Perla Pozas Email and Phone Number
Expert in Digital Advertising focused on Digital Marketing. More than 12 years of experience in Digital Advertising, E-commerce Marketing and Influencer Marketing. I have worked for major brands, leading the development of digital campaigns focused on brand building, branding and conversion ecommerce and marketplaces.Focused on results, interpersonal skills, ease and speed of understanding brand, product, market and consumers
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Retail Online MarketingAsus Dec 2024 - PresentMexico -
Ecommerce ManagerEcommerce México Jun 2023 - PresentMéxicoPodcast Speaker, advising, consulting, website management and panelist in different events organized by Ecommerce Mexico. -
Ecommerce MarketingSpace.Bar Jan 2024 - Dec 2024Ciudad De México, MéxicoCoordination of projects for the implementation of eCommerce developments in different development platforms such as BigCommerce, VTEX, Shopify for different customers.Negotiation and generation of strategic alliances with different partners in logistics, billing and payment methods.Development and management of digital strategies for B2C and B2B online stores focused on conversion, in different platforms BigCommerce / Shopify / Duda.Coordination of updating and maintenance of different websites on different platforms. -
Ecommerce ManagerInsight Ads Mx May 2020 - Dec 2024Ciudad De México, MéxicoDevelopment of Market Place strategies in Mercado Libre, Amazon and Soriana for Mumuso Mexico, achieving a 483% increase in sales during the pandemic in 2020.Development of digital and ecommerce strategies for the launch of Hema Mexico, generating more than 50K followers in digital platforms, management of influence marketing campaigns achieving more than 500K impacts and becoming trending topic for 4 hours with #HemaLlegaAMéxico.Development and management of digital strategies, focused on conversion for online stores focused on alcohol and beauty sales. Website management, on platforms such as Shopify and Bigcommerce, product updates.Creation of seasonal promotions, combos with product mix. Management, development and implementation of email marketing campaigns, using mailchimp platform.User experience monitoring in different devices, to achieve navigation optimization and shopping experience improvement.Development of strategies to generate repurchase and loyalty of captive users and website visitors.Analysis of data and trends, in order to act and implement decision making, recommendations in order to increase conversions.Creation of online stores in different Market Places such as Mercado Libre, Amazon and Rappi.Management of Product Ads, Amazon Ads and Rappi Ads campaigns for different brands.Website management, in platforms such as Shopify and Bigcommerce, Team management, creative, development and optimization of campaigns.Leader in digital content; managing to increase interactions by 73% for Organic Nails. -
Digital Marketing ManagerInsight Ads Mx Jun 2015 - Jan 2020Ciudad De México, MéxicoDevelopment of digital strategies for Pisa Farmacéutica, increasing sales by 366% annually for the Baftas and Agrifen brands, Search, negotiation of collaborations, development of brief and authorization of materials created by Influencers for the different seasonal campaigns of Agrifen, Baftas and Organic Nails. Influence Marketing strategy for different brands, making the creative proposal, selection, search, negotiation, briefing, supervision and reporting of the collaborations. Development of social media research for Distroller, Organic Nails, Rockport, among others, which consisted in the conversation analysis of captive and potential users of each brand.Team management for the development of the different brands. -
Project ManagerImc Comunicación Apr 2011 - Apr 2015Ciudad De México Y Alrededores, MéxicoLeader in the realization of product launch events and BTL activations at national level for different brands: Nokia, Xbox, Surface and Microsoft.Management of work teams and coordination of personnel for the realization of events. Negotiation of advertising space for stands in different shopping malls in CDMX and inside the Mexican Republic. -
Social ContentInstituto Nacional De Antropología E Historia Oct 2009 - Jan 2011Ciudad De México Y Alrededores, MéxicoResponsible for digital communication, generating content for social networks and exhibition microsites.
Perla Pozas Skills
Perla Pozas Education Details
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Posgrado En Planeación Y Control De Medios
Frequently Asked Questions about Perla Pozas
What company does Perla Pozas work for?
Perla Pozas works for Asus
What is Perla Pozas's role at the current company?
Perla Pozas's current role is Ecommerce Marketing | Retail Online Marketing | PodCast Speaker.
What schools did Perla Pozas attend?
Perla Pozas attended Universidad De La Comunicación, S.c..
What skills is Perla Pozas known for?
Perla Pozas has skills like Strategic Planning, Project Management, Crm, Btl Activations, Events Coordination, Event Planning, Coordination, Negotiation, Organization, Creativity, Writing, Marketing.
Who are Perla Pozas's colleagues?
Perla Pozas's colleagues are Chen-Kai Wang, Syafiq Aziz, Johnathan Williams, David Jhang, Angela Wu, 袁福良, Yuriy Kamenev.
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Perla Pozas
Mexico
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