Elizabeth Plotkin Email & Phone Number

New York, NY

• Partnered with clients in a variety of industries including CPG and QSR/Fast Food to design and manage research projects from proposal through presentation. Projects included merchandising effectiveness, in-store/CX.
• Conducted thorough client needs assessment to collect and clarify pertinent background information, research needs and objectives
• Selected appropriate methodologies, designed studies and produced proposals to address client objectives and outline parameters of study
• Coordinated and managed all aspects of multiple research projects simultaneously, from inception through delivery of results, adhering to tight deadlines
• Designed, authored and delivered comprehensive written reports and graphic presentations with actionable recommendations

• Managed research projects from proposal through presentation in a range of industries including Pharma, CPG, Alcoholic Beverages and various service industries. Projects included consumer and physician-targeted.
• Collaborated/partnered with clients to custom design best solutions to meet objectives while balancing time and budget constraints
• Developed/oversaw creation of study materials including screeners, questionnaires and stimuli
• Managed day-to-day aspects of projects including respondent recruitment and fieldwork, supervision of project assistants, procurement and management of vendors, quality control of codebooks and data tabulations
• Analyzed data, authored written reports with actionable recommendations and communicated findings to client.