Elizabeth Sinclair Email & Phone Number

Warrendale, Pennsylvania, US

Bellevue, WA, US

• Convened Seagull’s first Product Advisory Council, a cohort of technology partners and significant end users that meets quarterly to help develop future product direction and strategy.
• Managed internal feature request triage and workflow.
• Performed market and technology research to inform and write Business Requirement Documents.
• Maintained relationships with industry and standards associations like AIM, GS1, RAIN and ISO to influence standard and regulation development and ensure that compliance is enabled in Seagull’s software.

Bellevue, WA, US

• The touchpoint for BarTender software's strategic alliances with hardware, software, integration, standards, consultancy and channel partners, connecting the right people, technologies and resources.
• Worked with alliance partners to define the market’s digital transformation needs as Seagull prepared its first Cloud / SaaS offering.
• Collaborated across every function and role — executive, product management, engineering, marketing, sales — to build relationships, consensus and execute on alignment and strategy.

Bellevue, WA, US

• Guided an international team that delivered exceptional marketing campaigns and content strategy based on market research, corporate initiatives, brand-building and demand generation goals, by examining the current and.
• Spearheaded market research to identify viable vertical markets and marketing strategy to drive customer engagement. Designed, implement and enhanced global marketing initiatives to maximize outreach and product sales..
• Led in-house creative team and both local and national consultants, such as Gartner and NP Digital, to generate dynamic and effective strategies for digital PR, SEO and content and communication tools — videos, white.
• Spokesperson for the company in the media, delivering webinars and podcasts on behalf of partners and industry associations, and featured presenter at conferences internationally.
• Managed the team that plans and executes global events and marketing programs from concept to execution to increase qualified leads.
• Guided major corporate rebrand — logo, logo architecture, color scheme, messaging, persona development, style guide for communication. Shepherded adherence among colleagues and partners.

Bellevue, WA, US

Bellevue, WA, US

• Developed industry verticals value propositions and strategy for BarTender enterprise labeling, barcode and RFID software.
• Researched and examined global business, regulatory, technology and economic environments, ensuring our software offerings address industry needs, and informing successful AIDC technology deployments for end users —.
• Led the team that created tactical communications and tools that spoke to the challenges of end users.
• Represented BarTender software and the company in the media, as a featured speaker at forums and events, and on industry boards.

Warrendale, Pennsylvania, US

AIM, the international industry association and recognized authority on innovation and technologies in automatic identification (Auto-ID) and data capture (AIDC), convened this work group to help the cannabis industry meet traceability and compliance requirements with technology, applying lessons learned serving other regulated industries, such as food and.

Warrendale, Pennsylvania, US

• Start-up chair of the Global Track and Trace Committee of AIM Global, the international industry association and recognized authority on innovation and technologies in automatic identification and data capture (AIDC).
• The Committee develops, educates, promotes and aids in the adoption of automatic identification strategies designed to support compliance of regulations related to product traceability.

Downers Grove, IL, US

• Built and led the company's first international marketing team, providing impeccable internal customer service and consultative partnerships with global colleagues, both internal and external.
• Developed and managed the implementation of integrated marketing strategies, including account-based marketing.
• Provided marketing support for industry-segmented business units that each generated >$1bn annually: Coatings and Adhesives, Food Ingredients, Household, Institutional and Industrial, Mining, Oil and Gas, Personal.
• Supported internal teams with structured communications and marketing tools, helping each meet targets while maintaining cohesive organizational strategy.
• Applied tools like customer research, demographics, marketplace trend and intelligence information, technical data, social metrics and website statistics, and input from our vertical industry stakeholders and technical.
• Worked with in-house team and top-level consultants, including Lippincott, Edelman and Razorfish on a thorough rebrand of company’s visual scheme and website.

Certificate, Strategic Marketing Management

Certificate, Content Marketing And Strategy: Brand And Business Growth