With over 18 years of marketing experience spanning e-commerce, lifestyle, media, fashion, and beauty brands, I specialize in helping businesses unlock their growth potential through tailored, data-driven strategies. Whether you’re looking to refine your brand positioning, build omnichannel campaigns, or activate new revenue streams, I’m here to help. My approach combines deep creative expertise with a sharp analytical lens, ensuring every initiative is not just visually compelling but also measurable and impactful. Strategic Marketing Planning: Crafting comprehensive go-to-market strategies, campaign roadmaps, and customer acquisition plans.Brand Storytelling: Developing cohesive brand narratives that resonate across social, email, and paid channels, ensuring consistency and engagement.Performance Marketing Optimization: Leveraging tools like SEMrush, Google Ads, and GA4 to enhance search performance, paid media ROI, and audience targeting—also an expert at creating and growing paid social campaigns. Need help connecting Meta Commerce Manager to your catalog? I got you. Emerging Channel Activation: Building revenue-driving strategies for SMS, ConnectedTV, and other growing platforms to diversify your marketing mix.

During my tenure with the organization, I transformed the marketing function of the business, transitioning from a purely transactional function of the company to a strategic business unit impacting operational growth and brand development globally. I managed all brand strategy initiatives and marketing efforts utilizing digital channels, including email, social media, mobile, connected TV, and web. In addition, I defined and established KPIs, creating accountability across brand functions to deliver results, drive the brand strategy, and elevate brand awareness throughout the consumer marketplace.

I launched an entrepreneurial boutique marketing consulting firm specializing in digital marketing, securing high-profile clients, including L’ Oréal brand Baxter of California. I acquired over 20 clients across five industries in this role, including tech, beauty, retail, publishing, and film. In addition, I designed and delivered strategies for digital channels, social media and influencer initiatives, and brand development expansion programs.

I contributed to the company’s launch by serving as the first employee to join the organization, supporting the conception of the business model and planning. In this role, I drove the business by identifying a strategic method to monetize the audience of celebrity social media pages. I leveraged my experience and expertise in brand strategy, social media, analytics, and content marketing to expand the brand, earning a front-page Business section feature in The New York Times. Additionally, I earned a Webby nomination for designing and launching a fan-centric website on Tumblr.Clients included Rodarte, Blake Lively, Adriana Lima, Jessica Stam, Target, and American Express.

I pioneered new social media pages and profiles during the infancy of Facebook, navigating new architecture to connect with fans and engage on social media platforms. I established an effective content strategy for partnering with archivists to release information that had never before been digitized, encouraging engagement with pages and increased social media presence.