As a highly collaborative marketing and communications director with over 15 years of experience, I spearhead strategies that grow member engagement, elevate brand awareness, unify messaging, and expand organizational reach. While working with mission-driven nonprofit organizations, I have also designed, coordinated, and promoted high-impact live and virtual events, conferences, and meetings for diverse audiences. By drawing on analytical insights and sound judgment, I expertly set strategic direction, manage resources, and deliver polished content. The targeted marketing approaches and campaigns that I define and launch consistently maximize web traffic, social media engagement, and conference attendance. KEY ACCOMPLISHMENTS • At the Association of Schools and Programs of Public Health (ASPPH), I direct communications that engage the academic public health community, policymakers, and 153 member institutions representing 103,000+ individuals.• Sparked a 20% increase in registrations for the 2024 ASPPH annual meeting by implementing an integrated communications strategy that included newsletter promotion and targeted email campaigns.• At Together for Safer Roads, established a strategic relationship with Bobit Media—the world's largest fleet publisher. This facilitated press coverage and invitations to present at high-visibility industry events. • At Volunteers of America (VOA), I ideated and led two launches of a new national website and one major overhaul, convincing 25 of 32 local offices to switch over to the new platform.• Crafted the national office of VOA’s social media strategy, driving growth across all social media platforms. This included growing LinkedIn followers from 0 to 17,000+ and Facebook followers from 0 to 61,000+.CORE STRENGTHS:• Managing marketing and communications projects and events across print, web, social, and more.• Leading digital initiatives aimed at driving significant, cost-effective growth in brand awareness, website traffic, client engagement, and other KPI areas• Managing projects across a diverse mix of internal stakeholders, IT staff, vendors, and more to ensure on-time delivery• Developing content and managing CMS systems to support websites, social media efforts, PR/outreach initiatives, and e-mail marketing campaigns• Analyzing/tracking web and social performance data to better understand customer behavior, drive ongoing improvements, and optimize spend• My CliftonStrengths are: Responsibility | Context | Learner | Achiever | Deliberative• Market Force Style Indicator: Authority