Elizabeth Larson Email & Phone Number

Houston, Tx, Us

Internal communications • Lead Internal Communications team and oversee strategic internal communications for the U.S. as well as the Electrification (EL) business within the U.S.• Create clear, measurable and compelling strategies, structures, and programs that help ABB align, motivate, engage, and retain employees at all levels• Develop management communication plans and consult with business lines for communications productivity• Bridge organizational functions to create innovative communication programs and networks• Partner with HR for employee engagement initiatives and associated surveys• Build a business internal communications network to increase internal communications support across the U.S.Executive communications • Support executives with strategic communications, speechwriting, visibility and messaging; implement executive communications plans and build profiles of various U.S. executivesLarge Strategic Events• Oversee and direct high-level messaging and executive content for large strategic events in the U.S. when they occur (ACW, Formula E, etc.)Community relations • Oversee community relations• Increase awareness of community efforts and tie back to strategic direction

• Manage HR communication planning and execution• Design and deliver HR-specific internal communication strategies, programs and materials for all HR programs including talent, performance, compensation, benefits, etc. • Assess, re-haul and manage weekly and monthly newsletters• Develop messaging and positioning to deliver meaning and help drive employee engagement • Provide communication counsel and support to HR for programs across the annual HR and benefits lifecycle • Develop and execute on executive communication needs and strategy• Partner with various HR leaders and business partners to reach teams across the U.S. • Facilitate leadership communications to various internal audiences • Support change management communications from HR leaders to various internal audiences • Partner with HR teams to optimize internal HR digital priorities • Coordinate region-wide HR communication across the Americas; work with global HQ communication contacts

Greater Grand Rapids, Michigan Area

• Served as the internal communication lead for the human resources department• Worked with individuals and teams throughout HR to develop and execute internal communication plans that connected with strategic goals and achieved results• Established and chaired a committee to increase employee engagement and break down silos throughout our 200+ person department• Coordinated with corporate communications to ensure HR projects were tied to and supportive of systemwide strategies, and included external components as appropriate• Developed and maintained intranet pages that supported communication plans and provided employees important information in simple, relatable terms• Managed relationships with external vendors• Identified key opportunities for senior leadership to support various projects; drafted communication and coordinated release• Hired and supervised summer interns

Senior Account ExecutiveMarch 2014 to February 2015Account ExecutiveFebruary 2013 to February 2014• Worked collaboratively with clients to create, execute and promote ongoing communication plans designed to achieve high level strategic goals• Outlined and developed content for publications such as annual reports and brochures; managed printing, design and development process• Designed and produced events, including concept development, coordination/execution and management• Developed and executed strategic marketing and communication plans, including tactics such as beta testing and analysis, speaking placements, community involvement, media/social media strategy, and morale-building opportunities for employees and stakeholders• Managed client accounts on a day-to-day basis; created and managed project budgets

• Developed and implemented internal, external and stakeholder communications strategies• Managed numerous projects, departments and employees, assigned responsibilities and tasks• Maintained and updated website and social media profiles; generated engaging content• Managed development and production process, and generated content for company publications• Wrote, edited and distributed multiple communications, including news releases and newsletters; cultivated local, regional and national media contacts; maintained and created media lists• Monitored press coverage, maintained media coverage summaries and provided analysis• Communicated on behalf of senior leadership to board, committees, key stakeholders, etc; ensuring an informed constituencyAccomplishments• Compiled and wrote award applications resulting in: o Two International Downtown Association (IDA) Pinnacle awards, and IDA merit award o Two California Downtown Association (CDA) Excellence awards, and CDA merit award

• Created, shaped and managed social media presence; generated social media content• Wrote and disseminated press and marketing materials including news releases and newsletters• Organized and hosted onsite media visits and press events; monitored and reported out on coverage• Handled media and public inquiries and requests• Established and cultivated relationships with media outlets; maintained media lists• Facilitated and arranged onsite commercial filming and photographyAccomplishments• Compiled and wrote nomination for Parents Magazine that resulted in the L.A. Zoo being recognized as a Top 25 Zoo for Families• Generated national news coverage for several press events, special events and conservation efforts

• Researched, wrote and edited materials for publication• Assisted with event planning, implementation and management• Responded to media and public requests• Contributed to the design, copy and preparation of public information materials

• Researched, wrote and edited articles for company newsletter• Communicated MTA events and initiatives to internal and external audiences• Assisted in planning and running events

• Managed and maintained mailing list databases• Organized and prepared files and binders for clients and stakeholders

• Wrote press releases, informational flyers, FAQ’s; ensured compliance with SEC regulations• Maintained relationships with clients and reporters; corresponded with potential new clients