Elizabeth Peper Email & Phone Number

San Juan, Puerto Rico

• Manage 3 team members & lead the run specialty digital marketing department

• Lead UQ's brand co-op program to plan, execute, and analyze digital campaigns funded by national footwear brands in partnership with local run specialty retailers
• Manage multiple digital marketing contracts with run specialty retail clients
• Faciliate monthly client meetings
• Strategically plan, activate, and optimize monthly paid social campaigns using Facebook Ads Manager
• Actively participate in UQ's DEI Task Force
• Co-presented marketing workshops to more than 75 people at The Running Event (2021, 2022)

Baltimore, Maryland Area

• Executed strategic marketing plan for 7 run specialty shops in Maryland
• Promoted the Charm City Run brand story through social media, email and marketing campaigns
• Managed the company’s Instagram (13.7K) and Facebook (23.7K), and oversaw store specific accounts
• Used Zaius to design and schedule bi-weekly, segmented emails to list up to 81K subscribers
• Created company’s first application challenge, resulted in 15% increase in application downloads
• Fielded media requests and provided brand management direction

Baltimore, Maryland Area

• Led motivating and strategic weekly workouts for groups of adults
• Crafted 6-12 week training plans for target distance races of 5K to half marathon distance
• Provided running education on topics including nutrition, hydration, strength training and injury prevention.

Baltimore, Maryland Area

Baltimore, Maryland Area

Timonium, Maryland

Timonium, Maryland, United States

• Planned and taught weekly barre classes to small groups
• Developed and marketed Barre for Runners program; first series was most attended clinic at studio

Remote

• Established and maintained the company's presence on new social media platform We Heart It
• Wrote monthly blog posts related to healthy eating
• Composed daily posts for sites including Reddit, Tumblr, Stumble Upon to promote Kitchology blog

Owings Mills, Maryland

• Built media lists using Vocus
• Wrote media advisories, photo advisories and press releases for various clients
• Collaborated with five other interns to create and present a six month strategic marketing plan for a hypothetical sports apparel client

Timonium, Maryland

Towson, Maryland

• Coordinated the care package program including box construction, mailing and database organization.
• Oversaw the family festival section of the nonprofit's annual 5K race.

Hunt Valley, Maryland

• Re-screened consumer panelists over the phone.
• Formulated panelist profiles for focus groups using Microsoft Excel.

Timonium, Maryland

Bachelor'S Degree, Communication, Public Relations, Gpa: 3.95

Activities and Societies: • Selected Team Captain of D1 Women’s Cross Country Team; Track Team Member • Elected Class President.

Education record

Activities and Societies: • Class of 2012 President (2010-2012), Vice President (2008-2010) • Cross Country and Indoor and Outdoor Track.