Elizabeth Sloan work email
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Elizabeth Sloan personal email
A dynamic leader with increasingly senior roles within Apple, The Walt Disney Company, Yahoo!/LAUNCH, and Universal. Has a proven track record as a strategic problem solver who keenly utilizes data to drive ROI, specifically related to product consumption, brand/product strategy, and performance forecasting. Highly effective and innovative communicator known for building strong partnerships in cross-functional and matrixed organizations. Recognized as an inspirational leader with demonstrated success in leading high functioning teams (including Data Scientists and Analysts) while cultivating an inclusive, vibrant culture.Specific knowledge and oversight of the following areas:• Audience Data Analytics & Insights (created the Data Science team for WDT)• Marketing Analytics and Optimization• Crossplatform Measurement and Forecasting (includes digital and traditional sources)• Brand Management Research• Customer Relationship Management (CRM)• Deep knowledge of primary research methodologies, specifically related to customer segmentations, product testing, and UEX
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Head Of Global Research For Atv+Apple Aug 2022 - PresentCupertino, California, Us -
Senior Vice President, Consumer Insights And Analytics, Walt Disney TelevisonThe Walt Disney Company Mar 2018 - Mar 2021Burbank, Ca, UsLed the strategic planning of primary and secondary research for Walt Disney Television, specifically focused on the Studios: ABC Signature, Twentieth, Touchstone, and the ABC Television network. Responsibilities also included leading the Data Science team and CRM support across the expanded WDT portfolio which includes ABC, ABC News, Freeform, Disney Channel, FX Networks, and National Geographic Channels. Supervised over 70+ employees from primary research, measurement, data science, CRM, forecasting, ad sales, and digital product.- Strategic advisor to all business functions including Programming, Development, Domestic and International Sales, News, Digital Media, PR, Legal, Distribution and Finance.- Created Walt Disney Television’s Data Science team, linking internal streaming data (Hulu) and external third party sources in support of content creation, optimization and marketing analysis. - Significantly boosted audience consumption of our content by developing and implementing content strategy insights. - Executed an audience segmentation strategy defining targets for traditional and streaming platforms that drove improved viewer consumption on multiple platforms.- Oversaw the TV groups management of the "TWDC Franchise Futures" tracking and analysis, leading to recommendations of content acquisitions and reboots.- Partnered with the head of Investor Relations in preparation for Disney’s Investor Day, gathering worldwide data illustrating the substantial value of existing and newly-acquired assets. -
Senior Vice President, Consumer Insights, Disney-Abc Television GroupThe Walt Disney Company Mar 2015 - Mar 2018Burbank, Ca, UsStrategic advisor to all business functions including Programming, Development, Domestic and International Sales, News, Digital Media, PR, Legal, Distribution and Finance. Had oversight of all primary and secondary research for the DATG adult-targeted brands (ABC Entertainment, ABC News, Freeform) and cross functional research teams that spanned the entire portfolio, including Ad Sales Research, Digital Forecasting and Research Operations.- Established a Cultural Trends team to inform content planning and advise on content authenticity.- Spearheaded initial research on a direct-to-consumer offering for the television division.- One of 20 Walt Disney executives selected for the highest-level leadership development program, Disney Executive Education Program (DEEP, 2017).
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Vice President, Consumer Insights, Brand And Research, Abc TelevisionThe Walt Disney Company Mar 2008 - Mar 2015Burbank, Ca, UsOversaw all measurement and primary research for the Daytime, Late Night, and News divisions, as well as primary research for the Entertainment group.- Led primary research efforts and data analytics for content testing, including external focus groups, surveys, internal executive engagement, and online support for more than 300 pilots and series.- Shepherded the research that defined the brand strategy, naming, and programming focus for ABC’s joint venture with Univision, “Fusion,” aimed at multicultural millennials.- Implemented target audience strategies for each of the news programs, guiding Good Morning America and World News Tonight into time period leadership positions that they continue to hold today.- Identified the deterioration of the SOAPnet channel’s value proposition and led the research that supported the company’s decision to replace it with Disney Jr.- Received top individual performance rating, “Leading the Way” for 2013, 2014, 2015, and 2016.- Selected to participate in the company’s Executive EDGE leadership development program for top performers in 2013.
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Executive Director, Research, Abc Television And SoapnetThe Walt Disney Company Mar 2005 - Sep 2008Burbank, Ca, UsPromoted to the head of research for ABC's Daytime division and SOAPnet channel, overseeing both primary research and measurement.
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Director, Research, Abc TelevisionThe Walt Disney Company Sep 2001 - Mar 2005Burbank, Ca, UsOversaw all primary research projects for ABC’s Daytime division.- Conducted program focus groups, quarterly tracking studies, promotional and concept testing for ABC’s daytime dramas, talk shows and competitive programming.
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Director Of Partnership Marketing And ResearchLaunch/Yahoo! Music Jan 2000 - Aug 2001Sunnyvale, Ca, UsCreated the Marketing Research department, overseeing all research efforts which included digital reporting/forecasting, third-party vendor management, and primary research.- Developed and executed the research plan for product development related to the overall sales process, customer acquisition, and corporate alliances. - Established an in-house lab for usability testing and focus groups. -
Manager, ResearchUniversal Television Apr 1997 - Jun 1999Universal City, Ca, Us
Elizabeth Sloan Skills
Elizabeth Sloan Education Details
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Ucla Anderson School Of ManagementMba -
University Of Massachusetts LowellGeneral
Frequently Asked Questions about Elizabeth Sloan
What company does Elizabeth Sloan work for?
Elizabeth Sloan works for Apple
What is Elizabeth Sloan's role at the current company?
Elizabeth Sloan's current role is Global Consumer Insight Executive, Apple TV+.
What is Elizabeth Sloan's email address?
Elizabeth Sloan's email address is el****@****ess.com
What schools did Elizabeth Sloan attend?
Elizabeth Sloan attended Ucla Anderson School Of Management, University Of Massachusetts Lowell.
What skills is Elizabeth Sloan known for?
Elizabeth Sloan has skills like Digital Media, Strategic Partnerships, Research, Entertainment, New Media, Digital Strategy, Customer Insight, Market Research, Television, Strategy.
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