Account: Volkswagen• Spearheaded project management, from planning through execution, of VW's Sports Illustrated Sportsperson of the Year integrated event sponsorship, highlighting honoree and VW brand ambassador Megan Rapinoe• Leads cross-functional relationship between partner agencies, clients, and USSF surrounding Volkswagen's U.S. Soccer Presenting Partnership• Captains the RFP process - briefs potential partners, analyzes and builds out partnership programs, obtains legal approval, manages program execution, and develops comprehensive wrap reports• One of five employees selected by upper management as part of the communications planning team for a successful new business pitch - concepted creative strategy, ideated bold brand partnership ideas, and produced asset mocks• Extensive experience creating client facing materials for both day-to-day clients and C-Suite executives• Leverages knowledge of the integrated media landscape, consumer insights, and budget modeling to proactively address and solve business challenges for each vehicle model• Supervises and develops team of four to demonstrate creative thinking and data-supported decision making

Accounts: SC Johnson (Home Cleaning), Kerrygold, First Midwest Bank• Oversaw account's first multi-influencer marketing campaign from influencer selection through campaign execution• Designated point person for ideating, creating, and bringing custom content to life with vendors, partner agencies, and client leads• Participated in strategic brainstorms and led competitive analysis for multiple successful new business pitches across the Midwest office• Project management of site direct partnerships - daily responsibilities included: monitoring pacing, implementing plan optimizations, budget reconciliation, and monthly data reporting• Managed and trained Assistant Strategist on vendor communication and negotiation, trafficking of digital assets, competitive analysis, and budget reconciliation

Accounts: Kerrygold, First Midwest Bank• Strategically developed, built, and executed integrated media plans for clients using knowledge of the media landscape, consumer insights, and budget modeling• Worked directly with finance team to track budgets and clear invoices• Input all media plans into Prisma to ensure successful campaign launches• Compiled monthly insight and competitive reporting decks to be delivered to the clients• Created marketplace trend newsletters to share both within the company and with clients

• Recorded active deal notes in Salesforce and led weekly overview meetings with supervisors• Performed market and client research to create and present proposals for potential brand partnerships• Compiled relevant festival activation case studies to share with prospective partners• Maintained and executed expense reports to balance corporate accounts

• Promoted label releases to the Atlanta market through creation and distribution of promotional materials, event planning, and social media• Developed and analyzed social media marketing strategies, as well as obtained feedback on label artists in order to suggest marketing plan optimizations• Created visual delivery reports in the form of videos, slideshows, etc.• Established and maintained relationships with campus organizations and local businesses• Scouted talent for signing opportunities with Bad Mascot Records

• Researched and communicated current market trends within service and hospitality businesses• Generated new business leads for the company's database
• Contacted businesses to communicate the advantages of using Shiftgig's product

• Expanded corporate social media presence on Twitter and Facebook• Developed basic coding for company’s website• Managed online sales inventory

• Secured permit to street perform in Nantucket• Weekly performances included a 9 member a cappella group and solo performances