Perla Pozas

Perla Pozas Email and Phone Number

Ecommerce Marketing | Retail Online Marketing | PodCast Speaker @ ASUS
taipei, taiwan, taiwan
Perla Pozas's Location
Mexico City, Mexico, Mexico
About Perla Pozas

Expert in Digital Advertising focused on Digital Marketing. More than 12 years of experience in Digital Advertising, E-commerce Marketing and Influencer Marketing. I have worked for major brands, leading the development of digital campaigns focused on brand building, branding and conversion ecommerce and marketplaces.Focused on results, interpersonal skills, ease and speed of understanding brand, product, market and consumers

Perla Pozas's Current Company Details
ASUS

Asus

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Ecommerce Marketing | Retail Online Marketing | PodCast Speaker
taipei, taiwan, taiwan
Website:
asus.com
Employees:
10057
Perla Pozas Work Experience Details
  • Asus
    Retail Online Marketing
    Asus Dec 2024 - Present
    Mexico
  • Ecommerce México
    Ecommerce Manager
    Ecommerce México Jun 2023 - Present
    México
    Podcast Speaker, advising, consulting, website management and panelist in different events organized by Ecommerce Mexico.
  • Space.Bar
    Ecommerce Marketing
    Space.Bar Jan 2024 - Dec 2024
    Ciudad De México, México
    Coordination of projects for the implementation of eCommerce developments in different development platforms such as BigCommerce, VTEX, Shopify for different customers.Negotiation and generation of strategic alliances with different partners in logistics, billing and payment methods.Development and management of digital strategies for B2C and B2B online stores focused on conversion, in different platforms BigCommerce / Shopify / Duda.Coordination of updating and maintenance of different websites on different platforms.
  • Insight Ads Mx
    Ecommerce Manager
    Insight Ads Mx May 2020 - Dec 2024
    Ciudad De México, México
    Development of Market Place strategies in Mercado Libre, Amazon and Soriana for Mumuso Mexico, achieving a 483% increase in sales during the pandemic in 2020.Development of digital and ecommerce strategies for the launch of Hema Mexico, generating more than 50K followers in digital platforms, management of influence marketing campaigns achieving more than 500K impacts and becoming trending topic for 4 hours with #HemaLlegaAMéxico.Development and management of digital strategies, focused on conversion for online stores focused on alcohol and beauty sales. Website management, on platforms such as Shopify and Bigcommerce, product updates.Creation of seasonal promotions, combos with product mix. Management, development and implementation of email marketing campaigns, using mailchimp platform.User experience monitoring in different devices, to achieve navigation optimization and shopping experience improvement.Development of strategies to generate repurchase and loyalty of captive users and website visitors.Analysis of data and trends, in order to act and implement decision making, recommendations in order to increase conversions.Creation of online stores in different Market Places such as Mercado Libre, Amazon and Rappi.Management of Product Ads, Amazon Ads and Rappi Ads campaigns for different brands.Website management, in platforms such as Shopify and Bigcommerce, Team management, creative, development and optimization of campaigns.Leader in digital content; managing to increase interactions by 73% for Organic Nails.
  • Insight Ads Mx
    Digital Marketing Manager
    Insight Ads Mx Jun 2015 - Jan 2020
    Ciudad De México, México
    Development of digital strategies for Pisa Farmacéutica, increasing sales by 366% annually for the Baftas and Agrifen brands, Search, negotiation of collaborations, development of brief and authorization of materials created by Influencers for the different seasonal campaigns of Agrifen, Baftas and Organic Nails. Influence Marketing strategy for different brands, making the creative proposal, selection, search, negotiation, briefing, supervision and reporting of the collaborations. Development of social media research for Distroller, Organic Nails, Rockport, among others, which consisted in the conversation analysis of captive and potential users of each brand.Team management for the development of the different brands.
  • Imc Comunicación
    Project Manager
    Imc Comunicación Apr 2011 - Apr 2015
    Ciudad De México Y Alrededores, México
    Leader in the realization of product launch events and BTL activations at national level for different brands: Nokia, Xbox, Surface and Microsoft.Management of work teams and coordination of personnel for the realization of events. Negotiation of advertising space for stands in different shopping malls in CDMX and inside the Mexican Republic.
  • Instituto Nacional De Antropología E Historia
    Social Content
    Instituto Nacional De Antropología E Historia Oct 2009 - Jan 2011
    Ciudad De México Y Alrededores, México
    Responsible for digital communication, generating content for social networks and exhibition microsites.

Perla Pozas Skills

Strategic Planning Project Management Crm Btl Activations Events Coordination Event Planning Coordination Negotiation Organization Creativity Writing Marketing Social Media Creative Writing Content Management Web Marketing Web Project Management Marketing Digital Publicidad Liderazgo De Equipos Publicidad En Internet

Perla Pozas Education Details

Frequently Asked Questions about Perla Pozas

What company does Perla Pozas work for?

Perla Pozas works for Asus

What is Perla Pozas's role at the current company?

Perla Pozas's current role is Ecommerce Marketing | Retail Online Marketing | PodCast Speaker.

What schools did Perla Pozas attend?

Perla Pozas attended Universidad De La Comunicación, S.c..

What skills is Perla Pozas known for?

Perla Pozas has skills like Strategic Planning, Project Management, Crm, Btl Activations, Events Coordination, Event Planning, Coordination, Negotiation, Organization, Creativity, Writing, Marketing.

Who are Perla Pozas's colleagues?

Perla Pozas's colleagues are Chen-Kai Wang, Syafiq Aziz, Johnathan Williams, David Jhang, Angela Wu, 袁福良, Yuriy Kamenev.

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