Elizabeth Lund Email & Phone Number

Greater Boston Area

This position is responsible for new market and product development, leading the strategy, and roadmap development. Responsibilities include leading the product/market development process, project planning, communication with key stakeholders, coordination of resources both intra- and inter-departmentally, documentation, measurement and reporting of results against objectives. JOB DUTIES AND RESPONSIBILITIES: • Aid in product management through the identification and development of markets and the creation of products and plans for those markets. • Lead the identification and assessment of new market needs/opportunities and manage the development of new products.• Analyze the dental benefits industry, including competitive and client/member information as well as market performance. • Conduct market research and analysis.• Supports strategic decision-making by regularly assessing information needs across the organization and devising appropriate research plans. Includes sales activity, market share, market size, market trends, product/services evaluation and development, and competitive assessment. • Investigate, research, and track market and technology trends for new products and business opportunities. • Develop surveys in conjunction with the Research Manager.• Create and maintain product positioning documentation, financial models, and product improvement plans.• Increase sales by appropriately designing, promoting and distributing the products and plans.• Manage the annual business planning process for the Business Unit.• Contribute to the development of the annual marketing planning and budgeting process for the Business Unit by sharing new product support requirements. •

Manchester, Nh

Directs the management of the Commercial product portfolio for New Hampshire, including the development and implementation of new products and modifications to existing products. Responsible for developing and implementing product strategies to meet market needs and regulatory requirements, ensuring appropriate product pricing within the fully insured Commercial market product portfolio, identifying and developing strategies for meeting sales support needs. Provides direction and guidance to other product staff.

Responsible for analyzing, reporting and developing recommendations on data related to complex and varied business metrics. Typically provides technical assistance to lower level staff. Primary duties may include, but are not limited to: Creates and maintains databases to track business performance. Analyzes data and summarizes performance using summary statistical procedures. Develops and analyzes business performance reports (e.g. for claims data, provider data, utilization data) and provides notations of performance deviations and anomalies. Creates and publishes periodic reports, as well as any necessary ad hoc reports. Takes business issue and devise best way to develop appropriate diagnostic and/or tracking data that will translate business requirements into usable decision support tools. Make recommendations based upon data analysis. Experience with relational databases and knowledge of query tools and statistical software is required. Ability to manipulate large sets of data is also required. Strong analytical, organizational and problem solving skills. This job is focused on complex and varied metrics, making recommendations and providing assistance to staff. Responsible for the day-to-day operations of sales support and a staff of 15 sales support associates.

Mba, Business

Bs, Environmental Science And Chemistry