daimler’s standard project management methodology.

Portland, Maine, Us

Demonstrated initiative, excellent communication and relationship building skills, and strong leadership abilities while developing and managing brand strategies and integrated marketing plans. Leveraged extensive client, market, and industry knowledge to manage a 30-person team accountable for securing client contracts and for effectively translating research into client business goals/objectives and strategic marketing initiatives.Created and implemented strategic briefs and plan-specific interventions to realize successful agency/client results; served as point of contact for any issues or challenges, and manage on-time, on budget national campaigns.Contributed to business strategies and operational success by evaluating programs, analyzing feedback, and tracking results to advance the marketing plan, cultivate sales, and support customer retention and loyaltyDeveloped strong knowledge of multiple sectors including retail, CPG, F&B, and other industries. Major clients include Proximo Spirits, Walmart, Unilever, Discover Card, Prestige Brands, Disney, VistaPrint.Coordinated and partnered with PR, media, and creative staff to execute multiple fully integrated campaigns from creative strategy through production including print, digital/online, broadcast, and out of home advertising.Researched and analyzed current marketing trends, spearheaded brainstorming and strategy sessions, and developed and presented competitive reviews and consumer insights.Recognized consistently for outstanding results including securing the agency’s largest contract, sustaining an above-average DCP across all client margins.Oversaw and managed a team of 30; set individual goals and career growth plans, conducted annual reviews, advocated for recognition.