In my current role, I lead global internal communications and stakeholder engagement for a transformative three-year program at the British Council. I design and implement communication initiatives that guide stakeholders through the change process, ensuring a smooth transition to future states. Collaborating with our global change network and regional teams, I deliver an environment for adaptability and adoption of organisational change. Key Achievements:• Championed end-user communication and leadership enablement, ensuring clarity around our program's vision and implementation strategies.• Enhanced top-down, bottom-up and peer-to-peer information flow to increase informed change adoption

I led internal communications for the deployment of Oracle technology across Superdry, ensuring a smooth transition and fostering user adoption. I empowered divisional leadership with the necessary skills to navigate change while enhancing communication risk reporting to the executive board.Key Achievements:• Increased staff awareness and engagement in our change program, facilitating seamless software implementation.• Elevated leadership capabilities to guide teams through transitional phases.

As the Communications Director for the UK and EMEA, I reported directly to the EMEA President, leading insight-driven communication strategies that enhanced brand awareness across key markets. I played a pivotal role in the Global Communications and Marketing Leadership Team, focusing on reputation management and internal change communications.Key Achievements:• Promoted from Head of Communications, UK to Communications Director, EMEA, demonstrating my ability to drive impact.• Developed strong media relationships, significantly enhancing brand visibility.

- Led the Communications function for Avison Young’s UK business- Advised senior leadership on corporate activity, change management, crisis communications and reputation management- Developed and delivered internal communications and employee engagement strategy- Holds relationships with key journalists across the UK commercial real estate media landscape.

In this role, I drove all B2B communications and marketing initiatives to enhance revenue generation. I developed a customer communications strategy that capitalised on opportunities for positive stories and marketing initiatives.Key Achievements:• Transformed the BBC’s commercial brand with a client-centric approach, successfully rolling out a multi-channel engagement strategy.• Managed communication strategies for our high-profile relocation to BBC Television Centre.

- Led digital projects including rebuilding and group website and intranet, and streamlining social media approach, introducing new platforms and increasing audience engagement- Supported new brand launch to B2B and B2C audiences- Managed live issues and reputational risks across shopping centre portfolio

Delivered integrated marketing and corporate communcations across 28 offices and 1,000 staff. Channels included PR and media relations and below the line marketing.

Supported marketing strategies, and executing projects and campaigns to increase brand awareness and overall sales.