Elizabeth Peck Email & Phone Number

Sewickley, Pa, Us

Pittsburgh, Pa, Us

Ensure your marketing investment yields impactful returns with an experienced, multidisciplinary marketing leader and performer. Leveraging ingenuity, intellect, and moxie, I propel top-line growth in startup and enterprise B2B tech:• Building GTM raceways to success, aligning teams to drive exponential growth• Creating compelling narratives, integrating messaging across multi-channel programs• Implementing marketing operational processes to foster speed and scaleContact me to differentiate your brand and achieve ambitious targets.

Pittsburgh, Pa, Us

Reporting to the CEO, defined the company’s brand and GTM approach from the ground up. Built an 11-person marketing team and infrastructure, leading as coach/player for demand generation, product marketing, content marketing, partner marketing, PR, analyst relations, and brand/creative, augmenting with agencies in support of campaigns and special projects. Instituted buyer-centric, account-based approach to marketing programs, content development, and sales enablement. Performed as chief storyteller and communication leader, representing the company to the global investor community by developing investor communication materials, messaging, and pitch decks. Highlighted achievements include the introduction of 10 new product/features, architecting new visual identity, brand positioning, and trademarked product naming conventions, creating highly effective teams and programs leading to increased marketing qualified leads by 430% and a sales accepted lead pipeline of $53mm, 7.3mm annual impressions driven by highly targeted paid digital programs, drove website visitors from 60k to 99k, obtained more than 6k LinkedIn followers, increased earned Gartner coverage by 500% (24 research notes and a market guide representative vendor), 42% increase in media coverage including elite publications, and developing a future of intelligent automation keynote delivered in front of a live audience featuring Hans Moravec, world-renowned roboticist, as well as ad campaign, earning 425k views.

Pittsburgh, Pa, Us

Reporting to the President/co-founder, defined strategies to retain and expand client base, as well as led market research, analysis, and positioning to productize custom software. Managed lead generation, events, creative, digital, content, and inside sales. Highlighted achievements include brand overhaul, redesigned website, operationalizing sales cycle, CRM and email marketing system implementation, increasing marketing qualified lead generation by 200%.

Pittsburgh, Pa, Us

Served in leadership capacity and provided consulting services to create brand strategies, content, and promotional programs to generate awareness and demand for a diverse base of clients including technology, SEO & internet consulting, educational services, healthcare, arts, hospitality, law firms, animal rescues, and professional athletes. Highlighted achievements include helping like-minded entrepreneurs land their largest contracts.

Herndon, Va, Us

Reporting to the CMO, responsible for driving results for global team of 51 marketing team members during a period of tripled revenue growth ($100mm to $300mm). Instituted operational processes for GTM efficiency and effectiveness, scaling across geographies and new markets. Oversaw $25mm marketing budget, including marketing vendor and agency contract and SLA management, reporting on ROI and business impact of marketing activities. Led efforts surrounding data management and data integrity. Conducted due diligence and integration of M&A targets. Collaborated with a variety of stakeholders within marketing and across other functions, such as sales ops, finance, and IT, to maintain alignment and enable data-driven decisions on critical business objectives. Highlighted achievements include ensuring successful execution of four annual revenue-generating user conferences (3,500 attendees, $4mm revenue), major corporate rebrand, global sales enablement platform launch, and due diligence and integration of two major M&A targets.

Herndon, Va, Us

Reporting to the VP of Marketing, managed all advertising, promotional, brand, PR activities, and product/feature launches. Guided, created, and delivered differentiated messaging and compelling content to communicate value to the market, refining programs to drive awareness and engagement. Crafted product storylines within the context of the brand to communicate value, contextualized for different buying scenarios. Developed content and programs to drive adoption and retention with existing customers. Highlighted achievements include developing industry-focused thought leadership webcasts that attracted 400 attendees, launch of first CRM solution for the government contractor market, attracting 150 CXOs from the Top 100 Government Contractors to in-person event, developed and implemented company’s first brand and editorial guideline standards for print, digital, and packaging.

Reporting to the VP of Marketing, brought an energetic and creative approach to all marketing programs in a fluid start-up tech environment; wrote and designed buyer and investor focused collateral and technical diagrams to support sales and business development outreach efforts; developed and maintained online web presence; managed media and advertising agencies; worked closely with development and product marketing to launch new solutions to market. Managed event logistics, including staffing, materials and giveaways. Highlighted achievements include implementation of web content management system, creation of style guide and brand manuals to streamline transition to new visual identity, development of competitive intelligence program.

Mclean, Va, Us

Reporting to the VP of Marketing, participated in global product strategy to determine the target market for the US; created company literature, tech solution diagrams, and promotional materials; managed advertisers, media and design agencies; managed all tradeshows from selection to execution. Managed event logistics, including staffing, materials development and giveaways, for 40 trade shows per year. Highlighted achievements include production of the company’s first product demo, implemented CRM database, led rebrand as well as translation of materials across international markets, defined and developed multi-tiered product launch deliverables.

Reporting to the President, created company literature and marketing communications; developed sales prospecting content; monitored customer accounts and relational databases, qualified sales leads. Communicated product information and developed sales kits for a national base of channel sales teams. Highlighted achievements include launch of company CRM system.

Reporting to the VP of Business Development, located and proposed potential business opportunities; completed all required documentation for new government contracts such as proposals and information requests following government SOP; updated knowledge base through competitive intelligence and analysis of publications and professional networking. Reviewed, edited and formatted company RFP responses. Highlighted achievements include implementation, promotion, and adoption of Total Quality Management Program, launch of company newsletter and competitor information bulletin.

Marketing

Associates, Liberal Arts