Plan, develop, and execute multi-channel marketing strategies to increase awareness and generate sales qualified leads to impact revenue. Lead development of strategic market messaging and product launch initiatives while fostering relationships with industry and media partners and customers. Maximize cross-functional collaboration and communication by leading a task force to develop, implement, and communicate organizational best practices.

I am a seasoned marketing professional responsible for driving the overall marketing strategy of a technical B2B line of business, with a particular emphasis on content strategy, lead generation. and demand generation. I collaborate with cross-functional teams and strategic partners while managing external vendors to build and execute an annual content strategy while planning and executing campaigns that drive and nurture qualified leads in target markets.

Generated awareness of and demand for sensor technology among key B2B markets through strategic planning, PR, and targeted campaigns. Increased qualified leads by 100% in one year by developing and executing a new content marketing strategy. Co-authored and edited articles and white papers for key industry publications, such as Sensor Review and Medical Design Briefs. Wrote and edited application briefs, news releases, and company announcements. Coordinated product launches and secured industry awards for two new products. Planned, budgeted, and implemented yearly promotional and editorial campaigns. Created lead-generating landing pages to quantify marketing campaign results. Analyzed web traffic trends and provided monthly reports and recommendations to the President. Developed lead-generating and thought-leadership content. Produced quarterly e-newsletter. Strategized social media efforts including Facebook page and Youtube channel.

Supported senior members of the Health Reform & Financing Program and liaised between field offices and Boston office. Edited trip reports and books. Monitored workplans and budgets, and coordinated travel to ensure USAID compliance. Utilized French language skills during meetings, teleconferences, and emails with consultants in Africa.