Liz Peña Email & Phone Number

Atlanta, GA, US

Provide production leadership for various events with Good Foot Productions, including Bonnaroo Music & Arts Festival, Dreamville Festival, House in The Park Atlanta, Atlanta Beer Festivals, Westside Stride, Fernbank Museum, and Dancing Stars of Atlanta (Alzheimer’s Association) - ensuring smooth operations and exceptional execution throughout.Served as.

Atlanta, Georgia, United States

Orchestrate the creation and execution of Mystic District Marketplace's dynamic event experience. Responsibilities included curating a diverse lineup of 40+ vendors, arranging captivating live performances, managing venue logistics and external vendors, and securing lucrative sponsorships from brands such as Topo Chico, Drink Ghia, and Glad & Young.

Atlanta, Georgia, United States

Spearhead comprehensive media and communication strategies tailored to our art-centric engagements and real estate developments. Consistently achieved an average of five news stories per month and secured coverage in prominent local and national publications including Urbanize Atlanta, Rough Draft Atlanta, WABE, Atlanta Magazine, and Secret Atlanta.Play a.

Atlanta, Georgia, United States

Played a pivotal role in orchestrating and shaping engaging event experiences in collaboration with East Point Exchange. This involved curating a dynamic placemaking event series that seamlessly integrated vendors, entertainment, and family-friendly activities to create vibrant community gatherings.Curated local artist markets in partnership with Best End.

Atlanta, Georgia, United States

Played a pivotal role in supporting, managing, and developing national multicultural media relations campaigns. Collaborated closely with cross-functional teams, contributed to the development of strategic multicultural initiatives for esteemed clients including Publix, Ernst & Young, Koch Industries, and the Georgia Department of Health.Spearheaded the.

Atlanta, Georgia, United States

Lead a diverse team of over 40 staff and contributors, fostering a collaborative environment and driving the publication's growth and impact within the music community.Responsibilities included content creation, including writing web, press kit, and social media copy. Oversaw the editorial process, editing and refining content for features, reviews, and.

Greater Atlanta Area

Orchestrated impactful strategies to elevate brand presence and drive sales growth. Spearheaded the coordination of in-store events aimed at networking with key members of the design community, fostering valuable relationships and expanding brand reach.Identified and partnered with key influencers in the communities surrounding our stores, resulting in.

Greater Atlanta Area

Consistently secured an average of 12 news stories per month in reputable publications such as HuffPost, Univision, New York Times, Jewish Journal, and The North Star. Maintained strong relationships with journalists and editors while effectively running press conferences with coalition members to amplify our message and garner media coverage.Cultivated.

Atlanta Metropolitan Area

Drove impactful marketing initiatives aimed at both B2B and B2C audiences, leveraging strategic partnerships with local animal shelters to raise awareness and support important causes. Spearhead the creation of engaging "How-To" video series, strategically designed to drive traffic to our social media channels and website, effectively increasing brand.

Atlanta, Georgia, United States

News story writer for WABE.org, crafted compelling narratives that informed and engaged audiences. Cox Media Group, specialized in SEO-driven native content writing for multiple clients, delivering content that resonated with target audiences and boosted online visibility. J. Walter Thompson Atlanta, served as a social media and SEO copywriter for Marine.

Atlanta, Georgia

Ensure comprehensive industry knowledge by monitoring all media channels including social, traditional, and web content for both Cox Automotive and Brinker International Restaurants. Kept team informed of breaking news and industry updates, facilitating agile decision-making and strategic planning.Collaborated closely with both internal teams and clients.

Greater Atlanta Area

Served as the primary liaison for clients, cultivating strong relationships and serving as their key point of contact. Consistently delivered creative marketing and advertising solutions across multimedia platforms, tailored to meet client objectives and Key Performance Indicators (KPIs) based on thorough market research.Played a pivotal role in.

Greater Atlanta Area

Played a crucial role in supporting the digital sales team by providing valuable data insights and optimizing campaigns for maximum effectiveness. Generated sales leads, conducting comprehensive market and product research, and compiling detailed weekly and monthly reports to inform strategic decision-making. Facilitated the sales team's success by.

Contributed to the management and growth of Twitter and Facebook accounts, implementing strategic initiatives to enhance brand visibility and engagement across social media platforms. Crafted press releases for product launches, ensuring effective communication of key messages to target audiences and media outlets.Contributed to the company blog and.

Responsible for creating and maintaining marketing databases, ensuring accurate and up-to-date information to support targeted campaigns and initiatives. Played a pivotal role in raising awareness of the inaugural football season through strategic on-campus promotions, effectively engaging with students and faculty to generate excitement and.

Ba Journalism, Concentration Public Relations, Minor Political Science

Activities and Societies: Georgia State University Public Relations Student Society of America, SOAR Student-Run Public Relations Firm.

Mass Communications

Activities and Societies: Clayton State University Cheerleading

Diploma