Liz Peña Email & Phone Number

Atlanta, Ga, Us

Provide production leadership for various events with Good Foot Productions, including Bonnaroo Music & Arts Festival, Dreamville Festival, House in The Park Atlanta, Atlanta Beer Festivals, Westside Stride, Fernbank Museum, and Dancing Stars of Atlanta (Alzheimer’s Association) - ensuring smooth operations and exceptional execution throughout.Served as Deco Lead at Music Midtown, overseeing the aesthetic direction and design elements to enhance the artists’ festival experience… Show more Provide production leadership for various events with Good Foot Productions, including Bonnaroo Music & Arts Festival, Dreamville Festival, House in The Park Atlanta, Atlanta Beer Festivals, Westside Stride, Fernbank Museum, and Dancing Stars of Atlanta (Alzheimer’s Association) - ensuring smooth operations and exceptional execution throughout.Served as Deco Lead at Music Midtown, overseeing the aesthetic direction and design elements to enhance the artists’ festival experience. Managed production for the CX5 series with Delta at Pure Melon, ensuring seamless execution and coordination of all aspects of the project. Show less

Atlanta, Georgia, United States

Orchestrate the creation and execution of Mystic District Marketplace's dynamic event experience. Responsibilities included curating a diverse lineup of 40+ vendors, arranging captivating live performances, managing venue logistics and external vendors, and securing lucrative sponsorships from brands such as Topo Chico, Drink Ghia, and Glad & Young Studio.Meticulously designed event layouts to optimize attendee engagement and flow. Coordinate a raffle initiative to support local mutual… Show more Orchestrate the creation and execution of Mystic District Marketplace's dynamic event experience. Responsibilities included curating a diverse lineup of 40+ vendors, arranging captivating live performances, managing venue logistics and external vendors, and securing lucrative sponsorships from brands such as Topo Chico, Drink Ghia, and Glad & Young Studio.Meticulously designed event layouts to optimize attendee engagement and flow. Coordinate a raffle initiative to support local mutual aid efforts, demonstrating a commitment to community impact.Lead a dedicated team of staff and volunteers, ensuring seamless execution of all aspects of the event. From handling marketing and public relations efforts to fostering year-over-year growth in attendance, consistently delivered exceptional results and elevated the event's profile within the community. Show less

Atlanta, Georgia, United States

Spearhead comprehensive media and communication strategies tailored to our art-centric engagements and real estate developments. Consistently achieved an average of five news stories per month and secured coverage in prominent local and national publications including Urbanize Atlanta, Rough Draft Atlanta, WABE, Atlanta Magazine, and Secret Atlanta.Play a pivotal role in orchestrating influencer events to mark the grand opening of Pigalle Theatre, leveraging strategic planning and… Show more Spearhead comprehensive media and communication strategies tailored to our art-centric engagements and real estate developments. Consistently achieved an average of five news stories per month and secured coverage in prominent local and national publications including Urbanize Atlanta, Rough Draft Atlanta, WABE, Atlanta Magazine, and Secret Atlanta.Play a pivotal role in orchestrating influencer events to mark the grand opening of Pigalle Theatre, leveraging strategic planning and execution to maximize visibility and impact. Curate compelling programming for public-facing art initiatives such as Millennial Pink and First Fridays, ensuring engaging and memorable experiences for our audience. Show less

Atlanta, Georgia, United States

Played a pivotal role in orchestrating and shaping engaging event experiences in collaboration with East Point Exchange. This involved curating a dynamic placemaking event series that seamlessly integrated vendors, entertainment, and family-friendly activities to create vibrant community gatherings.Curated local artist markets in partnership with Best End Brewing Co., showcasing over 75 vendors and live entertainment to captivate attendees.Successfully expanded our online… Show more Played a pivotal role in orchestrating and shaping engaging event experiences in collaboration with East Point Exchange. This involved curating a dynamic placemaking event series that seamlessly integrated vendors, entertainment, and family-friendly activities to create vibrant community gatherings.Curated local artist markets in partnership with Best End Brewing Co., showcasing over 75 vendors and live entertainment to captivate attendees.Successfully expanded our online presence by organically growing our social media following to over 8,000 followers. Furthermore, Managed all press and marketing efforts to ensure maximum exposure and engagement for each event. Show less

Atlanta, Georgia, United States

Played a pivotal role in supporting, managing, and developing national multicultural media relations campaigns. Collaborated closely with cross-functional teams, contributed to the development of strategic multicultural initiatives for esteemed clients including Publix, Ernst & Young, Koch Industries, and the Georgia Department of Health.Spearheaded the launch of a COVID-19 vaccine health equity campaign in partnership with our creative department, Ernst & Young, and the Georgia… Show more Played a pivotal role in supporting, managing, and developing national multicultural media relations campaigns. Collaborated closely with cross-functional teams, contributed to the development of strategic multicultural initiatives for esteemed clients including Publix, Ernst & Young, Koch Industries, and the Georgia Department of Health.Spearheaded the launch of a COVID-19 vaccine health equity campaign in partnership with our creative department, Ernst & Young, and the Georgia Department of Health. This comprehensive campaign included a compelling TV spot that aired during Super Bowl 2021, as well as strategic placements across radio, print, social media, and billboards, effectively reaching diverse audiences and promoting health equity.Showcased my writing skills by crafting a national radio spot for Publix, which aired during their 2021 MLK, Jr. Day campaign, further amplifying their message of community and inclusivity.Collaborated with Koch Industries to develop a local TV series highlighting Black-owned businesses in Wichita, KS, demonstrating our commitment to diversity and community engagement. Show less

Atlanta, Georgia, United States

Lead a diverse team of over 40 staff and contributors, fostering a collaborative environment and driving the publication's growth and impact within the music community.Responsibilities included content creation, including writing web, press kit, and social media copy. Oversaw the editorial process, editing and refining content for features, reviews, and news stories to ensure accuracy and quality. Covered a wide array of events and festivals, providing insightful coverage and amplifying… Show more Lead a diverse team of over 40 staff and contributors, fostering a collaborative environment and driving the publication's growth and impact within the music community.Responsibilities included content creation, including writing web, press kit, and social media copy. Oversaw the editorial process, editing and refining content for features, reviews, and news stories to ensure accuracy and quality. Covered a wide array of events and festivals, providing insightful coverage and amplifying the voices of artists and industry insiders.Spearheaded the publication's direction, curating engaging monthly Artist Spotlight events in collaboration with Creature Comforts and Smith's Olde Bar, fostering community engagement and showcasing emerging talent. Show less

Greater Atlanta Area

Orchestrated impactful strategies to elevate brand presence and drive sales growth. Spearheaded the coordination of in-store events aimed at networking with key members of the design community, fostering valuable relationships and expanding brand reach.Identified and partnered with key influencers in the communities surrounding our stores, resulting in successful social media campaigns that effectively amplified brand visibility and engagement. Achieved an extraordinary 2,000%… Show more Orchestrated impactful strategies to elevate brand presence and drive sales growth. Spearheaded the coordination of in-store events aimed at networking with key members of the design community, fostering valuable relationships and expanding brand reach.Identified and partnered with key influencers in the communities surrounding our stores, resulting in successful social media campaigns that effectively amplified brand visibility and engagement. Achieved an extraordinary 2,000% year-over-year increase in online revenue, demonstrating a keen understanding of market trends and consumer behavior.Implemented a highly successful marketing campaign that resulted in the most successful sale in the store's history, showcasing ability to drive tangible business results. Played a crucial role in creating branding consistency across all four store locations, ensuring cohesive messaging and visual identity across various channels including the website, social media, email marketing, and in-store promotional materials, thus enhancing brand recognition and customer experience. Show less

Greater Atlanta Area

Consistently secured an average of 12 news stories per month in reputable publications such as HuffPost, Univision, New York Times, Jewish Journal, and The North Star. Maintained strong relationships with journalists and editors while effectively running press conferences with coalition members to amplify our message and garner media coverage.Cultivated relationships with key members of the local media landscape, including Atlanta Journal-Constitution, WSB-TV, 11 Alive, Atlanta Jewish… Show more Consistently secured an average of 12 news stories per month in reputable publications such as HuffPost, Univision, New York Times, Jewish Journal, and The North Star. Maintained strong relationships with journalists and editors while effectively running press conferences with coalition members to amplify our message and garner media coverage.Cultivated relationships with key members of the local media landscape, including Atlanta Journal-Constitution, WSB-TV, 11 Alive, Atlanta Jewish Times, and CBS, facilitating ongoing coverage and partnerships.Developed and executed a plan that resulted in a 50% increase in our social media audience, engaging our community with compelling content and managing day-to-day messaging across platforms. Played a pivotal role in website management, regularly updating and writing copy for various pages and blogs to ensure alignment with organizational goals and messaging.Led the development and implementation of comprehensive marketing strategies and community partnerships to promote our annual concert fundraiser and advocate for statewide hate crime legislation, demonstrating a commitment to both organizational growth and social impact. Show less

Atlanta Metropolitan Area

Drove impactful marketing initiatives aimed at both B2B and B2C audiences, leveraging strategic partnerships with local animal shelters to raise awareness and support important causes. Spearhead the creation of engaging "How-To" video series, strategically designed to drive traffic to our social media channels and website, effectively increasing brand visibility and engagement.Oversaw a talented team of graphic designers and web developers, ensuring the cohesive execution of our visual… Show more Drove impactful marketing initiatives aimed at both B2B and B2C audiences, leveraging strategic partnerships with local animal shelters to raise awareness and support important causes. Spearhead the creation of engaging "How-To" video series, strategically designed to drive traffic to our social media channels and website, effectively increasing brand visibility and engagement.Oversaw a talented team of graphic designers and web developers, ensuring the cohesive execution of our visual identity and online presence. Responsible for crafting informative and engaging bi-monthly blog posts, as well as managing all aspects of our social media content strategy, driving engagement and fostering connections with our audience. Show less

Atlanta, Georgia, United States

News story writer for WABE.org, crafted compelling narratives that informed and engaged audiences. Cox Media Group, specialized in SEO-driven native content writing for multiple clients, delivering content that resonated with target audiences and boosted online visibility. J. Walter Thompson Atlanta, served as a social media and SEO copywriter for Marine Corps Recruiting, developing content that effectively communicated the Marine Corps' message and values. Social media copywriter for… Show more News story writer for WABE.org, crafted compelling narratives that informed and engaged audiences. Cox Media Group, specialized in SEO-driven native content writing for multiple clients, delivering content that resonated with target audiences and boosted online visibility. J. Walter Thompson Atlanta, served as a social media and SEO copywriter for Marine Corps Recruiting, developing content that effectively communicated the Marine Corps' message and values. Social media copywriter for Thought Horizon, crafted tweets for CEOs in the telecom, waste, and social media automation industries, helping to shape their online presence and brand voice.Provided SEO blog writing services for Sumo Media, Inc., producing content that enhanced their online presence and drove organic traffic to their website. Show less

Atlanta, Georgia

Ensure comprehensive industry knowledge by monitoring all media channels including social, traditional, and web content for both Cox Automotive and Brinker International Restaurants. Kept team informed of breaking news and industry updates, facilitating agile decision-making and strategic planning.Collaborated closely with both internal teams and clients, contributed to the development of annual business plans, overseeing the entire process from conceptualization to execution. Managed… Show more Ensure comprehensive industry knowledge by monitoring all media channels including social, traditional, and web content for both Cox Automotive and Brinker International Restaurants. Kept team informed of breaking news and industry updates, facilitating agile decision-making and strategic planning.Collaborated closely with both internal teams and clients, contributed to the development of annual business plans, overseeing the entire process from conceptualization to execution. Managed multiple projects, providing detailed weekly pacing reports and updating internal and external task lists. Liaised with finance and billing departments to ensure accurate end-of-month reporting for both internal and external stakeholders.Was responsible for documenting meeting notes, developing Quarterly Business Reviews (QBR), and communicating project timelines and deadlines to internal search and display teams. Served as the primary point of contact for native content vendors such as Outbrain and Taboola, maintained a master PSID document and addressing any reporting issues directly with clients. Show less

Greater Atlanta Area

Served as the primary liaison for clients, cultivating strong relationships and serving as their key point of contact. Consistently delivered creative marketing and advertising solutions across multimedia platforms, tailored to meet client objectives and Key Performance Indicators (KPIs) based on thorough market research.Played a pivotal role in transitioning clients from traditional marketing to content marketing and native advertising, collaborating closely with the content team to… Show more Served as the primary liaison for clients, cultivating strong relationships and serving as their key point of contact. Consistently delivered creative marketing and advertising solutions across multimedia platforms, tailored to meet client objectives and Key Performance Indicators (KPIs) based on thorough market research.Played a pivotal role in transitioning clients from traditional marketing to content marketing and native advertising, collaborating closely with the content team to develop cross-promotional strategies. Managing a portfolio of tier accounts totaling $3 million in revenue, successfully increased yearly incremental advertising revenue by up to $110k, particularly within the entertainment, sports, and high-end local retail sectors.Collaborated with internal teams including design, billing, and digital ad operations to streamline processes, drive sales, and ensure exceptional client service. Supported the marketing department in planning and executing quarterly magazine events for clients, further enhancing brand exposure and engagement. Show less

Greater Atlanta Area

Played a crucial role in supporting the digital sales team by providing valuable data insights and optimizing campaigns for maximum effectiveness. Generated sales leads, conducting comprehensive market and product research, and compiling detailed weekly and monthly reports to inform strategic decision-making. Facilitated the sales team's success by equipping them with the information and resources needed to drive sales and meet objectives.

Contributed to the management and growth of Twitter and Facebook accounts, implementing strategic initiatives to enhance brand visibility and engagement across social media platforms. Crafted press releases for product launches, ensuring effective communication of key messages to target audiences and media outlets.Contributed to the company blog and newsletter, creating compelling content to educate and engage our audience while aligning with company objectives and values.

Responsible for creating and maintaining marketing databases, ensuring accurate and up-to-date information to support targeted campaigns and initiatives. Played a pivotal role in raising awareness of the inaugural football season through strategic on-campus promotions, effectively engaging with students and faculty to generate excitement and attendance.Coordinated and managed collateral booths at sporting events, utilizing them as opportunities to showcase the brand and engage with fans… Show more Responsible for creating and maintaining marketing databases, ensuring accurate and up-to-date information to support targeted campaigns and initiatives. Played a pivotal role in raising awareness of the inaugural football season through strategic on-campus promotions, effectively engaging with students and faculty to generate excitement and attendance.Coordinated and managed collateral booths at sporting events, utilizing them as opportunities to showcase the brand and engage with fans in a meaningful way. Spearheaded efforts to grow the Facebook fan page, implementing strategies to increase followers and engagement, thereby expanding the brand's online presence and reach. Handled mascot duties, embodying the spirit and energy of the brand at various events and engagements. Show less

Ba Journalism, Concentration Public Relations, Minor Political Science

Activities and Societies: Georgia State University Public Relations Student Society of America, SOAR Student-Run Public Relations Firm.

Mass Communications

Activities and Societies: Clayton State University Cheerleading

Diploma