Elizabeth Kotin

Elizabeth Kotin Email and Phone Number

Head of Content at Curable | Previously @ Medium, Penguin Random House, Disney @ Curable
Elizabeth Kotin's Location
Los Angeles, California, United States, United States
Elizabeth Kotin's Contact Details
About Elizabeth Kotin

I'm a content strategist and marketer with more than 15 years of experience developing and executing standout work for organizations like Disney, Penguin Random House, Eli Lilly, IBM, and Medium. I'm passionate about understanding user needs and crafting experiences and interactions that are informative, useful, and resonant. I believe empathy is central to creating thoughtfully designed, human-centered content experiences that matter to people.I love working cross-functionally, ideating collectively, and leading teams toward a common goal. I consider management and mentorship to be true joys of work life. In my roles, I've been privileged to tackle a wide-range of initiatives from brand strategy to product development, e-commerce, content standards, and copywriting.Top Skills:Content Strategy & Design | Product Development | Digital Media | Content Brand Standards | Copywriting | Build/Scale In-person & Remote teams | Content Marketing | Mentoring & Coaching

Elizabeth Kotin's Current Company Details
Curable

Curable

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Head of Content at Curable | Previously @ Medium, Penguin Random House, Disney
Elizabeth Kotin Work Experience Details
  • Curable
    Head Of Content
    Curable May 2024 - Present
    Denver, Colorado, Us
    Head of Content at Curable, an online program that helps people recover from chronic pain and symptoms using a science-backed, brain-based approach to healing.
  • Self Employed
    Content Strategy & Editorial Consultant
    Self Employed May 2014 - Present
    Satellite Beach, Florida, Us
    Freelance content strategist, writer, and editor. Deep expertise in digital content strategy and development. Services include:• Content Strategy• Content Development• Content Planning• Content Management: Editing + Feedback• Copywriting/ UX Writing• Marketing Comms• Product Development• Brand Storytelling
  • Medium
    Director Of Content Curation
    Medium Jun 2019 - Mar 2023
    San Francisco, California, Us
    Led the content curation discipline at Medium, setting content quality standards used in selecting + packaging the highest quality content to share with 150m+ monthly readers across web, app, email, and social media• Managed team of 30: optimized budgets, workflows, documentation, and team culture• Drove growth in subscribers by improving quality standards and curation systems • Worked cross-functionally to ship product updates that boosted subscriber satisfaction and growth • Used qualitative and quantitative data to iterate and improve curation process• Formalized public-facing quality standards around fast-moving, complex topics (i.e. AI, COVID-19)• Oversaw content strategy for weekly Health, Business, and Tech emails; in-house publications; and Staff Picks modules
  • Penguin Random House
    Content Director, Brightly
    Penguin Random House Jul 2014 - Mar 2018
    New York, Ny, Us
    Developed and owned content strategy and operations for Brightly, a Webby-nominated B2C resource to help parents and educators raise lifelong readers and book lovers.• Originated brand's content strategy and approach, including tone and voice guidelines, content segmentation, and workflows• Managed day-to-day content operations, including running the content calendar; overseeing web, email, social and video; SEO optimization; management of outside agency and internal content team• Proposed, tested, and adopted ideas that improved customer experiences and engagement. Established brand as a trusted voice with customers.• Wrote and edited compelling content across digital touchpoints, including UX copy, key marketing messaging, short- and long-form copy• Drove consistent YoY growth and user engagement amongst key metrics; optimized content model to support user acquisition, sales and monetization opportunities
  • Vsa Partners
    Associate Director Of Content Strategy
    Vsa Partners Apr 2013 - Apr 2014
    Chicago, Il, Us
    Drove content strategy and design efforts for key B2B client engagements, resulting in increased customer engagement and satisfaction• Partnered with design and engineering teams in IBM's agile design lab to pilot and scale content program — identifying content gaps, growth opportunities, and user needs• Participated in co-design sessions, persona work, and design critiques• Built strong relationships with SMEs and stakeholders to rapidly iterate content offerings based on client feedback, customer pain points, and user research• Earned certification as Certified Scrum Product Owner (CSPO)
  • The Walt Disney Company
    Managing Editor
    The Walt Disney Company Oct 2011 - Dec 2012
    Burbank, Ca, Us
    Partnered with teams across the Walt Disney Company to launch and manage fresh new content-commerce digital experience that drove brand awareness, grew the customer base, and increased revenue• Developed and owned content strategy, content planning, and day-to-day content management for Webby award-winning DisneyBaby.com and companion emails. Oversaw workflows for 20 bloggers, plus managed internal team and freelance writers.• Teamed with agency partner, tech, and design teams to map site and email requirements, structure and test new features in CMS, and develop content templates• Created high-impact UX copy and marketing messaging
  • The Walt Disney Company
    Producer
    The Walt Disney Company Sep 2009 - Oct 2011
    Burbank, Ca, Us
    Managed editorial for multiple content verticals on Family.com, Disney’s top-rated website for families — parenting, food, health, lifestyle.• Created SEO-optimized content that drove traffic, maximized engagement, and brought new readers into the marketing funnel• Assigned and edited freelance stories, managed budget, served as a contributing writer and site editor• Partnered with ad sales team to concept and implement compelling content campaigns• Original content lead for long-running content partnership with Eli Lilly
  • Limelife
    Senior Editor
    Limelife May 2008 - Apr 2009
    Menlo Park, Ca, Us
    Co-led launch of web and mobile sites focused on lifestyle content. • Produced daily stories for multiple content verticals under tight deadlines, using trend-tracking and research to craft timely, SEO optimized content• Managed junior staff and interns • Wrote marketing and UX copy
  • Emerson College
    Writing Instructor
    Emerson College Sep 2006 - May 2007
    Boston, Ma, Us
    Developed curriculum and evaluation criteria for composition and research writing courses. Led classroom instruction.

Elizabeth Kotin Skills

Content Strategy Editing Content Development Editorial Seo Copywriting Digital Media Copy Editing Online Advertising Blogging Writing Digital Strategy Web Analytics Social Media Cms New Media Marketing Web Content Facebook Web Content Management Digital Marketing Publishing Content Management Web Content Writing

Elizabeth Kotin Education Details

  • Ucla
    Ucla
    Communication Studies
  • Emerson College
    Emerson College
    Creative Writing

Frequently Asked Questions about Elizabeth Kotin

What company does Elizabeth Kotin work for?

Elizabeth Kotin works for Curable

What is Elizabeth Kotin's role at the current company?

Elizabeth Kotin's current role is Head of Content at Curable | Previously @ Medium, Penguin Random House, Disney.

What is Elizabeth Kotin's email address?

Elizabeth Kotin's email address is el****@****ail.com

What is Elizabeth Kotin's direct phone number?

Elizabeth Kotin's direct phone number is +131088*****

What schools did Elizabeth Kotin attend?

Elizabeth Kotin attended Ucla, Emerson College.

What are some of Elizabeth Kotin's interests?

Elizabeth Kotin has interest in Children, Education, Disaster And Humanitarian Relief, Arts And Culture, Health.

What skills is Elizabeth Kotin known for?

Elizabeth Kotin has skills like Content Strategy, Editing, Content Development, Editorial, Seo, Copywriting, Digital Media, Copy Editing, Online Advertising, Blogging, Writing, Digital Strategy.

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