• Lead Branding, Social Media, and Consulting Initiatives: Spearhead comprehensive branding, social media, and consulting strategies for service-based businesses, enhancing their market presence and driving client engagement through tailored, results-oriented campaigns.• Develop and Execute Customized Marketing Strategies: Create and implement marketing plans that align with client goals, driving significant improvements in brand visibility and customer acquisition. Leverage industry insights to craft strategies that resonate with target audiences and deliver measurable results.• Manage Client Relationships and Strategic Growth: Build and maintain strong client partnerships by providing strategic guidance and personalized consulting services. Focus on identifying growth opportunities, optimizing marketing efforts, and ensuring client satisfaction.• Oversee Content Creation and Social Media Management: Direct the creation and management of compelling content across various social media platforms, ensuring consistency in brand messaging. Utilize data analytics to monitor performance, refine strategies, and enhance engagement.

• Create and publish weekly content focused on product highlights, business structure, and brand awareness. • Manage and maintain the company’s Instagram presence, engaging with followers, answering questions, and fostering community interaction. • Promote membership recruitment by developing compelling content and executing targeted marketing campaigns. • Collaborate with cross-functional teams to align content strategies with overall business goals and objectives.

• Directed Sales, Marketing, and Recruiting Operations: Led comprehensive sales, marketing, and recruiting efforts for a global direct sales company specializing in health and wellness products. Developed and executed strategies that significantly increased market share and revenue.• Recruited and Led a High-Performing Sales Team: Sourced, recruited, and mentored a team of 50-100 independent distributors. Provided ongoing coaching and support, which resulted in substantial revenue growth and the expansion of a global customer base.• Achieved Multiple Top Awards: Earned prestigious recognitions, including the Isagenix Legacy Club membership as the 324th distributor to achieve millionaire status. Consistently ranked among top performers, receiving the Top Achiever Global Award in 2016, 2018, and 2019 for outstanding sales performance and team development.• Conducted Global Training Sessions: Served as a global trainer, leading weekly sessions for 50-200 participants on social media marketing, product positioning, and sales best practices. Empowered sales associates with the knowledge and tools to enhance their performance and achieve their goals.• Developed and Implemented Sales Strategies: Created targeted sales strategies that leveraged social media and relationship marketing to attract and retain customers. Played a key role in driving brand recognition and revenue growth through innovative marketing techniques.

• Developed Proposals and Revisions: Created and refined proposals for a wide range of studies, including investigator-initiated, industry-sponsored, and government-sponsored research, as well as studies funded by foundations and professional associations.• Coordinated and Led Operational Planning Teams (OPT): Led cross-functional teams, including representatives from various Functional Groups (FGs), to strategize and plan proposal responses. Ensured that all aspects of the proposal were thoroughly developed and aligned with project goals.• Developed Budgets and Price Estimates: Created detailed budgets and price estimates using the DCRI pricing model, incorporating input from all relevant FGs. Ensured that financial plans were both cost-effective and comprehensive.• Challenged and Optimized Budget Processes: Engaged with internal proposal and grant development teams to operationalize budgets in the most efficient and cost-effective manner. Advocated for changes that enhanced accuracy and alignment with project objectives.• Managed Scope Changes and Financial Reviews: Developed and implemented changes in scope to capture all work outside the original contract. Participated in Executive Project Review meetings to assess the financial status of projects, identify potential scope changes, and update senior management on key issues.• Engaged with Clients and Industry: Coordinated and participated in client visits to strengthen relationships and ensure project alignment. Attended industry trade shows, managing exhibit booths to promote DCRI's capabilities and network with potential clients.

• Managed End-to-End Proposal Processes: Oversaw the complete proposal lifecycle, from initial content development through final submission. Coordinated with technical writers and internal teams to ensure proposals met client requirements and were delivered on time.• Produced Marketing Materials and Managed Communications: Created a range of marketing materials, including white papers, press releases, and website content. Served as the editor and designer of the company newsletter, ensuring consistent and engaging communication with stakeholders.• Coordinated Trade Shows and Marketing Events: Planned and executed company trade shows and marketing events, handling logistics, design, and on-site management. Ensured successful event delivery and maximized brand exposure.• Implemented New Marketing Processes and Templates: Developed and introduced new processes and templates for proposal development and marketing activities. Improved efficiency and consistency across all marketing efforts, streamlining workflows and enhancing overall productivity.• Conducted Competitor and Market Research: Performed thorough research on competitors and market trends to identify new opportunities and inform strategic decisions. Analyzed findings to develop effective marketing strategies and proposals

• Developed Proposals and Revisions: Created and refined proposals for a wide range of studies, including investigator-initiated, industry-sponsored, and government-sponsored research, as well as studies funded by foundations and professional associations.• Coordinated and Led Operational Planning Teams (OPT): Led cross-functional teams, including representatives from various Functional Groups (FGs), to strategize and plan proposal responses. Ensured that all aspects of the proposal were thoroughly developed and aligned with project goals.• Developed Budgets and Price Estimates: Created detailed budgets and price estimates using the DCRI pricing model, incorporating input from all relevant FGs. Ensured that financial plans were both cost-effective and comprehensive.• Challenged and Optimized Budget Processes: Engaged with internal proposal and grant development teams to operationalize budgets in the most efficient and cost-effective manner. Advocated for changes that enhanced accuracy and alignment with project objectives.• Managed Scope Changes and Financial Reviews: Developed and implemented changes in scope to capture all work outside the original contract. Participated in Executive Project Review meetings to assess the financial status of projects, identify potential scope changes, and update senior management on key issues.• Engaged with Clients and Industry: Coordinated and participated in client visits to strengthen relationships and ensure project alignment. Attended industry trade shows, managing exhibit booths to promote DCRI's capabilities and network with potential clients.

• Supported Proposal Development: Assisted in drafting and revising proposals for research studies, ensuring alignment with project requirements.• Coordinated Operational Planning: Helped organize meetings with Functional Groups (FGs) to develop and refine proposal strategies.• Assisted with Budget Preparation: Aided in creating budget estimates and price proposals, collaborating with teams to ensure accuracy.• Tracked Scope Changes: Monitored project scope and updated proposals to reflect changes beyond the original contract.• Engaged in Client and Trade Show Activities: Participated in client visits and managed exhibit booths at industry trade shows to support networking and promotional efforts.

• Managed Executive Schedules: Coordinated and maintained the Chief Business Officer’s calendar, scheduling meetings, appointments, and travel arrangements with precision.• Prepared and Reviewed Documents: Drafted, reviewed, and edited correspondence, reports, and presentations for executive meetings and external communications.• Facilitated Communication: Acted as a liaison between the Chief Business Officer and internal/external stakeholders, ensuring smooth and effective communication.• Organized Meetings and Events: Coordinated logistics for executive meetings, including agenda preparation, minutes recording, and follow-up on action items.• Handled Confidential Information: Managed sensitive information with discretion, maintaining confidentiality and ensuring security of executive communications and documents.• Supported Administrative Functions: Assisted with various administrative tasks, including file management, office organization, and special projects as needed.