Insightful and collaborative project management and client services professional skilled at crafting dynamic and compelling communications. Experienced in a range of industries including QSR, food & beverage, pharma, insurance, and retail with proven abilities in project design/planning/management, gathering/analyzing data, and distilling essential information into a meaningful story with resonance and utility for the client.
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Research ManagerLeger Usa Dec 2020 - Present -
Insights ManagerForte Research Group Sep 2018 - Dec 2019New York, NyPartnered with clients in a variety of industries including CPG and QSR/Fast Food to design and manage research projects from proposal through presentation. Projects included merchandising effectiveness, in-store/CX studies, packaging design and shelf-placement studies.• Conducted thorough client needs assessment to collect and clarify pertinent background information, research needs and objectives• Selected appropriate methodologies, designed studies and produced proposals to address client objectives and outline parameters of study• Coordinated and managed all aspects of multiple research projects simultaneously, from inception through delivery of results, adhering to tight deadlines• Designed, authored and delivered comprehensive written reports and graphic presentations with actionable recommendations -
Senior Project ManagerPtg (Pretesting Group) Oct 1998 - Sep 2018Managed research projects from proposal through presentation in a range of industries including Pharma, CPG, Alcoholic Beverages and various service industries. Projects included consumer and physician-targeted advertising effectiveness in a variety of media, packaging design, planagram evaluations and in-store/CX studies.• Collaborated/partnered with clients to custom design best solutions to meet objectives while balancing time and budget constraints• Developed/oversaw creation of study materials including screeners, questionnaires and stimuli• Managed day-to-day aspects of projects including respondent recruitment and fieldwork, supervision of project assistants, procurement and management of vendors, quality control of codebooks and data tabulations• Analyzed data, authored written reports with actionable recommendations and communicated findings to client.
Elizabeth Plotkin Education Details
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Communication And Media Studies
Frequently Asked Questions about Elizabeth Plotkin
What company does Elizabeth Plotkin work for?
Elizabeth Plotkin works for Leger Usa
What is Elizabeth Plotkin's role at the current company?
Elizabeth Plotkin's current role is Research Manager at Leger 360.
What schools did Elizabeth Plotkin attend?
Elizabeth Plotkin attended William Paterson University Of New Jersey.
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Elizabeth Plotkin
Merchandising Category Specialist At North American CorporationGreater Chicago Area6nacorporation.com, 360marketreach.com, na.com, forteresearchgroup.com, pretesting.com, pretesting.com1 +184783XXXXX
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1gmail.com
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