If you're a brand looking to grow your lead generation strategy & optimize your digital marketing - let's see if we're a good fit! As a team, we’ve built hundreds of email flows, sent thousands of campaigns, and created more than $150 MM in Revenue in 2023. Some of our specialties include:Serving Up Emojis in Subject Lines Email Template Design + ImplementationOn Demand Email Template ExecutionFlow Strategy and Logic BuildingList Management + SegmentationReporting and AnalyticsNewsletter and Campaign ManagementTroubleshooting and Integrations Email Marketing AuditsWe've got decades of email marketing prowess. While most people were thinly tweezing their eyebrows - we were holding steady to the boy brow trend. We started cracking the ecomm code ages ago.We'll spin those window-shoppers into cult-like, wallet-emptying evangelists with effective tactics that include optimizing your:Pre and Post Purchase FlowsQuiz, Review, and Survey FlowsUpsell, Cross-Sells, and Winback FlowsBrowse and Checkout AbandonmentWarmup and Nurture FlowsAmbassador and Subscription Flows

- Owned the strategy of digital marketing & content calendars. - Owned the strategy & execution of ABM programs. - Co-Managed a website overhaul project. - Created/optimized campaigns that directly created a 27% increase in revenue.- Optimized email marketing efficiencies. - Developed and executed an engagement program for dormant leads. - Owned the day to day update of the website, and additional microsite for events.

- Research, develop and optimize digital marketing strategies for various go to market streams.- Develop ABM display ad strategy and creative. - Build and optimize engagement and nurture streams in Marketo. - Audit Marketing Operations lead flow and attribution.- Responsible for budget, reporting and metrics of campaigns managed. - Maintaining relationships with vendors and building campaign strategies for PPL, Paid Social and PPC campaigns. While keeping a pulse on campaigns using the project manager software Workfront, and analytics tools Google Analytics and Tableau.- Hit and surpassed lead goal KPI for a year consecutively as a team and individually.

While @ Koncordia Group:- Managed and developed strategies for agency. - Responded to and submitted RFP's and deliverables.- Worked in ExactTarget, Eloqua, Marketo, Hubspot, and Pardot. - Simultaneously ran 150+ campaigns about 50% of which were in Pardot and the rest in Marketo and Eloqua. - Backend developed, edited, and activated engagement programs, email programs, and reporting .

Marketing Manager @ Dolphin:- Managed and developed strategies for all of the marketing departments, email, social media and lead generation campaigns. - Forecasted and report on leads for the sales/marketing departments quarterly.- Worked closely with Sales Operations Administrator in setting up and trouble shooting SFDC. - Owned email and social media campaign creation for events, internal and inbound/outbound lead generation. - Developed/owned processes for existing and current leads to keep Marketo & SFDC databases clean and current.- Owned updating/editing company website, helping to move content onto new website platform.- Created and maintain upkeep of landing pages and forms for events and our content library.

Integrated Marketing Associate @ Evolve IP:- Owned the creation and design of marketing materials such as: whitepapers, infographics, print advertisements and internal advertisements. - Obtained Marketo Administration Certification.- Owned updating and maintaining the company website. - Owned updating and creating landing pages and forms for the company website, email campaigns, and events. - Owned updating and maintaining the social media platforms and blog postings. - Created emails and landing pages for Channel webinars, Channel newsletter, and product webinars.- Assisted in organizing and preparing internal and external company events.

While interning @ Sungard:- Developed, edited, and managed the cadence of the sends on the channel newsletter and social media campaigns. - Kickstarted email campaign experience using Eloqua. - Owned social media campaigns for the channel sales. - Helped to develop the channel partner program portal on Taleo.

While @ Cabrini College:- Leader of a team of twelve students for senior capstone project. - Liaison between web designer and class, initiate plan, and organize interviews and assist with web content writing. - Visit www.youthvoicesrise.com to see the site in action!