Oversee new product launches for leading brands in North America. Lead brand-building and strategic marketing planning for local businesses that result in brand clarity, increased efficiency, and revenue growth.

Provided oversight for 5+ accounts; served as clients’ strategic lead and thought partner to help solve client business challenges.Evolved brand image and defined target segments for a leading maker of safety and driver-assistance technology using quantitative consumer data and qualitative research.Developed comprehensive marketing and campaign plans; collaborated with internal and external stakeholders to ensure successful execution. Presented ROI analyses, compelling insights and actionable recommendations to guide optimization.Performed primary and secondary research to develop insights, consumer profiles, and effective marketing strategies for an EV vehicle provider.Led development and execution of multi-channel campaigns for an automotive suspension company that led to 1,000+% increase in off-road product views on the brand website and doubled off-road kit e-commerce sales within 3 months.

Led B2B and D2C market research, customer segmentation and marketing planning for assigned clients.Developed KPIs and campaign measurement plans. Led reporting, analysis and insight presentations.Increased agency revenue by creating an annual marketing planning process that proactively developed marketing goals, omni-channel strategies, and KPIs to meet client objectives. Developed effective GTM and lifecycle strategies for global brands through collaboration with cross-functional teams.Initiated development of new agency strategic offerings, including influencer marketing, market research, target segmentation research, and analytics that led to agency account growth.

Grew a B2B/B2C account to 7 brands and over $15MM in annual agency spend from 1 brand/$800,000 within three years.Managed client service team of 3 direct reports. Led budget forecasting, and invoicing.Worked directly with brands and retail customers to launch new products and develop product packaging.Directed execution to ensure deliverables met brand guidelines, client expectations, and quality standards.Executed rebranding for two global brands, including equity, visual identity, positioning, customer personas and buyer journeys. Led multi-year brand campaigns that increased market share.Led a packaging redesign for a global filtration brand that secured a multi-million dollar account with a national automotive parts retailer.

Increased revenue, drove website traffic, improved visibility for small businesses through market research, data-driven branding/rebranding, and marketing strategy development/execution.

Team lead for notable Tier 1 Brands: P&G Salon Professional: Wella, Nioxin, SebastianContributed tactical recommendations for P&G Salon Professional annual brand planning to meet KPIsEncouraged junior team members’ professional growth with ongoing mentorship and training.Ensured client loyalty through strong relationships with brand managers and agency partners.Increased campaign performance by analyzing data and delivering insights and actionable recommendations.

Served as the primary team lead for several tier 1 and tier 2 Smucker’s® brands, including Jif®, Smucker’s fruit spreads, Crisco®, and Hungry Jack®.Developed strong relationships with brand stakeholders and agency partners. Developed SOWs, estimates, and creative briefs. Prepared client status reports and led status meetings.Partnered with producers to execute digital-led marketing initiatives such as website redesigns, digital promotions, social media content, influencer activations, and email campaigns.Led the development, analysis, and client delivery of key performance metrics to measure project success and guide optimization strategies.

Joined a newly created business unit focused on innovative brand strategy, social media marketing, and analytics; served as an advocate and lead for the internal creative teams, managed execution to ensure projects stayed on time, on budget, and in scope.