- Cross-functional partner with primary ownership of Loyalty program and marketing within organization.- Own, build, manage, and execute membership acquisition, lifecycle campaigns, and strategy across multiple channels, including email, push, in app content, digital, print, in-store, and field engagement.- Key player in launching a fully revamped Peet’s loyalty program, value proposition, and mobile app in October 2021, with ongoing membership enhancements. Voted one of America’s best loyalty programs by Newsweek in 2022 and 2023.- Develop roadmap priorities and app development project sprints in collaboration with app development team to enhance Peet’s mobile app, integrated loyalty program, and guest ordering.- Implement and leverage marketing tech stack and automation tools, new customer data platform, attribution tools, geolocation, and ratings and feedback platforms.- Prioritization of all Loyalty department’s planned projects, roadmap development, brand-consumer segment implementation, and creative briefing.- Manage various agency partners and execute paid media strategies and growth tactics for Peet’s Coffeebars and Peetnik Rewards.- Additional interim work as Peetnik Rewards Associate Marketing Manager (May 2022 - Sept 2023): Manage and execute offer strategies for Peetnik Rewards Members according to Peet’s brand omni calendar and seasonal retail product launches.

- Grew new accounts by optimizing campaign targeting, content design and UX.- Executed acquisition and loyalty strategies for Gap Inc.'s family of credit cards to drive charge volume and new account growth YOY.- Developed and managed ongoing Email & Direct Mail acquisition campaigns to target pre-qualified customers.- Owned end-to-end strategy development, segmentation, content design, collaboration with creative agency, legal/compliance review, campaign execution, and post-campaign analysis with analytics team.- Identified opportunities to optimize online digital acquisition with business partners and stakeholders.- Drove acquisition efforts for Synchrony’s GAP Inc. Portfolio, working dynamically with 5 brand teams (Athleta, Banana Republic, GAP, Hill City, and Old Navy) to acquire new cardholders- Owned and manage twice-yearly Credit Card Prescreen campaigns (Email + Direct Mail): strategy development, content creation, asset development, legal review, agency coding, campaign progress, post-campaign analysis- Managed cardmember retention marketing campaigns for Gap, Athleta, and Hill City

- Collaborated with 4 Gap Inc. brand client teams to develop and execute card loyalty and rewards campaigns from cradle to grave (Banana Republic, GAP, Old Navy and Athleta)- Reviewed campaign collateral including Direct Mail, EMail, Digital Assets, Website Assets, Social Media Assets, and In Store Signage- Optimized client's marketing calendar by proactively responding to retail market and credit market trends.- Owned relationship between client team and Synchrony, and indirect relationship between Synchrony legal and the client team- Moved creative marketing campaigns through the legal and fair lending process and provide feedback to the client- Executed marketing campaigns by working closely with Synchrony's East Coast central teams- Utilized all the touch points of Marketing For Rewards to provide the best user experience to loyal cardholders both online and in store- Managed customer collateral to ensure industry compliance and appropriate inventory management- Program Enablement spearheading office-wide proxy-bypass access to Box.com for file sharing with clientSelect participant at Synchrony's 2018 Marketing Connections Conference

- Managed an 8 person video team to curate and deliver compelling videos for our daily broadcast. - Solely responsible for strategizing and approving edits made to our TV Broadcast content to be aired within the same hour. - Incorporated show sponsorship elements into scripts and video. - Collaborated cross-functionally on daily basis with Talent, Producers, Engineers, Master Control and Video Archives.

- Promoted to Lead Broadcast Associate to develop and launch 6 new FS1 studio shows. - Collaborated with Graphics Department to design unique TV graphics packages true to each show’s theme.- Built 200+ live graphics and populated stage monitors with artwork during 3-hour nightly show taping. “Speak For Yourself with Colin Cowherd & Jason Whitlock”“FOX Sports Live with Jay & Dan” “The Herd with Colin Cowherd” "Jason Whitlock’s House Party by the Bay” “FOX Sports Live” “FOX Sports Live: Countdown”

- Recruited to join their new start-up broadcast venture, FOX Sports 1. - Produced and narrated a daily 3-minute video recap, “FOX Sports Night In America”, used for international broadcast. - Managed shift allocations for 20 Production Assistants. - Produced feature videos on subjects such as tribute obituaries for notable coaches and athletes, NCAA investigations, and breaking news stories such as the NBA's Donald Sterling ban by Adam Silver

- Coordinated talent scripts for 3-hour nightly highlight show “FOX Sports Live.” - Logged play-by-play of televised games, wrote scripts and produced video highlight for 3 games a day across all sports genres. FUN FACTS: - Participated in FOX Sports Broadcasting workshop hosted by award-winning journalist and on-air broadcaster Laura Okmin- Broadcasted a 2-minute highlight with “The Final Score”

- Stay up to date on the latest golf technology, clubs, golf balls, and apparel. - Responsible for meeting the needs of customers on the sales floor and in the fitting rooms. - Replenishing and organizing inventory both on the floor and in the back stock room. - Maintaining a professional yet friendly and approachable attitude while working.

- Prospecting and research of 110+ individuals, charitable foundations and foundation scholarships. - Create a directory totaling over 120 of all UWC’s prospective donors and fundraising contacts. - Prepare critical information on donor reporting to the Director of Fundraising for meetings with prospects.

- Organize audio and camera teams for 2010 coverage of NFL training camp. - Research and post news stories for FOX Sports regional websites.

- Gain managerial experience by being responsible for member compliance with sorority policies. - Execute and enforce risk management within the sorority. - Hone organizational skills through acting as the sorority secretary, responsible for all record-keeping, member files, chapter minutes, and official forms and correspondence with Headquarters.

- Conduct and present a comprehensive Intern Analysis Project on Los Angeles Confidential Magazine regarding our clientele’s future placement with the magazine based on themes of upcoming issues, the magazine’s readership statistics, and audience interests. - Support company clientele working sponsored events such as The Young Hollywood Awards and the Oakley Summer Seasonal Show by escorting guests, operating check-in locations, and maintaining client needs. - Systematize an archive of weekly magazines, newspapers, and internet clippings

- Organize event activities and prepare event tents. - Setup entertainment sound system and assorted technical equipment. - Responsible for transportation of coworkers and event props in station vehicles. - Represent radio station in both a professional and friendly manner through positive interactions with listeners, coworkers, event organizers, and sponsors