Liz Spaulding Email & Phone Number

Washington, DC, US

Santa Monica, California, US

• Create & execute revenue & subscriber growth strategies, including:
• Effectively utilize $4.8M in annual co-operative marketing funds to maximize STARZ incremental growth.
• Oversee launch of expanded content offering, facilitating collaboration across operations, finance, legal, & distribution teams to ensure contract compliance and successful integration with affiliate partner.
• Analyze MVPD premium pricing, offers & bundles to craft offer strategy and promotional opportunities.
• Lead QBRs, monthly or bi-weekly partner calls to review campaign performance & propose new initiatives.
• Strongly position network for success in key renewal negotiations including access campaign planning.

Seattle, Washington, US

• Read and provided coverage on scripts in consideration for feature film and series development, including:
• Drafted synopsis, key selling points, analysis & recommendation for over 150 projects annually.
• Read across genres working with multiple development executives in areas of drama, horror, sci-fi & fantasy, comedy, romance and biography.
• Critiqued for thoughtful, diverse character development & authentic portrayal of unique stories.
• Provided feedback on target audience, potential cast, considerations around attached creatives and audience reception based on competitive landscape & industry trends.

Los Angeles, CA, US

• Managed operations for all New York staff while improving awareness and industry relations including:
• Managed 8 full-time and 12 part-time staff to produce over 500 events and seminars annually.
• Negotiated cross-promotional and venue partnerships with arts organizations such as 92nd Street Y, AMPAS, BAFTA NY, Backstage, NY Television Festival, SVA Theatre, and the WGA East.
• Managed NY operating budget and presented state-of-the-business at bi-annual board meetings.
• Developed & directed PSA with cast of OITNB entitled: “It’s A Wrap” (January 2015).

New York, New York, US

• Managed strategy and execution of $4M incentive “Made in NY” Marketing Credit program including:
• Project managed ad campaigns promoting over sixty “Made in NY” film & TV productions annually.
• Developed and maintained critical partnerships with external organizations such as the Broadway League, The Paley Center for Media, the PGA, SAG-AFTRA Foundation, and the Tribeca Film Festival.
• Helped execute high-profile industry events including 2013 and 2014 “Made in NY” Awards, organizing sponsorship, catering, honorees, AV, rentals equipment & staffing.
• Project managed revised & expanded reissue of Scenes from the City: Filmmaking in New York (Revised and Expanded), sourcing and obtaining clearances and likeness permissions for over 60 additional stills.
• Oversaw the social media strategy for NYC Media to ensure brand stayed on message, increased followers by 35% and 110% on Facebook and Twitter respectively.

New York, NY, US

• Managed marketing strategy for over 15 feature films per year through all US distribution windows including:
• Managed development and utilization of promotional assets for each release.
• Screened films to assess marketability, audience, release strategy, and branding partnerships.
• Organized word of mouth screenings, festivals, and industry events to promote title in specific markets e.g., 2011 Comic Con panel for found-footage horror film, Grave Encounters.
• Served as primary filmmaker and talent liaison for promotions, premieres, and screenings.
• Tracked metrics including views on Rentrak (VOD reporting), trailer views on YouTube, Vimeo.

Paris, FR

Global PR consultant for Mercedes-Benz Fashion Week

Responsible for creating and executing effective and original publicity and marketing campaigns for titles across the I.B.Tauris list. Managed the work load and development of two employees, including the Marketing and Publicity Assistant and a work experience placement (intern).

Arlington, VA, US

• Responsible for identifying and analysing top-of-mind issues of HR executives in FTSE 100 and Global 1000 companies, and then providing best-practice solutions for those executives, including:
• Attraction and retention of top talent pools across Europe
• Improving the strategic relationship between line managers and the HR business partner, at the junior and senior level
• Maximising the return on a company’s human capital investment *Began job after three month backpacking trip across Asia - 2008

US

• Assisted in the execution of publicity campaigns of upcoming books, including
• Researching and profiling publications and identifying readership of newly published books within UK and foreign press
• Planning and executing dynamic publicity campaigns for new titles
• Editing website with title information and quotes from recent reviews
• Compiling quotations from reviews to create the bi-monthly ‘Publicity Update’ circulated through UK and USA offices
• Maintaining high standard client relationships between authors, editors and agents to foster future business

New York, New York, US

• Responsible for creating marketing plans and sell sheets for sales reps using creative themes and copy-writing skills.
• Skills attained: How to write effective and catchy marketing copy, create advertisements for publications such as Baker & Taylor magazine and Trucker News; how to pitch and organize radio audiobook giveaway contests.

Msc. European Identities, European Union

Ba, English And American Literature

English And Cinema Studies