Elizabeth Malina Email & Phone Number

Beit Shemesh, Jerusalem, Israel

Petah Tikva Area, Israel

• Defining partners engagement process;• Creating and managing a selling system;• Optimizing the stages of company’s sales process by improving sales efficiency and effectiveness;• Defining pricing policy and implementing best practices;• Managing a team of sales operations and inside sales managers.

Herzliya Area, Israel

• Establishing Sales Department from scratch; • Defining target market tiers (strategic, tactical and ROW markets);• Allocating business partners and strategic customers;• Sales channels management (B2B / B2G / B2B2G); • Managing EMEA & APAC territories achieving sales targets and expanding customer base, incl. contracts negotiation and execution;• Competitors comparison.

Airport City, Ben Gurion Airport Israel

Unitronics Ltd., Products Department Automation Industry, PLC (Programmable Logical Controllers) & complimentary products. Public company traded on Tel Aviv stock exchange. Partly owned by private equity firm FIMI. Recruited to lead European (mostly Central and East Europe), Russia and CIS countries sales region and manage ~€6 million, 20-countries territory. Grow market share by increasing product-line sales to distributors and strategic end customers.Experienced selling software features as part of the PLCs (Programmable Logical Controllers), that are industrial digital computers that has been ruggedized and adapted for the control of manufacturing processes, such as assembly lines, robotic devices, or any activity that requires high reliability, ease of programming, and process fault diagnosis. UniLogic® SW is All-in-One SW for hardware and communication configuration, Ladder and HMI applications dedicated for web and mobile using drag-and-drop components and model-driven logic. It is a Built-in, context-sensitive editors enabling to write Ladder or C functions, create HMI screens and interactive web pages, track data, and implement a broad range of industrial communication protocols.Involved in customers’ requests including technical configurations and Software & Hardware R&D requests management.Selling PLCs requires a very sophisticated tech understanding and knowledge in order to match the right product with its specific hardware, communication configuration, Ladder and HMI applications to the customer’s needs.

Strategy & Business Development Department, Global HQ.• Locating, developing and defining business relationships;• Supporting existing business partners globally; • Supporting M&A and JV due diligence processes, etc.

Master'S Degree, Diplomacy

Master Of Business Administration (Mba), Marketing

Bachelor'S Degree, Political Science And Government