Elizabeth (Liz) Mace Email & Phone Number

Washington, Dc, Us

• STRATEGIC COMMUNICATIONSPosition ASPPH as a thought leader in academic public health by directing strategic communications that engage 155 member institutions and over 103,000 stakeholders. Strengthen connections with policymakers, the press, and the public to advance organizational goals.• BUDGET MANAGEMENT AND REVENUE GENERATIONManage and allocate the annual communications budget, aligning resources with strategic priorities to enhance outreach and engagement. Generated $36,000 in new revenue by introducing advertising opportunities for the Friday Letter newsletter.• CONTENT DEVELOPMENT AND ENGAGEMENTHead content creation for newsletters, annual reports, and surveys. As editor of three weekly newsletters, achieved significant growth in engagement. • INTEGRATED MARKETING AND EVENT PROMOTIONIncreased 2024 annual meeting registrations by 20% with a comprehensive strategy leveraging newsletters, email campaigns, and targeted promotions. Designed ASPPH’s inaugural regional convening, attracting 60+ in-person and 100+ virtual participants.• UNIFIED MESSAGINGImproved cross-platform communications by creating a staff messaging guide used for media interviews, social media, website content, and op-eds. Enhanced brand impact and outreach effectiveness.• GOOGLE AD GRANTS OPTIMIZATIONOptimized ASPPH’s Google Ad Grants account, increasing its free advertising value by 139% and driving significant web traffic growth.• MEMBER ENGAGEMENT AND COMMUNITY BUILDINGLead the Marketing & Communications Section, connecting representatives from 155 members through an online community and annual retreat. Foster collaboration to strengthen member engagement and support.• EVENT/WEBINAR LEADERSHIP AND INNOVATIONProduced high-impact events, including the inaugural regional convening aligned with ASPPH’s “Framing the Future” reports. Organized a 2024 Presidential election webinar with 900+ attendees, establishing ASPPH as a hub for timely public health discussions.

Brooklyn, New York, Us

• MARKETING STRATEGY, CONTENT CREATION, AND MARKETING ANALYTICS: Directed, developed, and implemented all aspects of marketing strategy, including content creation, media deployment, and the use of analytics. Aligned marketing objectives with TSR’s overarching strategic plan. • CONTENT STRATEGY AND MEMBERSHIP RELATIONS: Revamped member communications, optimizing content and bolstering engagement. This included increasing the open rate by 297% and clicks by 406%, as well as decreasing the unsubscribe rate by 40%. • WEB ANALYTICS AND SEARCH ENGINE OPTIMIZATION (SEO): Harnessed Google Analytics to track website traffic and user behavior, informing content adjustments and SEO strategies. Refined strategies and delivered a 1,016% increase in page views. • SOCIAL MEDIA STRATEGY AND METRICS ANALYSIS: Analyzed social media metrics, identifying trends and tailoring strategies to grow reach and engagement. Notably, boosted LinkedIn page views by 35% and achieved a 714% increase in Twitter impressions. • STRATEGIC RELATIONSHIPS AND MEDIA COVERAGE: Established a strategic relationship with Bobit Media—the world's largest fleet publisher—that raised TSR’s profile. This facilitated press coverage and invitations to present at high-visibility industry events. • WEBINAR DEVELOPMENT AND VIRTUAL EVENTS: Planned and managed promotional webinars to enhance engagement. Notably, coordinated the Vision Zero Fleet Forum virtual conference, recruiting 49 speakers, including representatives from Verizon and Uber. "Liz, thank you so much for all your help with the VZFF and for all your amazing kick-ass-ness. I'd be lost with you." - Kat Krieger, VP Marketing and Communications, TSR

Seattle, Washington, Us

• COMMUNICATIONS PLANNING AND COMMUNICATION TRAINING: Advised on strategic communications and project management, coaching staff on the development of communications plans and materials to educate the community about flood risk reduction. • WEB MAINTENANCE AND CONTENT ANALYSIS: Oversaw website maintenance, created an inventory and analysis of 200 pages worth of content, and suggested improvements in preparation for a forthcoming platform migration. • PROGRAM COORDINATION AND WORKPLACE GIVING: Provided program support for the King County Employee Giving Program and its Annual Giving Drive, which raised more than $2M to support 1,200+ nonprofits.

Seattle, Wa, Us

• SOCIAL MEDIA ANALYTICS AND TEAM LEADERSHIP: Supervised a team of 4 data analysts, overseeing reports on the performance of 170 products—including 74+ social media properties and 17+ marketing blogs—for Microsoft's Cloud Social Media group. • BUSINESS PROCESS IMPROVEMENT: Initiated and championed process improvements that slashed report generation time from three weeks to two. • SOCIAL LISTENING AND BRANDWATCH: Drove social listening strategy and execution framework, monitoring consumer opinion via Brandwatch.• EFFICIENCY OPTIMIZATION: Improved intake forms, templated queries, dashboards, and other tools to help scale the team and prime the organization for continued growth.“Thank you for everything you’ve done for this team in the last year. You came into a team in shambles and put us in a position to succeed. You’ve been amazing to work with. Cheers and here’s hoping our paths cross again.” – Ben McCoy

Alexandria, Va, Us

• DIGITAL STRATEGY AND BRAND IDENTITY: Ideated & led 2 launches of a new national website and 1 major overhaul, convincing 25 of 32 local offices to switch over to the new platform. Coordinated with internal teams & vendors to launch websites onto a unified platform, reducing shared costs, enhancing knowledge-sharing, and improving brand consistency. • MARKETING MANAGEMENT, DEVELOPMENT OF STRATEGY, AND MEMBERSHIP DEVELOPMENT: Developed a comprehensive marketing strategy, which included identifying key performance indicators (KPIs), conducting journey mapping, integrating SEO & email deliverability best practices, creating a reactivation & welcome series, and producing monthly stewardship emails. • EXTERNAL RESOURCE MANAGEMENT & JOURNEY MAPPING: Advocated for the importance of content marketing within the department. Managed an external firm that created 6 personas/journey maps based on research on consumer needs, experiences, and behaviors.• BRANDING, DONOR DEVELOPMENT, AND FUNDRAISING: Partnered with the Fundraising Department on the creation & management of a digital strategic direction that strengthened the online brand, grew the donor database, increased collaboration, & raised funds. • FACEBOOK ADS AND DONOR PROSPECTING: Leveraged Facebook ads to add 33,000 new names to the fundraising database within 2 years. • DIGITAL MARKETING INNOVATIONS AND SOCIAL MEDIA MARKETING: Crafted the national office’s social media strategy, driving growth across all social media platforms. This included growing LinkedIn followers from 0 to 17,000+ & Facebook followers from 0 to 61,000+. "I’m going to miss you in a special way, as your newest, and huge, admirer! I was immediately pumped and grateful when after our 1:1, I sensed the digital Comms and Marketing processes, programs, and partnerships you set up and nurtured over the years. Kudos for what you have built here for VOA’s mission as you transition to, I bet, another excellent adventure!” - Best, Tish Mokrzycki

Alexandria, Va, Us

• WEB PROGRAM MANAGEMENT: Managed and maintained a web program encompassing 26 websites and two microsites, ensuring platform consistency and ongoing optimization.• SOCIAL MEDIA STRATEGY AND GROWTH: Developed and executed the national office’s social media strategy, acting as a content creator and storyteller. Grew Facebook followers from 0 to 61,000+ in 8.5 years, LinkedIn followers from 0 to 17,000+ in 5.5 years, and Instagram followers to 2,000+ in two years.• DATABASE GROWTH AND EMAIL OPT-IN STRATEGY: Boosted the email database by over 33,000 names within two years through the creation of compelling Facebook ads, encouraging website visitors to opt-in to the company’s mailing list.

Alexandria, Va, Us

• WEBSITE IMPLEMENTATION AND SUPPORT: Led the implementation of new websites for local offices, providing ongoing training, enhancement, and design support as needed.• NATIONAL BRAND CONSISTENCY: Worked with local housing properties to ensure their listing on both the national and local websites, solidifying Volunteers of America as one unified brand.• BUDGET MANAGEMENT: Managed a $500,000 annual budget, one of the department’s largest, ensuring resources were aligned with strategic objectives.• SOCIAL MEDIA STRATEGY: Developed and executed social media outreach strategies for high-profile National Press Club events, featuring key political figures such as Newt Gingrich and Tom Daschle.• ENGAGEMENT AND GROWTH: Grew the national house file by 2,000+ names in less than a year through the inclusion of the first-ever eNews sign-up on the national website."I really appreciated the support you provided to me when we were first setting up our new website platform. I think it was Maya Angelou that said (although probably better than this) that people don’t remember what you do, they remember how you made them feel and I find that to be true here. You always made me feel welcome, comfortable and I appreciated your support. So, thank you.” - Cheers, Sara Pugh“It has been a real pleasure working with you the last couple years. You have helped me immensely and I could not be where I am today if it weren’t for your help. You have been a lifesaver for me and I am sure you will do amazing things on your next adventure.” - Sincerely, Jasan Winship Sr

Alexandria, Va, Us

• VENDOR MANAGEMENT AND WEBSITE LAUNCH: Led the vendor selection and implementation of a new national website and platform for local offices, engaging 25 out of 31 offices through webinars and coaching.• STRATEGIC WEB ADOPTION: Drove the successful adoption of the new web vision across local offices, a milestone the organization had aimed for over several years.

B.A., Political Science

Successfully Transitioning To Google Analytics 4

Launch A Successful Ad Grants Campaign

Education record

The Art Of Being Found: Seo For (Non-Techie) Marketers

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Powerpoint 2016 - 2019—Master Powerpoint Presentations

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