Libby Joyce Schmitz Email & Phone Number

Chicago, Illinois, Us

My primary responsibility includes building and leading a strategic corporate and foundation relations team that raises approximately $50 million annually to support a multi-billion dollar, groundbreaking campaign for the Obama Foundation and the Obama Presidential Center. This includes working closely with select board members, foundation leadership, and cross-departmental teams to cultivate, develop, and steward corporate and foundation partners at the seven- and eight-figure level while also managing a team of fundraisers responsible for expanding the CFR prospect pipeline.

Dallas, Texas, Us

Led a team of six passionate fundraisers to deliver $7M+ in annual revenue from a variety of sponsors, donors, foundations and individuals. My primary accomplishments include:• Driving new revenue across all three core campaigns with 130% growth in sponsorship• Securing 3 game-changing chairwomen to lead our centennial year Go Red for Women and Heart Walk campaigns• Creating a culture of philanthropy and collaboration amongst the team to drive community impact and sustainable changes in the community

Dallas, Texas, Us

Direct national cause marketing campaigns and point-of-sale fundraising campaigns in collaboration with Fortune 100 and 500 companies, resulting in revenue growth and mission-engagement. Serve as lead consultant to provide strategic direction for relationships spanning 13 Midwest states. Lead cultivation of new accounts and serve as lead account director on all Kids, Sports and Entertainment accounts.• Transformed the Association’s relationship with the NFL into a multi-million-dollar program designed to engage kids in physical activity via digital and event-based activations. Secured an influencer campaign with Minnesota Vikings tight end Irv Johnson, reaching 55 million people over three days during the NFL Draft-A-Thon. • Uncovered and cultivated untapped internal and external relationships, and developed and executed marketing and employee engagement plans to increase and deepend engagement. Managed asset management, reporting and analytics with support staff.• Developed growth strategy to cultivate new strategic partnerships for the Association. Leveraged internal relationships to identify targeted list of potential companies. Researched their CSR and cause marketing goals to craft and deliver customized communications, which resulted in new strategic partnerships.

Tampa, Fl, Us

Reporting directly to the CEO, led the Aquarium’s strategic development program, collaborating with senior business and community leaders. Managed all development functions, overseeing $2 million in revenue via a comprehensive program which included membership, corporate partnerships, individual giving, special events, and grants. Responsible for international conference logistics, planning and sponsorship revenue for the Regional Aquatics Workshop.• Within the first year, increased revenue by 39% by securing the inaugural sponsor of the organization’s successful Animal Rescue and Rehabilitation program. • Developed a strategic corporate partnership with Coppertail Brewing Co. and created three limited-release beers—Coral Haze, Sand Tiger Stout and Sea Turtle Sour—resulting in increased revenue and brand awareness. The first-of-its-kind partnership was due in part to demonstrating how the brewery’s passion for conservation aligned with the Aquarium’s mission. • Created a culture of philanthropy by developing robust employee engagement and volunteer opportunities to engage members of the corporate community.

Chicago, Il, Us

As a member of the senior leadership team, was responsible for a variety of marketing and development functions, including the strategic oversight of $4 million in annual revenue through memberships, cause marketing, sponsorships, events, licensing, retail partnerships, and corporate philanthropy. Managed a team of three direct reports.• Spearheaded the Aquarium’s first-ever digital cause marketing campaign in partnership with Procter & Gamble, providing STEM programming to Chicago metropolitan schools. The co-branding relationship included an education curriculum to create a social media contest, with the winning classroom receiving a behind-the-scenes tour of the Aquarium. The campaign earned local and national unpaid media exposure while meeting a need to advance science education in the school district. • As a member of the Brand team, oversaw the creative and design strategy for promotional campaigns and served as Aquarium’s spokesperson, as needed. Participated on the Operations Management team with responsibilities for overall strategic management. The Aquarium was the top attended cultural attraction in Chicago under my team’s leadership.

As a member of the Human Resources team, was solely responsible for executing community relations programs and events in North America. Additionally, supported onboarding, employee engagement, and workplace wellness activities. Managed internal and external communications for all charitable giving partnerships, events, and Human Resources activities. Liaised with Fiat Group colleagues to produce annual CSR report.• Led the creation and development of a new charitable giving entity for North America, overseeing all parent company and brand charitable giving activities. Significantly overhauled the organization’s corporate giving strategy and processes, including launching an online grants portal, developing a new Board of Directors, developing grant and sponsorship applications, and reporting metrics.• Spearheaded plan to increase company’s presence in the community, resulting in 25% increased media impressions and 18% increase in employee engagement and retention.

Chicago, Il, Us

Responsible for increasing visitation, revenue, engagement, and awareness to ensure the Aquarium remained Chicago’s most attended paid cultural attraction. Worked with Chicago-based CSR leaders and media and marketing representatives. Managed and mentored volunteer and intern teams of 25+ who helped with events. Working with CEO on expectations and growth modeling, managed multi-million-dollar revenue forecast, from planning to execution.• Managed influencer and specialty engagements with Dierks Bentley, Scottie Pippen, Cliff Floyd, Rahm Emanuel, Muhtar Kent, and several other C-suite and celebrity guests. Produced community events, including headlining concert with Guster and Chicago Park District. • Developed and launched a sponsorship program with consultation support from IEG. Obtained buy-in from leadership for the new growth opportunity, who championed the program among employees. Revenue grew from $100,000 to $1 million in 24 months, eventually reaching $4.2 million in 2017. Program was used to develop brand management best practices which were distributed across all departments.• Partnered with craft breweries to develop and launch a charitable collaboration brand called Penguin Hops to increase awareness and revenue for the Aquarium’s animal rescue programs. Ideated an event based on the concept, which became popularly attended for several years.

Managed public and internal relations for corporate office and 13 showrooms throughout the U.S. and Canada. Supported local marketing initiatives, including sales materials, media relations training, marketing support, publicity, and licensing agreements. Regularly engaged trade buyers, influential designers and architects, and publicists with events and engagement opportunities to drive brand awareness.• Built rapport with local media and trade publications, and engaged local showroom managers on opportunities to implement unpaid media relations strategies. Built relationships with influential designers and architects to drive brand awareness. Ultimately secured unpaid placement on The Oprah Winfrey Show with celebrity designer Nate Berkus. • Led a trip for buyers representing House Beautiful, Vogue Living, Elle Décor, and other publications to the French Furniture Show and our factories in Paris and Lyon, France. Positioned the trip as a special invitation from the company’s well-renowned president. The trip coincided with the launch of a new suite of products.• Managed a warehouse sale strategy, resulting in the most successful warehouse sale in the company’s history. Secured local government permits to host a one-time-only pop-up shop in New Jersey, and positioned the event as an exclusive opportunity to purchase European furniture. Sponsored tastemaker events and advertised in the New York subway cars, the New York Times and the New Yorker. The event was well attended and provided non-sales employees the opportunity to learn about the company’s products.

Ma, Public Relations & Advertising

Ba, Media Studies; Concentration In Media Criticism

Certificate In Digital Marketing