AeroLeads people directory · profile
Elizabeth (Lize) Keefer Email & Phone Number
Director, Paid Social - L'Oreal Luxe Lead
at
L'Oréal
1 work email found
@tinuiti.com
LinkedIn matched
4 data sources
Profile completeness 100%
Current company
Role
Director, Paid Social - L'Oreal Luxe Lead
Location
New York, New York, United States
Company size
Who is Elizabeth (Lize) Keefer? Overview
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Quick answer
Elizabeth (Lize) Keefer is listed as Director, Paid Social - L'Oreal Luxe Lead at L'Oréal, a company with 88577 employees, based in New York, New York, United States. AeroLeads shows a work email signal at tinuiti.com and a matched LinkedIn profile for Elizabeth (Lize) Keefer.
Elizabeth (Lize) Keefer previously worked as Director of Performance Marketing at Naadam and Mentor at She Runs It. Elizabeth (Lize) Keefer holds Bachelor Of Arts (B.A.) Mass Communication, Art Minor, Interactive Media Minor, Integrated Design Minor from University Of Delaware.
Company email context
Email format at L'Oréal
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{first_initial}{last}@tinuiti.com
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AeroLeads found 1 current-domain work email signal for Elizabeth (Lize) Keefer. Compare company email patterns before reaching out.
Profile bio
About Elizabeth (Lize) Keefer
With over 9 years of data driven marketing experience managing $72M annual budgets, globally for acquisition tactics. Focus in eCommerce and Direct to Consumer across fashion and beauty verticals, managing: Etsy, e.l.f. Cosmetics, Theory, ThirdLove, Owlet and SPARC brands.Notably, I've achieved a 1900% growth in paid social for an eCommerce brand over three years, in US and intl markets. A key focus of mine has been on first to market and innovation products, with expertise in full-funnel measurement and attribution, laddering up into key business priorities. I am highly organized and an effective communicator, skilled at working cross-functionally acoross multiple disciplines. Inspires and leads a team of 10+ managers across 8 retail brands. Using data to drive strategic vision, I help brands achieve success in awareness and performance marketing tactics, delivering a full funnel strategy to drive business goals. I am passionate about mentorship and team development, I also lead yoga and mindfulness sessions in New York City as a certified yoga instructor (RYT 200).
Listed skills include Media Planning, Media Buying, Social Media Marketing, Social Media, and 21 others.
Current workplace
Elizabeth (Lize) Keefer's current company
Company context helps verify the profile and gives searchers a useful next step.
L'Oréal
18 roles
Elizabeth (Lize) Keefer work experience
A career timeline built from the work history available for this profile.
Director Of Performance Marketing
Current
Aug 2024 - Present
Mentor
CurrentMentor junior marketing professionals on a monthly basis to encourage growth in the industry, developing the next generation of female leaders.
Mar 2024 - Present
Director Of Growth, North America
Oversee North America operations for all client and business operations in a start up environment, helping o manage P&L of US operation Manages a global team of paid media managers and growth consultants across the US, LATAM and EMEAWinclap, a growth transformation company, combines a consultancy approach with executional capabilities, mapping solutions at.
Dec 2023 - Aug 2024
Associate Director, Paid Media
Apr 2023 - Jan 2024
Senior Manager, Paid Media
Jul 2022 - Apr 2023
Strategist, Paid Media
Lead measurement strategy across multiple platforms (Pinterest, Snapchat, Facebook/Instagram, Tiktok) with a focus on measurement solutions and incrementality testingLaunched net new international strategy for a variety of clients Collaborate with junior team members and cross channel teams on strategic optimizations to drive client business goalsPrimary.
Jun 2021 - Jun 2022
Senior Specialist, Paid Social
Plan and executes paid social strategy across established and emerging social platforms, focused on retail and eCommerce clients, creating full funnel strategy across brand and direct response objectivesMaintain a holistic understanding of client business objectives and strategies and ensure they are successfully executed and achieved Effectively.
Aug 2020 - Jun 2021
Specialist, Paid Social
Execute paid social campaigns, supporting strategies, and present recommendations to clientAssist in day to day communication with client, while planning, designing and operating best-in-class paid socialcampaigns while contributing to larger team account management Collaborate with their team to ensure all testing and reporting is clear and communicated.
May 2019 - Aug 2020
Coordinator, Paid Social
Primary point of execution on all paid social campaign builds and launches across key platforms (Facebook, Instagram, Snapchat, Pinterest, TikTok)Analyze data for campaigns and tests, write insights, and present data on client callsDevelop a strong understanding of paid social to effectively drive day-to-day execution of products and servicesSupport the.
Sep 2018 - Apr 2019
Yoga Teacher
Apr 2017 - Jun 2021
Junior Media Buyer
- Strategize, plan, buy and implement integrated marketing campaigns for clients across digital (Social/Search) and traditional platforms (Out of Home, Radio, Newspaper, Magazine)- Specialized in Healthcare, Education and B2B clients- Certified in Google Adwords and Bing Ads, experience in Google Analytics and digital reporting- Analyze data from Adwords.
May 2018 - Aug 2018
Assistant Media Buyer
Aug 2016 - Apr 2018
Marketing/Graphic Design Intern
Developed and assisted with team marketing plans and campaignsCreated billboard, digital advertisements, and graphics for social media as neededCoordinated projects between in house graphic design agency and marketing teamUpdated and revised marketing proposals, with proofing all marketing collateral- print, TV, radio, outdoor, etc.
May 2015 - May 2016
Social Media Intern
Worked closely with the Social Media Manager and team of interns at the University of Delaware Office of Communications and Public Affairs to assist in the day-to-day management of UD's social media accounts.
Feb 2015 - May 2015
Multimedia Student Assistant
Assisted library users at the service desk with computer hardware and software applications on Center computers, such as Adobe Creative Suite, Final Cut Pro, and the iLife Suite. Provided users with basic knowledge about equipment for loan, such as video cameras, microphones, and hard drives. Created tutorial videos, promotional slides, and/or poster.
Aug 2014 - May 2015
Marketing And Special Events Intern
Communicated and collaborated with other interns to complete projects, assisted in marketing distribution plans, developed skills in cold calling, worked at special events, created post-event recaps, fact checked documents, helped prepare media kits
Jun 2014 - Aug 2014
Lifeguard And Swim Instructor
Ply-Mar Swim Club
Responsibilities included: Utilize communication skills and team work to ensure safety of all patrons, work with patrons to meet their needs, structure swim lessons, practice leadership in a community environment
May 2010 - Aug 2014
2 education records
Elizabeth (Lize) Keefer education
Bachelor Of Arts (B.A.) Mass Communication, Art Minor, Interactive Media Minor, Integrated Design Minor
University Of Delaware
Education record
Plymouth Whitemarsh High School
FAQ
Frequently asked questions about Elizabeth (Lize) Keefer
Quick answers generated from the profile data available on this page.
What company does Elizabeth (Lize) Keefer work for?
Elizabeth (Lize) Keefer works for L'Oréal.
What is Elizabeth (Lize) Keefer's role at L'Oréal?
Elizabeth (Lize) Keefer is listed as Director, Paid Social - L'Oreal Luxe Lead at L'Oréal.
What is Elizabeth (Lize) Keefer's email address?
AeroLeads has found 1 work email signal at @tinuiti.com for Elizabeth (Lize) Keefer at L'Oréal.
Where is Elizabeth (Lize) Keefer based?
Elizabeth (Lize) Keefer is based in New York, New York, United States while working with L'Oréal.
What companies has Elizabeth (Lize) Keefer worked for?
Elizabeth (Lize) Keefer has worked for L'Oréal, Naadam, She Runs It, Winclap, and Tinuiti.
How can I contact Elizabeth (Lize) Keefer?
You can use AeroLeads to view verified contact signals for Elizabeth (Lize) Keefer at L'Oréal, including work email, phone, and LinkedIn data when available.
What schools did Elizabeth (Lize) Keefer attend?
Elizabeth (Lize) Keefer holds Bachelor Of Arts (B.A.) Mass Communication, Art Minor, Interactive Media Minor, Integrated Design Minor from University Of Delaware.
What skills is Elizabeth (Lize) Keefer known for?
Elizabeth (Lize) Keefer is listed with skills including Media Planning, Media Buying, Social Media Marketing, Social Media, Google Adwords, Search Engine Marketing, Blogging, and Teamwork.
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