Elizabeth Merchut Email & Phone Number

Chicago, Illinois, United States

At View Marketing & Creative, we use proven strategies to build your brand, drive sales, and grow your business. We specialize in B2B tactical marketing and design services:• Strategic planning• Branding & graphic design• Website design & development• Search engine optimization (SEO)• Advertising• Content creation & communications

• Designed and executed a strategic marketing plan that increased the total reach of the brand by 6x and engagement by over 7x in less than a year.• Managed a small team of marketing employees and contract firms to successfully achieve department and company goals.• Established organic thought leadership content (posted 3-5 blogs per month) with a focus on search engine optimization (SEO) which increased organic keywords by over 5x and organic traffic by more than 15x.• Built an email marketing campaign of monthly newsletters.• Led the company's PR efforts resulting in 39 earned media placements.• Worked with a small advertising budget to build brand awareness.• Provided in-house media training and support for an average of 1-3 webinars and speaking opportunities per month for top leadership.• Initiated an in-house webinar series.• Won 3 awards (Built In Chicago's Best Places to Work Award, CoreNet Global REAL Award, and Connected Real Estate Award in 2021).• Built up enough content and traction to post 1-2x per day on social media (LinkedIn & Twitter).• Redesigned the company website with a more competitive look and feel and a focus on SEO.• Created a new brand guidelines document and supporting template materials for all company staff.• Ran a survey of over 1,000 employees and authored a whitepaper results report.• Produced a number of videos including a product demo and on-site client video.• Provided support and collateral for Sales & Implementation teams including case studies, handouts, guides, decks, and more.• Created KPIs for marketing reporting to stakeholders and board members.• Organized the company CRM database and built out tools for marketing and sales automation.• Worked closely with the Product team to align Product & Marketing strategies and tactics.

Lake Zurich, Il

Product Development Technologies (PDT) and Telefonix PDT were acquired by Astronics Corporation in December 2017.• Led marketing team to successfully launch new product platforms across digital channels, trade shows, and events alongside business development team that resulted in $10M+ new business (B2B) inquiries.• Coordinated monthly content marketing campaigns from creation through execution, resulting in the largest driver of organic web traffic.• Implemented new core messaging to support acquisition and merger activities of a new Astronics SBU. Supporting materials included web pages, videos, presentations, print and digital ad campaigns, trade show materials, product displays, and social media.• Established a centralized CRM system that merged account data from 3 databases. Created and maintained dashboards and delivered weekly opportunity updates to Project Management team for project planning and defined relevant success KPIs.• Designed new company presentation platform suited for all business segments, reducing the amount of time spent on single-use presentations by 50%.• Initiated new SEO link equity campaign, resulting in 18 keywords moving to Google page 1 in just 2 months.

Lake Zurich, Il

• Managed marketing team for 4 brands: PDT, Telefonix, Inc., Telefonix PDT, and PowerPost EVSE.• Coordinated large trade show efforts of $100K+ budget per show and produced booth graphics, presentation materials, printed books, giveaways, data sheets, product displays, and post-show trend reports.• Strategized, designed, and delivered creative and copy for print and digital advertisements.• Executed digital marketing campaigns, including social media and email marketing.

Lake Zurich, Il

• Designed and maintained 4 company websites (100+ pages each), bringing all website maintenance in-house and eliminating outside agency costs.• Implemented best SEO practices, resulting in substantial organic growth including 44% increase in overall organic traffic in one year and 652% increase in keywords ranking on Google pages 1-10 in two years.• Created trade show graphics, print and digital ads, PULSE newsletters, and marketing emails.• Updated company portfolio as-needed and provided materials to business development team.• Photographed products, processes, events, and employees.• Engaged on social media platforms including Facebook, Twitter, LinkedIn, Google+ and YouTube.

Lake Zurich, Il

• Created digital UI prototypes, including custom icons and ideation of layouts and functionality• Completed research analysis from on-site visits, surveys, videos, audio recordings, and photos• Organized trade show results and subject matter research into trend forecasting report

Bachelor Of Fine Arts (B.F.A.), Visual Communications

Activities and Societies: Student Ambassadors, Tau Lambda Sigma (Local Service Sorority)

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I attended this university as a part of my study abroad experience in Costa Rica. I completed five courses in partial fulfillment.

Education record