Beth Kinzer Email & Phone Number

Atlanta, Ga

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Greater Atlanta Area

• Manage enterprise strategic planning process, develop business cases and recommendations to senior leadership and chief officers for international organic and inorganic growth strategies and new concepts based on opportunity analysis and scenario models• Direct global situational assessments, large-scale market modeling, total shareholder return models, and competitive landscape research • Prepare regular review materials, presentations and written reports for the Board and Executive Leadership Team• Review findings and insights in regular reviews with senior leadership summarizing key results and recommending a course of action

Atlanta, Georgia

• Managed SMB strategy refresh and roadmapping project including recommendations to senior leadership on long term growth aspirations and related portfolio of strategies and tactics• Recommended and prioritized organic and inorganic transformational and modernization growth strategies and new concepts based on opportunity analysis and scenario models• Completed situational assessment including large-scale customer research (qualitative and well as quantitative) and SMB competitive and market assessments and market share modeling, resulting in new commercial go-to-market plan• Led team that operationalized new AI retention model and approach for $2.3B retention efforts across the US business driving forward the effort from early concept to pilot within 6 weeks• Prepared regular review materials and written reports (pre-reads) for the Board and Management Committee• Reviewed findings and insights bi-monthly with Chief Marketing Officer and in regular weekly reviews with senior leadership summarizing key results and data, and recommending a course of action

Greater Atlanta Area

• As part of the Digital transformation, developed and implemented new Digital Marketing CLM process and program and create corresponding materials for Management Committee reviews• Part of team that designed UPS digital programs and multichannel marketing programs for industry segments leveraging the new integrated digital technology stack• Developed and monitored first UPS digital automated trigger programs to enable one-to-one marketing and digital customer engagements at scale, highest open and conversion rates with 2X open rates (45%+ open rates) and almost 80X conversion rate improvement with 70%+ conversion of targeted customers as compared to a 1% conversion rate for control group during the same period

Greater Atlanta Area

• Designed and sponsored new global digital marketing technology to enable a key component of our digital marketing transformation • Researched and analyzed requirements and evaluated business case including financial models and forecasts • Partnered with internal stakeholders and leadership on both external and internal development opportunities and approaches

Greater Atlanta Area

Global Segment Marketing-Led coordination with corporate and local teams to generate and launch new industry segment micro market models for 7 international markets-2018 budget planning for department-Launched first Corporate Segment Strategy Room-Updated UPS segment marketing training and methodologies (Blueprint 2.0)-Part of team to launch first large scale, multichannel integrated digital campaigns for UPS segments in US

Greater Atlanta Area

• Developed and implemented new market share models for over 50 countries globally, improving efficiency (over 50% cost savings) as well as accuracy while simultaneously increasing scope with more products and competitors• Generated first International Country Manager marketing certification, assessments and training plans• Created regular global competitive and marketing analysis as well as related pre-read and presentation materials for Board of Directors and UPS leadership

Brussels Area, Belgium

• Managed Kiala acquisition commercial integration and implementation in conjunction with Operations, Legal, Tax, Work Council, and Communication teams• Created first business case and strategy for UPS Access Points including market sizing and competitive assessments and led implementation team to launch in 5 European markets• Responsible for small package product management for the UPS European Region• Managed Europe Region competitive and market intelligence team and prepared analysis and materials for Europe management team and president as well as corporate reviews

Greater Atlanta Area

• Managed business planning for US International and coordinated strategic planning process for the creation of the cross functional US roadmap• Oversaw identification of global trade opportunities and development of key strategic growth initiatives• Developed and implemented US Strategic plan marketing and sales strategies and tactics • Conducted large scale US Export customer research to support development of new products and services to accelerate US international growth

International Marketing

• Developed and deployed first industry segmentation in international markets across all UPS Regions• Created dozens of market, competitive, and customer analysis as well as related marketing plans and tactics for first global UPS industry launches across Asia, Americas and Europe• Built financial models for scenario analysis and made related presentation materials for senior management• Managed global execution of the international segment marketing infrastructure roadmap including the design and global role out of the first online international value proposition sales tool in 25 languages and over 140 currencies for 220 countries

Greater Atlanta Area

• Responsible for the global product management of small package products including Returns, Free Trade Zones, Import Control, WorldEase, Special Commodities shipping and International Dangerous Goods• Developed new Canada Chain of Custody product and business case• Managed lithium battery regulation implementation in conjunction with Operations and Communication teams including market sizing, international communication & customer care strategies and scenario impact analysis and international implementation of related changes to the dangerous goods product• Developed and implemented new International Special Commodities SharePoint, internal sales training assets and contract processes internationally to more effectively support Sales, Business Development & Marketing teams

• Coordinated Enterprise Release initiatives for over 20 international service expansions with aggregated projected annual net revenue of over $20MM across more than 130 countries worldwide• Developed 10 successful international product initiatives with international regions• Designed and implemented a new Global Services tool to enhance internal product knowledge and communications, and support international sales and marketing teams

• Created business plan and strategy for new Celgene Global Health (CGH) division, including emerging market pricing, competitive analysis, distribution, manufacturing, and public-private partnerships• Built financial models for scenario analysis and made related presentation materials for senior management• Identified and recommended key CGH joint venture, partnership and licensing opportunities

Boston, Massachusetts

• Facilitated joint ventures across Partners Healthcare, MIT and the Harvard teaching hospitals to implement first large scale academic research joint venture; 350+% increase in fully executed research agreements• Designed and implemented institutional structures, policies, governance, and procedures to enhance and expand inter-institutional scientific joint ventures and collaborations that won Science Magazine’s 2007 Breakthrough of the Year award• Directed financial management, budgeting and federal grant compliance of portfolio over $10MM

Managed business office and grants for several chief researchers at Harvard Medical / MIT / MGH / Partners Healthcare and research labs.

Mba, Business Administration And Management, General

Bm, Voice Performance (Opera)