Elizabeth Mele Hoffman, Mba Email & Phone Number

Brantford, Ontario, Ca

Lead global product strategy process from initial inception to delivery of final product for home accent/jewelry storage area. Develop and oversee sourcing strategy to minimize costs + improve quality & service. • Create and execute company-wide product strategy- Revamping Mattel/Barbie license – on target to generate $120K- Spearheading Target Corporate custom product assortment – in stores Spring 2022- Managed 75 product ideations since March 1st - assess sourcing capabilities and efficiencies- Identified new factory to produce 13 on-trend products - arriving holiday 2021; on target to achieve $550k+ in revenue• Partner with overseas liaisons and 10 main factories located in China responsible for generating $4M+• Developed 8 forward thinking musical mechanisms to incorporate LGBTQ community, support women inclusivity, and diversify outreach• Continually improve relationships and strategies with top revenue producing retail accounts to achieve company-wide product revenue goals. On target to achieve 30%+ of total sales for 2021

Buffalo, Ny, Us

• Conducted search for new vendors, reviewed opportunities in China, India, Pakistan, Vietnam, Cambodia; met with Vietnam consulate; sourced two new vendors for vegan leather products, producing 28% of total assortment• Designed 7-style vintage-inspired product assortment, generating over $70k in sales and 38% of sales for top customers. Identified optimal product and material for business needs• Hired, trained, supervised, and motivated sales team, including Northwest rep group. Implemented new tracking mechanism, opening 3 new sales accounts and generating over $100k in new business and increasing revenue of top account by 43%• Administered company’s main sales outreach event, International Atlanta Gift & Home Show. New showroom increased show sales by 10%. 2019 Winter US store sales increased by 65%• Spearhead, plan, and manage the company’s main marketing collateral, the annual Mele & Co. catalog. Direct photo shoots; designer and photographer to enhance the main selling tool to maximize sales.• Brand spokesperson through leadership, blogging, social media, and speaking engagements

Buffalo, Ny, Us

Self-starter, determined VP Sales and Marketing. Opened and operated New York City based sales and marketing office. Led the creation of Women in Leadership Program at WeWork office. Researched and implemented new product opportunities. Established new strategy for main sales event.• Hired, trained, supervised, and motivated sales team, including Northwest rep group. Implemented new tracking mechanism, opening three new sales accounts.• Designed 7-style vintage-inspired product assortment in 2018.• Administered company’s largest sales outreach event, bi-annual International Atlanta Gift & Home Show. Opened, designed and managed new showroom, outlining promotions, optimally merchandising assortment, contacting major accounts, and designing emails to increase customer attendance.

Buffalo, Ny, Us

Tactical Marketing Manager focused on e-commerce and product strategy. Directed Mele & Co. B2C website (melecompany.com): display, social media (Facebook, LinkedIn, Instagram, Pinterest, Google+, Twitter, YouTube), email, blog, and SEO. Designed updated packaging and products. Participated in companywide meetings conducting analyses and social media platform trainings.• Designed new product, which generated over $13k in sales and sold out in its first month and led to an additional $140k in sales for top customer.• Partnered with main customer to increase sales by 830% by doubling product assortment and developing custom orders. Additionally, worked with main e-commerce account to increase sales by 158%.• Created and implemented email and social media holiday program, increasing website sales by 25%, increasing orders by 22%, increasing social media visits by 220%, and Facebook engagements by 553%• Merchandised and connected with wholesale accounts at bi-annual tradeshow, increasing sales by 22%.

Mclean, Va, Us

Silverpop Certified and MECLabs trained Marketing Manager with experience using Photoshop, HTML, Litmus, Dreamweaver, database segmentation, leadership skills, and analytical frameworks. Project leader driving strategic direction and implementation of email marketing and website initiatives to exceed client sales and marketing goals.• Developed and initiated new strategy for clients, coordinating activities and communication amongst client, marketing and web development departments. Generated $550,000 in revenue over a 6 month period for client (79% increase compared to last year).• Gathered data to prepare analytics reports and provide actionable recommendations for clients on email, sales, and marketing strategy. Conducted A/B testing for subject lines and email designs to increase revenue. Client's revenue from email increased 37% and visits from email increased 42%.• Conceived, managed and executed online sales strategy combining website and email to identify and target high quality lead prospects for major Gift and Home client. Leads program generated an additional 2,093 website visits during its first 3 months of automation (58% increase compared to last year).

Fairfax, Virginia , Us

Proctor and manage administrative activities for business legal studies department at George Mason's School of Management. Conduct yearly student assurance of learning analysis.

Edison, New Jersey, Us

• Conducted cross-channel competitive marketing analysis of Mens and Womens- Travel, Business and Everyday markets to determine recommendations for brand.• Managed execution of weekly email blasts to consumers in UK, DE, and US markets; analyzing overall business and click-through rates as well as purchase correlations.• Collaborated with PR department to create/enhance Foursquare account. Assisted in making recommendations for Facebook, YouTube, Twitter, and Flicker to increase brand awareness.

Us

Methodical, process-improving Marketing Coordinator responsible for the synchronization of corporate departments and factories in China, Mexico, Italy, Connecticut.• Analyzed sales for top account, Macys. Assisted in reorders and directed corporate merchandising team, increasing profit margins and obtaining target sales goals.• Created and implemented new corporate wholesale sample program. Connected with factories to ensure samples were shipped timely and cost effectively. Increased efficiency and advertising opportunities. • Provided support to Vice President of Planning on production timelines for urgent overseas deliveries. Minimized levels of in-store mark-downs and company shipping costs.

Mba, Marketing & International Business

Spanish

Bachelor Of Arts, Spanish

Education record