Helping Advertisers Make Every Dollar Invested Measurable As the CEO of Pathformance, a leading marketing measurement and media optimization company, I am dedicated to helping brands and advertisers unify fragmented marketing efforts and achieve measurable growth. With patented technology and a data-driven approach, Pathformance empowers businesses to understand the true impact of their media investments, optimize every dollar spent, and drive meaningful results.Having worked with over 500+ CPG brands, Pathformance delivers the most effective and efficient marketing solutions. From measuring individual tactics to multi-channel strategies, we have built a reputation for delivering measurable results that drive growth and enhance client success.→ 24B Impressions Measured to Date→ $215M in Media Budgets Measured Professional Achievements:•Patented Technology: Leading innovation with a proprietary platform that connects disparate marketing tactics, offering advanced media optimization and actionable strategies•Inc. 5000 Recognition: Honored three consecutive years as one of the fastest-growing companies, and a top regional performer•Industry Leadership: 2023 Path to Purchase Women of Excellence: Industry Impact Award and recognized by AdExchanger as a Tech Trailblazer in Ad-Tech and Media•Hampton and EO Memberships: Proud member of Hampton and the Entrepreneurs' Organization, collaborating with industry leaders to advance innovation•Financial Times Fastest Growing Companies: Ranked #65 in 2024, further solidifying Pathformance's position as an industry leaderAbout Pathformance: Pathformance is redefining how brands and advertisers approach marketing measurement and media optimization. We provide an all-in-one solution for data unification and marketing measurement, creating an environment for always-on data and the ability to measure the impact of all media.With standardized measurement, we empower advertisers to:• Set up campaigns to measure the effectiveness of all media tactics• Identify which strategies are driving results and sales• Maintain continuity and precision by managing all media measurement with one trusted partnerLet’s Connect: If you’re ready to amplify your media, optimize your marketing strategies, or learn more about the innovative solutions Pathformance offers, reach out!