• Manage 3 team members & lead the run specialty digital marketing department

• Lead UQ's brand co-op program to plan, execute, and analyze digital campaigns funded by national footwear brands in partnership with local run specialty retailers• Manage multiple digital marketing contracts with run specialty retail clients • Faciliate monthly client meetings• Strategically plan, activate, and optimize monthly paid social campaigns using Facebook Ads Manager• Actively participate in UQ's DEI Task Force• Co-presented marketing workshops to more than 75 people at The Running Event (2021, 2022)

• Executed strategic marketing plan for 7 run specialty shops in Maryland• Promoted the Charm City Run brand story through social media, email and marketing campaigns• Managed the company’s Instagram (13.7K) and Facebook (23.7K), and oversaw store specific accounts• Used Zaius to design and schedule bi-weekly, segmented emails to list up to 81K subscribers• Created company’s first application challenge, resulted in 15% increase in application downloads• Fielded media requests and provided brand management direction• Led monthly meetings with managers to coordinate company-wide and store-specific events• Developed relationships with vendors to execute digital campaigns, promotions and sponsorships• Spearheaded a women’s specific wellness event benefiting House of Ruth Maryland• Designed and managed Charm City Run website using Squarespace

• Led motivating and strategic weekly workouts for groups of adults• Crafted 6-12 week training plans for target distance races of 5K to half marathon distance• Provided running education on topics including nutrition, hydration, strength training and injury prevention.

• Planned and taught weekly barre classes to small groups• Developed and marketed Barre for Runners program; first series was most attended clinic at studio

• Established and maintained the company's presence on new social media platform We Heart It• Wrote monthly blog posts related to healthy eating• Composed daily posts for sites including Reddit, Tumblr, Stumble Upon to promote Kitchology blog

• Built media lists using Vocus• Wrote media advisories, photo advisories and press releases for various clients• Collaborated with five other interns to create and present a six month strategic marketing plan for a hypothetical sports apparel client

• Coordinated the care package program including box construction, mailing and database organization.• Oversaw the family festival section of the nonprofit's annual 5K race.

• Re-screened consumer panelists over the phone.• Formulated panelist profiles for focus groups using Microsoft Excel.