A part of AB inBev’s growth group, at BEES, our ambition is – and always will be – to put customers at the heart of everything we do. Making their lives easier and their businesses more profitable. Through our B2B e-commerce and SaaS platform, we bring the power of digital to small and medium-sized retailers and the companies that service them, unlocking new growth opportunities for all.I am responsible for the commercial side of our entire online journey of our customers - from how they engage with our application to discover new products, to check out and cart, and how they receive information about their order and delivery. Within this remit, I am focused on CRM technology and customer engagement (for ABI brands and partner brands), and building and implementing an advertising experience into the e-commerce marketplace so our partners are successful using BEEs to digitally transform their route to market and can launch and distribute their products to our millions of retail customers.

Ad Tech and Enterprise Tech Business Executive Driving Revenue Growth - I lead 200 employees across 15 markets and am responsible for the business side of Amazon Ad Server, formerly known as Sizmek – an ad server specializing in creative, measurement, and DCO (Dynamic Creative Optimization).As a member of the Creative Technology executive leadership team, I played a pivotal role in reversing declining revenue post-acquisition. This involved hiring teams with a relentless focus on up-selling and cross-selling, expanding sales channels, providing solution-based customer service to boost ad spend, and aligning our operations closely with Amazon Marketing Cloud and Amazon DSP service teams to provide a friction-free ad tech experience with Amazon Ads.In addition to driving revenue, I've also led the charge in operations transformation, adopting a metrics-based service approach, enabling us to capture customer satisfaction, plan our capacity efficiently, and streamline our operations. My diverse team covers a broad spectrum of functions, including Customer Success, Technical Business Development, Account Management, Customer Analytics, Creative Solutions, Creative Development, Technical Support, Ad Server Solutions Consulting, Program Management, Operational Training, Trafficking, Quality Assurance, Publisher Care, and Reseller Partnership Services.

Ad Tech Leader: Guiding Enterprise Tech Stabilization Post-Acquisition - Led Amazon Ad Server (Sizmek) and stabilized the Operations team (175 people) after Amazon's strategic acquisition in June 2019. My team led the charge to migrate customers from an old technology stack to a new one, focusing on a successful change management process.In this transformative phase, I reorganized the team with the goal to create the best customer experience that resonates across all Amazon Ads Ad Tech offerings - Amazon DSP, Amazon Marketing Cloud, and Amazon Publisher Services. We streamlined operations, cut excess, focused on results, and upskilled our teams and customers, while working across a highly matrixed wider organization on behalf of our customers.

Strategic Program Management Leader Driving Change Management - Sizmek was acquired by Amazon Ads. I was brought in to Sizmek to lead Global Program Management and Strategic technology transformation, specifically focused on upgrading clients to our new market leading global ad server - Sizmek Ad Suite.

Start-Up COO with a Focus on Operational Excellence and Strategic Leadership - Tibrio was a performance marketing company, focused on data generation using it's O&O properties (samples.com, getitfree.us, etc). As the COO, I spearheaded the company's operations across the US market. My role encompassed a range of critical responsibilities, including P&L management for our highly profitable business, driving operational excellence in product redemptions, overseeing commercial operations, conducting in-depth business metric analysis, shaping strategic direction, setting and evaluating goals, optimizing sales workflows, and providing steadfast leadership for our dedicated team based in New York and San Diego. I spearheaded a rebrand of the company to focus on a portfolio approach, allowing the company to launch a sample box product.

Ad Tech and Data Strategist: Driving Growth and Innovation - Launched business in the US market and owned the Americas P&L for this global digital data start-up. I oversaw all facets of operations, including sales, data acquisition, and DSP (Demand-Side Platform) partner management. I meticulously crafted and executed the strategy for the demand sales team, defining our Go-To-Market approach. I hired the team whose mission was to engage with major holding companies, independent entities, and brands with in-house programmatic capabilities. Simultaneously, I took charge of the data supply team, which strategically acquired data assets from publishers, data suppliers, and offline data companies. I set the mission, pricing, compensation structure, and sales operation and processes that enabled these teams to succeed.An integral part of my responsibilities also included nurturing partnerships with prominent DSPs, including The Trade Desk, Appnexus, DV360, Tubemogul, Mediamath, and more.Eyeota was acquired by Dunn& Bradstreet in 2021.

I led the team in the Americas and launched our rich audience data offering in the US. We sold direct to agencies and brands and partnered with DSPs, DMPs to make our audiences available, with a goal of making marketing more effective. Eyeota is a global leader in audience data with 3.5 billion unique profiles

Driving Programmatic Excellence: A Leader in Global Business Operations - I built and led the Business Operations practice from the ground up. I established efficient processes and implemented cutting-edge tools in the dynamic world of programmatic advertising. With a team based in three regional hubs, I managed a talented group of 12 product/program/implementation managers with access to and co-leadership of 15 engineers.One of my significant achievements was the implementation of the global "Xaxis Business Platform." This game-changing platform empowered over 45 Xaxis markets, managing a staggering $1 billion in media pipeline while ensuring seamless campaign operations and safeguarding vital client metadata. The platform seamlessly combined proprietary technology and Salesforce.com, featuring over 1000 licenses, spanning five business units, and serving 45+ markets. Its successful deployment in the US was transformative, revolutionizing the workflow for 200 employees and driving $350 million in booked business. I also led the transition of the largest region, EMEA, onto the platform, enabling full pipeline tracking.

Product Development Catalyst: Driving Programmatic Excellence - As a product partnership leader, I spearheaded strategic and tactical collaborations with major demand-side technology partners (The Trade Desk, Appnexus). My role involved representing the product needs of 45+ markets and hundreds of programmatic media operators within Xaxis with these partners. As part of my product development initiatives, I led integration efforts for external Demand Side Platforms (DSPs) by implementing API integrations with our internal Xaxis Data Management Platform (DMP), known as Turbine. These efforts encompassed improvements in cookie matching, streamlining delivery reporting, and addressing various needs for seamless operations.I also championed Product Performance through the initiation of a Global Business Intelligence practice. This practice is dedicated to measuring the success of product development and campaign operations, not only within my team but also in collaboration with other product leads. One of our key achievements was the delivery of a weekly pipeline report that significantly improved US margin by 12%. Additionally, we established performance benchmarking processes against our key partners, enabling us to set new standards of excellence.

As a Product Manager, I was responsible for creating and managing product roadmaps for internal systems and technology (DSP, DMP, CMS) to improve our ROI, operational efficiency, ensure we can efficiently execute programmatic campaigns, and create better results for our clients. I also worked with partners to integrate external technology that meets our needs.Researched, designed, tested, and launched complete overhaul of highly manual daily campaign reporting workflow in excel with an automated ETL and dashboarding system that sought to save 3.5 FTE. Implemented valuable e-signature solution with customized Salesforce integration to eliminate the manual process of signing over 4,500 IOs and saving over 200 hours per month.

(formerly Sterling Publishing) As a part of my role within Sterling, I served as General Manager for this unique community of photography professionals. Focus was on blogger recruitment and retention, marketing the property through physical and digital events and partnerships, building the online sales strategy, and driving the editorial and content vision. The website saw over 500,000 visitors a month, had 2 employees and 40 contributing writers. Grew traffic by 74% and reached over 3 million people.

Sterling Publishing is a subsidiary of Barnes & Noble. I was responsible for our digital product strategy and execution, which included the production of our first eBooks and mobile apps. Responsibilities included corporate and author strategic digital product development, app conception and product management, enhanced eBook production and distribution, production, maintenance and strategy of all digital products and properties, online partnership development and management, online marketing and social media advisement on a corporate and title level, and I served as the general digital guru.

Sterling Publishing was a subsidiary of Barnes and Noble. I handled author and corporate digital and social media marketing, website, and mobile app development. I also led corporate content marketing strategy. I oversaw social media assistants and department interns.

Clients include Google/YouTube and Fortunoff. Agency pitch work included spirits, hospitality, and fast food.

Client was Unilever haircare. Responsibilities included North American print and television strategy and production, digital marketing strategy and product development strategy with the client.

Team One is part of Saatchi & Saatchi. Client was Lexus. Worked on the National account doing print and television strategy and production, event marketing implementation, and agency integration across all channels.