Specializing in the design and execution of high-impact, customer-facing events and experiences across business units—from intimate leadership councils to large-scale educational summits including signature events like Meeting of the Minds and Pro Summit. Manages every facet of event logistics, including strategy, venue coordination, production, agenda planning, and content development, with a strong emphasis on leveraging event technology to elevate attendee experience. Enhancement of the registration management process, promotional event websites, communication, and onsite mobile apps. Integration of attendee with their existing client profile to deliver personalized experiences, drive engagement insights, and improve ROI analysis.

Event support for the Eater Food Truck Road Trip. Responsibilities include cross-collaboration across internal and client stakeholders, vendor management, experiential strategy, and project management.

Built world-class Events Department from ground up, beginning with primary focus on regional events and expanding to industry, field, partner, and internal event activities. Worked across Sales, Success, Pre-Sales, and executive team to create event experiences for all customers (internal and external). Established relationships with production vendors, event management systems, and exhibit companies via RFP processes. Managed hybrid team comprised of six FTEs, outsource operations, contractors, and interns, collectively producing 150 events annually.· Spearheaded creation of first company-hosted summit from inception to execution, resulting in 550 clients and prospects joining in Nashville, Tennessee for unique citywide experience introducing company as industry leader of CXM.· Shaped internal events program to better communicate periodically throughout organization, including annual kick-off, midyear leadership meetings, QBR program, and President’s Club incentive trip.· Implemented infrastructure to scale all categories of event program beyond limits of Lean Event Team and field marketing organization.· Joined as senior manager; promoted to associate director and senior director as scope of events program developed.

Created programs in support of meetings, conferences, marketing initiatives, and incentive trips for field organization. Collaborated with various business units and senior-level executives to plan programs and manage outside vendors, third-party suppliers, and contractors. Developed, forecasted, and tracked multiple project budgets ranging from $50,000 to over $20,000,000. Planned creative elements in partnership with vendors, producers, and technical directors; designed communication strategies. Oversaw all event logistics, including travel, venue, manifests, and program content. Managed on-site event and travel staff.· Planned 20 events per year ranging from 50 to 3,200 people.· Established hype campaigns for internal programs, utilizing Chatter, Twitter, and custom apps to engage participants.· Developed custom programs in Eloqua and Cvent to manage invitations, registration, budgeting, and planning.

Managed elements for 20 corporate-wide mega shows, including contracts, strategy, sponsorships, show mailings, and logistics coordination with exhibit vendors. Contracted and managed rooming list and registration for national shows across all business units. Tracked and reported program costs; analyzed ROI and maintained event budgets across all programs. Analyzed metrics for B2B events, such as lead activity, conference attendance, and satisfaction.· Developed “Trade show in a Box” system, leveraging online inventory management to enable field sales team to manage pop-up trade shows throughout North America.· Drove improvements across all business expo offerings at annual user summit, resulting in over $260,000 in conference revenue annually.· Launched and managed social media initiative increasing company’s “Klout” score, indicating higher social media influence, by three points over one-week program.

Drove creation and management of all meetings and events for brand, including trade shows, customer training, incentive and sales meetings, and marketing. Planned over 100 regional and national meetings for sales organizations. Oversaw all logistics, contracts, vendor relationships, promotion, program content, budgets, and lead management. Impacted event operations across entire Active Cosmetics Division and beyond SkinCeuticals brand.· Managed divisional sales meeting and L’Oréal Village Exhibit at American Academy of Dermatology.· Developed and organized annual incentive “Team One” program for high-performing sales associates.· Administered over $1,500,000 in trade show and event activity annually.· Promoted from assistant manager position based on exemplary performance.

Coordinated trainings, advisory board, incentive, and sales meetings, including all travel logistics and vendor management, for 30 events per year. Served on site to oversee logistics and reconcile financials based on established budgets. Created database to streamline transportation and housing logistics for national and local meetings. Planned 40 events in 2007, ranging from ten to 1,100 people. Achieved annual cost savings of up to $75,000 for sales training program.

Served as first point of contact for sales team and speakers for pharmaceutical speakers program. Coordinated venue, AV requirements, invitations, speaker confirmation, and travel. Documented all aspects of program coordination. Ensured program adherence to FDA and other business requirements. Coordinated logistical details for 60 Pfizer promotional speaker programs.

Managed bureau of over 700 speakers throughout country for McNeil promotional programs. Organized program itineraries and managed all logistics for speakers. Provided key input to establish SOPs for company before launch date. Promoted from program coordinator after only six weeks.