Liz Mellem Email & Phone Number

Austin, TX, US

• LizMellem.com
• Clients include Axcient, Databricks, Intel, Convercent, Colorado State University-Global Campus, Beyond Campus Innovations, The Children's Diabetes Foundation, and Pepper's Senior Dog Sanctuary.
• Create thought-provoking, evergreen content that embraces product features and benefits, provides persona-specific takeaways, and establishes industry-specific thought leadership.
• Support marketing strategies with web copy and content assets, email marketing campaigns, advertisements, press releases, and sales collateral.
• Contribute to brand and product development with a clear USP focus, persona marketing, content management, and well-organized, data-based digital marketing strategies.

Greenwood Village, CO

• Analyzed data to influence strategy and develop personalized content to segmented audiences through the use of email metrics, web analytics, social reach, insights, and best practices.
• Researched, wrote, and edited engaging content for publication in print, on paid and organic digital platforms, and to enhance and update CSU-Global web content.
• Primary author and coordinator of the CSU-Global blog, “The Global Happenings”.
• Interviewed students, alumni, faculty, staff, and stakeholders to write content for use across multiple platforms.
• Managed multiple projects on tight deadlines while coordinating with Marketing and Communications leadership on strategy, goals, assignments, requirements, and schedules as needed.Major Contributions:
• Developed and implemented email analytics tool to be used by advertising and content teams, to track engagement statistics for the purpose of optimizing campaigns based on audience interaction and conversion rates.

Denver, CO

• Co-founder and facilitator of “The Social”; a non-traditional support group for people living with, or affected by Multiple Sclerosis (MS) which has expanded to 4 different areas in Colorado and Wyoming.
• Serve as a liaison between group participants and services available through the NMSS and their partners.

Denver, CO

• Created and implemented integrated email campaigns targeting specific audiences to create awareness, increase motivation to purchase, and convert into a customer. Tactics included: promoting internal products, finding.
• Collaborated with 3rd party partners to drive 26% incremental revenue over 10 months.
• Generated an additional $16k in revenue over 9 months by integrating content into the website.
• Increased conversion rate by 30% from 1.7% to 6.9% by targeting relevant audiences and optimizing copy.
• Boosted overall open rate by 53% from 4.5% to 28.4% in 5 months by testing and optimizing subject lines.
• Contributed to an overall 10% reduction in refunds by optimizing initial customer email sequences to include program-specific instruction and relevant content to help customers based on their purchases.

Denver, CO

• Wrote and edited sales pages, upsells, video scripts, email marketing campaigns, paid advertising and product descriptions in direct response marketing strategies.
• Awarded promotion to Email Marketing Manager, responsible for the 3rd highest revenue generator in the company, based upon excellent work performance and proven copywriting skills.

Denver, CO

• Wrote, researched, and promoted petitions encouraging social change through community collectivism.
• Provided readers with comprehensive coverage of the topic and tools necessary to have their voices heard.

Denver, CO

• Consulted with a variety of brick and mortar medical centers to increase sales by defining their unique selling proposition and incorporating that into social media, content, email marketing and website development.
• Wrote, created, and implemented a bi-weekly email newsletter to inform clients and prospects about the services available, our team of experts and upcoming community events where we could connect.
• Responsible for copy in print and digital marketing publications, correspondence with clients and vendors, and served as the primary representative for the company.

Thornton, CO

• Provided admission, discharge, one-on-one, and group counseling services to youth and adult clients struggling with drug and alcohol addiction, and mental illness in social detoxification and residential treatment.

New York, NY

• Managed a private cognitive behavioral practice specializing in youth and adult anxiety and affective disorders including OCD, ADHD, sexual dysfunction and associated symptoms.
• Edited, developed, and contributed to print and digital publications, articles and presentation materials.
• Performed administrative duties including patient billing and scheduling, payroll and accounting.

Masters Of Social Work, Social Work

Activities and Societies: Interned at the Members Assistance Program (MAP), a court mandated employee assistance program for unionized.

Bachelor Of Social Work, Social Work

Activities and Societies: Interned at Jackson County Family Count as a Juvenile Probation Officer for mandated teens and their families.