Elizabeth Moffat Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, Canada Area

As a member of the Foundation’s Management Team, led a five-person team to strategize, plan, and deliver all marketing and media relations content, establishing key messages, ensuring all collateral aligned with project briefs and was delivered on time and within budget. Responsible for brand awareness, acquisition, engagement, and digital KPIs, reporting on progress to the executive team.Led brand refresh exercise and corresponding strategic change initiative, working closely with… Show more As a member of the Foundation’s Management Team, led a five-person team to strategize, plan, and deliver all marketing and media relations content, establishing key messages, ensuring all collateral aligned with project briefs and was delivered on time and within budget. Responsible for brand awareness, acquisition, engagement, and digital KPIs, reporting on progress to the executive team.Led brand refresh exercise and corresponding strategic change initiative, working closely with agency partners, Board of Directors, and executive team to develop a comprehensive persona framework, brand book and key messaging guide, informed by market research and stakeholder engagement.Developed productive relationships with internal stakeholders, provincial partners, and multiple vendors, building strong multi-year partnerships, to create trust, consistency, and efficiencies. Oversaw media relations activities, including multiple pitches that received national coverage, building brand awareness, and growing campaigns.Ask me about the time we named a puppy! Show less

Vancouver, Canada Area

Established and oversaw the Foundation’s digital strategies, with a focus on innovative and data-informed campaign planning.Provided online strategy and content plans for multiple events and campaigns, using paid, organic, and earned content to educate, engage, and convert current and potential donors. Managed website updates and all social media channels, including launching one of the first non-profit WeChat accounts in Vancouver.Reported on and analyzed social and… Show more Established and oversaw the Foundation’s digital strategies, with a focus on innovative and data-informed campaign planning.Provided online strategy and content plans for multiple events and campaigns, using paid, organic, and earned content to educate, engage, and convert current and potential donors. Managed website updates and all social media channels, including launching one of the first non-profit WeChat accounts in Vancouver.Reported on and analyzed social and website metrics to measure campaign effectiveness and optimize campaigns. Overhauled SEO and SEM strategy, leading to a more than 10% growth in website traffic, improved conversions, and the launch of successful evergreen email acquisition campaigns.Managed video production, working with external vendors to create compelling video content for fundraising and donor engagement.Filmed and edited in-house video content and built a video library to provide all teams with easy access to pre-approved content and reduce the need for re-shoots. Show less

Vancouver, Canada Area

Content Creationo Leads online editorial calendar creation, balancing storytelling, appeals, event promotions, and content requests from multiple teamso Responsible for the creation and tracking of integrated online campaigns, reporting on key KPIs and looking for opportunities to optimize results.o Overhauled online newsletters, annual report, event websites, and email strategy.Online Fundraisingo Plans and executes online fundraising campaigns, including emails, custom… Show more Content Creationo Leads online editorial calendar creation, balancing storytelling, appeals, event promotions, and content requests from multiple teamso Responsible for the creation and tracking of integrated online campaigns, reporting on key KPIs and looking for opportunities to optimize results.o Overhauled online newsletters, annual report, event websites, and email strategy.Online Fundraisingo Plans and executes online fundraising campaigns, including emails, custom pages, and social ads, resulting in year-over-year increase in online revenue.o Developed a "Best Day Ever" integrated campaign with media, influencer, and mailed components.o Planned email acquisition, re-engagement, and welcome series campaigns.o Developed strategic plan for online promotion of two major fundraising campaigns, which received national attention.Social Media Managemento Manages social media communities. Includes balancing engaging and compelling content with contracted recognition needs.Website Managemento Responsible for project management of digital campaigns and website development, which includes working with external agencies and developers, ensuring a compelling, engaging web presence to represent Canuck Place care to families and donors. Show less

Burnaby, Bc

I previously concentrated on connecting with the campus community and local schools, as well as publishing player profiles, travel blogs, promotional items, and other press releases and website features as necessary. In 2013 I worked on the planning and promotion of the Great Northwest Showcase, where SFU hosts NCAA teams in a popular annual event.

New Westminster

I was responsible for all marketing at WCCMT, attracting both future students, and clients for the student-run massage clinic.Highlights included conducting research on competitors and our own student base to better plan future marketing and admissions initiatives.This includes outlining a comprehensive annual marketing budget and tracking successes, on a weekly and semesterly basis.I oversaw the design, production, and implementation of all creative and marketing content for… Show more I was responsible for all marketing at WCCMT, attracting both future students, and clients for the student-run massage clinic.Highlights included conducting research on competitors and our own student base to better plan future marketing and admissions initiatives.This includes outlining a comprehensive annual marketing budget and tracking successes, on a weekly and semesterly basis.I oversaw the design, production, and implementation of all creative and marketing content for the school, including OOH, print, radio, and digital ads.In addition to local responsibilities, I oversaw all web and social media initiatives for five WCCMT and CCMH campuses across Canada. Our New West Twitter account saw a 200% increase in overall engagement in the first two months of implementation. Show less

Burnaby

Previous: OLC Social Media Strategist & Project Coordinator; Volunteer CoordinatorI started with the OLC as a volunteer coordinator, responding to volunteer inquires, organizing meetings, and managing volunteers from the technology, writing and social media teams.Over three years my role evolved, and has included the review of archived content as we implemented a new site launch and the continual review and improvement of new site features.My most recent, and… Show more Previous: OLC Social Media Strategist & Project Coordinator; Volunteer CoordinatorI started with the OLC as a volunteer coordinator, responding to volunteer inquires, organizing meetings, and managing volunteers from the technology, writing and social media teams.Over three years my role evolved, and has included the review of archived content as we implemented a new site launch and the continual review and improvement of new site features.My most recent, and longest-held role included graphic design, creating custom banners, buttons and newsletters, as well as overall community maintenance and management. I took it upon myself to redesign our existing newsletters into a fully responsive and mobile-friendly version.In addition to reviewing, editing, and publishing the work of others I also researched and wrote frequent articles for the Online Learning Community.I managed the OLC Twitter account (@SFU_OLC), monitored growth, and strategized ways to better engage our audience and grow our following. This led to the successful launch of the Twitter Tuesdays initiative, a series of OLC Career Chats presented bi-weekly in a partnership with Career Services. Show less

Burnaby

I spent an eight month Co-op term with the FFH Marketing Communications department.I project managed targeted bill messages, bill inserts and other direct mail campaigns, as well as the production of Currents e-newsletter, which was sent to over 500,000 subscribers.As part of my term, I worked on creating FFH social media postings, coordinating content from several departments and stakeholders.I also assisted in planning the annual team Offsite. Duties included… Show more I spent an eight month Co-op term with the FFH Marketing Communications department.I project managed targeted bill messages, bill inserts and other direct mail campaigns, as well as the production of Currents e-newsletter, which was sent to over 500,000 subscribers.As part of my term, I worked on creating FFH social media postings, coordinating content from several departments and stakeholders.I also assisted in planning the annual team Offsite. Duties included contacting the entire team, located across four provinces, creating schedules and presentations, confirming guest speakers, and attending planning meetings. Show less

Vancouver, Canada Area

I attended daily team practice and media times to take pictures, and collect player quotes and daily team updates.. I would then write daily articles for the Canucks Report, ensuring constant accuracy and utilizing Photoshop to edit photos for online use.This was in addition to daily website maintenance and updates, utilizing HTML skills to build features and content boxes.I also conducted research on the team, the NHL, and players as necessary, which included the launch of… Show more I attended daily team practice and media times to take pictures, and collect player quotes and daily team updates.. I would then write daily articles for the Canucks Report, ensuring constant accuracy and utilizing Photoshop to edit photos for online use.This was in addition to daily website maintenance and updates, utilizing HTML skills to build features and content boxes.I also conducted research on the team, the NHL, and players as necessary, which included the launch of photo galleries to promote Ring of Honor Nights and the retirement of Markus Naslund.A full list of articles published can be found here: http://canucks.nhl.com/club/search.htm?q=elizabeth+moffat Show less

I was responsible for running weekly acting classes with young students, including group work,one-on-one lessons, warm-ups, working through lesson plans and directing small scenes on camera.In addition I handled phone calls and implemented an organizational system for call sheets, resumes, lesson plans and other office paperwork.

Ba, Communications, Publishing

Certificate, Annual Giving

Association of Healthcare Philanthropy and University of Wisconsin School of Business joint Annual giving program