Elizabeth Kotin Email & Phone Number

Denver, Colorado, US

Head of Content at Curable, an online program that helps people recover from chronic pain and symptoms using a science-backed, brain-based approach to healing.

Satellite Beach, Florida, US

• Freelance content strategist, writer, and editor. Deep expertise in digital content strategy and development. Services include:
• Content Strategy
• Content Development
• Content Planning
• Content Management: Editing + Feedback
• Copywriting/ UX Writing

San Francisco, California, US

• Led the content curation discipline at Medium, setting content quality standards used in selecting + packaging the highest quality content to share with 150m+ monthly readers across web, app, email, and social media
• Managed team of 30: optimized budgets, workflows, documentation, and team culture
• Drove growth in subscribers by improving quality standards and curation systems
• Worked cross-functionally to ship product updates that boosted subscriber satisfaction and growth
• Used qualitative and quantitative data to iterate and improve curation process
• Formalized public-facing quality standards around fast-moving, complex topics (i.e. AI, COVID-19)

New York, NY, US

• Developed and owned content strategy and operations for Brightly, a Webby-nominated B2C resource to help parents and educators raise lifelong readers and book lovers.
• Originated brand's content strategy and approach, including tone and voice guidelines, content segmentation, and workflows
• Managed day-to-day content operations, including running the content calendar; overseeing web, email, social and video; SEO optimization; management of outside agency and internal content team
• Proposed, tested, and adopted ideas that improved customer experiences and engagement. Established brand as a trusted voice with customers.
• Wrote and edited compelling content across digital touchpoints, including UX copy, key marketing messaging, short- and long-form copy
• Drove consistent YoY growth and user engagement amongst key metrics; optimized content model to support user acquisition, sales and monetization opportunities

Chicago, IL, US

• Drove content strategy and design efforts for key B2B client engagements, resulting in increased customer engagement and satisfaction
• Partnered with design and engineering teams in IBM's agile design lab to pilot and scale content program — identifying content gaps, growth opportunities, and user needs
• Participated in co-design sessions, persona work, and design critiques
• Built strong relationships with SMEs and stakeholders to rapidly iterate content offerings based on client feedback, customer pain points, and user research
• Earned certification as Certified Scrum Product Owner (CSPO)

Burbank, CA, US

• Partnered with teams across the Walt Disney Company to launch and manage fresh new content-commerce digital experience that drove brand awareness, grew the customer base, and increased revenue
• Developed and owned content strategy, content planning, and day-to-day content management for Webby award-winning DisneyBaby.com and companion emails. Oversaw workflows for 20 bloggers, plus managed internal team and.
• Teamed with agency partner, tech, and design teams to map site and email requirements, structure and test new features in CMS, and develop content templates
• Created high-impact UX copy and marketing messaging

Burbank, CA, US

• Managed editorial for multiple content verticals on Family.com, Disney’s top-rated website for families — parenting, food, health, lifestyle.
• Created SEO-optimized content that drove traffic, maximized engagement, and brought new readers into the marketing funnel
• Assigned and edited freelance stories, managed budget, served as a contributing writer and site editor
• Partnered with ad sales team to concept and implement compelling content campaigns
• Original content lead for long-running content partnership with Eli Lilly

Menlo Park, CA, US

• Co-led launch of web and mobile sites focused on lifestyle content.
• Produced daily stories for multiple content verticals under tight deadlines, using trend-tracking and research to craft timely, SEO optimized content
• Managed junior staff and interns
• Wrote marketing and UX copy

Boston, MA, US

Developed curriculum and evaluation criteria for composition and research writing courses. Led classroom instruction.

Ba, Communication Studies

Mfa, Creative Writing