Elizabeth Mele Hoffman, Mba Email and Phone Number
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I am a global leader in the consumer goods/retail industry with 12+ years of experience in brand management. As Director of Product, Sales, and Marketing at Mele Jewelry Box Corp., I lead important strategic initiatives to drive customer growth. I understand the needs of senior leadership and customers, introducing products and utilizing marketing tactics that solve these needs and align with brand vision and values.What I do:- Own product lifecycle for 250 sku assortment from launch to execution to postmortem- Identify product + brand opportunities by analyzing the business, product trends, and competition- Develop relevant product storytelling that supports key launches and product priorities- Present, influence, manage, and partner with both external partners (global factories, creative agencies, license, retailers) and internal stakeholders (market leaders, cross-functional teams, senior leadership)Who I am:- MBA with 12+ years experience in brand management in the consumer goods/retail industry- High-energy individual, with a strong desire to make an impact on the business and team at large- Resourceful, self-starter, proactive with strong project management, planning, and prioritization skills- Strong analytical skills; converting analysis into insights, sustainable strategies, and actionable plans- Multi-tasker that thrives in a fast-paced environment
Gunther Mele
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Director Of Product Development, Sales, Marketing - Mele Jewelry Box Corp.Gunther Mele Mar 2021 - PresentBrantford, Ontario, CaLead global product strategy process from initial inception to delivery of final product for home accent/jewelry storage area. Develop and oversee sourcing strategy to minimize costs + improve quality & service. • Create and execute company-wide product strategy- Revamping Mattel/Barbie license – on target to generate $120K- Spearheading Target Corporate custom product assortment – in stores Spring 2022- Managed 75 product ideations since March 1st - assess sourcing capabilities and efficiencies- Identified new factory to produce 13 on-trend products - arriving holiday 2021; on target to achieve $550k+ in revenue• Partner with overseas liaisons and 10 main factories located in China responsible for generating $4M+• Developed 8 forward thinking musical mechanisms to incorporate LGBTQ community, support women inclusivity, and diversify outreach• Continually improve relationships and strategies with top revenue producing retail accounts to achieve company-wide product revenue goals. On target to achieve 30%+ of total sales for 2021
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Vice President Marketing And Product DevelopmentMele & Co. Jan 2019 - Mar 2021Buffalo, Ny, Us• Conducted search for new vendors, reviewed opportunities in China, India, Pakistan, Vietnam, Cambodia; met with Vietnam consulate; sourced two new vendors for vegan leather products, producing 28% of total assortment• Designed 7-style vintage-inspired product assortment, generating over $70k in sales and 38% of sales for top customers. Identified optimal product and material for business needs• Hired, trained, supervised, and motivated sales team, including Northwest rep group. Implemented new tracking mechanism, opening 3 new sales accounts and generating over $100k in new business and increasing revenue of top account by 43%• Administered company’s main sales outreach event, International Atlanta Gift & Home Show. New showroom increased show sales by 10%. 2019 Winter US store sales increased by 65%• Spearhead, plan, and manage the company’s main marketing collateral, the annual Mele & Co. catalog. Direct photo shoots; designer and photographer to enhance the main selling tool to maximize sales.• Brand spokesperson through leadership, blogging, social media, and speaking engagements -
Vice President Sales And MarketingMele & Co. Jul 2017 - Apr 2020Buffalo, Ny, UsSelf-starter, determined VP Sales and Marketing. Opened and operated New York City based sales and marketing office. Led the creation of Women in Leadership Program at WeWork office. Researched and implemented new product opportunities. Established new strategy for main sales event.• Hired, trained, supervised, and motivated sales team, including Northwest rep group. Implemented new tracking mechanism, opening three new sales accounts.• Designed 7-style vintage-inspired product assortment in 2018.• Administered company’s largest sales outreach event, bi-annual International Atlanta Gift & Home Show. Opened, designed and managed new showroom, outlining promotions, optimally merchandising assortment, contacting major accounts, and designing emails to increase customer attendance.
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Marketing ManagerMele & Co. Oct 2013 - Jan 2019Buffalo, Ny, UsTactical Marketing Manager focused on e-commerce and product strategy. Directed Mele & Co. B2C website (melecompany.com): display, social media (Facebook, LinkedIn, Instagram, Pinterest, Google+, Twitter, YouTube), email, blog, and SEO. Designed updated packaging and products. Participated in companywide meetings conducting analyses and social media platform trainings.• Designed new product, which generated over $13k in sales and sold out in its first month and led to an additional $140k in sales for top customer.• Partnered with main customer to increase sales by 830% by doubling product assortment and developing custom orders. Additionally, worked with main e-commerce account to increase sales by 158%.• Created and implemented email and social media holiday program, increasing website sales by 25%, increasing orders by 22%, increasing social media visits by 220%, and Facebook engagements by 553%• Merchandised and connected with wholesale accounts at bi-annual tradeshow, increasing sales by 22%.
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Marketing ManagerWhereoware May 2012 - Sep 2013Mclean, Va, UsSilverpop Certified and MECLabs trained Marketing Manager with experience using Photoshop, HTML, Litmus, Dreamweaver, database segmentation, leadership skills, and analytical frameworks. Project leader driving strategic direction and implementation of email marketing and website initiatives to exceed client sales and marketing goals.• Developed and initiated new strategy for clients, coordinating activities and communication amongst client, marketing and web development departments. Generated $550,000 in revenue over a 6 month period for client (79% increase compared to last year).• Gathered data to prepare analytics reports and provide actionable recommendations for clients on email, sales, and marketing strategy. Conducted A/B testing for subject lines and email designs to increase revenue. Client's revenue from email increased 37% and visits from email increased 42%.• Conceived, managed and executed online sales strategy combining website and email to identify and target high quality lead prospects for major Gift and Home client. Leads program generated an additional 2,093 website visits during its first 3 months of automation (58% increase compared to last year). -
Graduate Teaching AssistantGeorge Mason University May 2011 - Jun 2012Fairfax, Virginia , UsProctor and manage administrative activities for business legal studies department at George Mason's School of Management. Conduct yearly student assurance of learning analysis. -
Marketing & Digital Commerce InternTumi Jun 2011 - Aug 2011Edison, New Jersey, Us• Conducted cross-channel competitive marketing analysis of Mens and Womens- Travel, Business and Everyday markets to determine recommendations for brand.• Managed execution of weekly email blasts to consumers in UK, DE, and US markets; analyzing overall business and click-through rates as well as purchase correlations.• Collaborated with PR department to create/enhance Foursquare account. Assisted in making recommendations for Facebook, YouTube, Twitter, and Flicker to increase brand awareness. -
Marketing & Sales CoordinatorDooney & Bourke 2007 - 2010UsMethodical, process-improving Marketing Coordinator responsible for the synchronization of corporate departments and factories in China, Mexico, Italy, Connecticut.• Analyzed sales for top account, Macys. Assisted in reorders and directed corporate merchandising team, increasing profit margins and obtaining target sales goals.• Created and implemented new corporate wholesale sample program. Connected with factories to ensure samples were shipped timely and cost effectively. Increased efficiency and advertising opportunities. • Provided support to Vice President of Planning on production timelines for urgent overseas deliveries. Minimized levels of in-store mark-downs and company shipping costs.
Elizabeth Mele Hoffman, Mba Skills
Elizabeth Mele Hoffman, Mba Education Details
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George Mason University – Costello College Of BusinessMarketing & International Business -
Universidad De SevillaSpanish
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Gordon CollegeSpanish
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Ridgefield High School
Frequently Asked Questions about Elizabeth Mele Hoffman, Mba
What company does Elizabeth Mele Hoffman, Mba work for?
Elizabeth Mele Hoffman, Mba works for Gunther Mele
What is Elizabeth Mele Hoffman, Mba's role at the current company?
Elizabeth Mele Hoffman, Mba's current role is Product, Marketing, Sales | Brand Strategy | Buyer | Sourcing | Product Development | Entrepreneurial.
What is Elizabeth Mele Hoffman, Mba's email address?
Elizabeth Mele Hoffman, Mba's email address is el****@****ail.com
What is Elizabeth Mele Hoffman, Mba's direct phone number?
Elizabeth Mele Hoffman, Mba's direct phone number is +120378*****
What schools did Elizabeth Mele Hoffman, Mba attend?
Elizabeth Mele Hoffman, Mba attended George Mason University – Costello College Of Business, Universidad De Sevilla, Gordon College, Ridgefield High School.
What skills is Elizabeth Mele Hoffman, Mba known for?
Elizabeth Mele Hoffman, Mba has skills like Microsoft Office Suite, Powerpoint, As400, Sap, Oracle, Kwi, Qualtrics, Spss, Blackboard, Relationship Building, Competitive Analysis, Product Strategy.
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