Elizabeth Putnam, A-Csm, Mba, Pmp Email & Phone Number

Boston, Ma, Us

Natick, Ma, Us

Scrum Master• Coach/mentor for three application development teams• Guided each team through Tuckman's stages of group development• Improved cross-team collaboration and release processes across Customer Relationship Management (CRM) teams to ensure consistent quality delivery and predictable Sprints Project Manager • Agile delivery manager for three key transformative initiatives • Managed scope, reviews, and stakeholder expectations for a cross-department launch of a new customer service portal Portfolio Management/Prioritization• Implemented just-in-time scoping, prioritization, and scheduling of new requests for work• Reduced backlog issue count by 1/3

Natick, Ma, Us

Scrum Master• Coach/mentor for two Creative Services agile teams that recently transitioned from waterfall to Scrum methodology• Continuously improved production processes based on Lean and agile principles; championed process improvement methodologies and Lean and agile culture amongst colleagues • Facilitated a Scrum Master Guild, led Root Cause Analysis (RCA) sessions, aligned quarterly objectives and key results across teams (OKRs), and participated in a Marketing Agile Enablement Team to discuss how Jira supports agile adoption • Implemented cross-team projects, prioritizing dependent stories with each agile team’s Product Owner Business Process Improvement• Led the agile transformation of six creative teams from waterfall to Scrum methodology after conducting a pilot to test new work management practices and a new project management software system • Developed the business case and success criteria for a bottom up approach to implementation • Led a Core Team consisting of three levels of management, including my direct supervisor • Partnered with Business Applications to migrate projects from Workfront to Jira, identifying and prioritizing tooling requirements to find add-ons and creative solutions to business needs • Managed organizational change, developing a communications plan for 150+ business partners • Tested and learned: Refined team size and work scope based on pilot feedback Agile Enablement• Developed and executed an agile enablement program to educate and coach new Creative Services teams, Product Owners, Scrum Masters, functional managers, and business partners on agile theory, values, mindset, and practice• Oversaw Request for Proposal (RFP) for agile coaching to scope a mix of internal/external support

Natick, Ma, Us

Program/Project Management• Oversaw the creative development of print advertisements, brand journalism websites, video uploads, trade show, and recruiting event promotions used in the market globally• Led the development of a new trade show design language to enhance the visual experience of small, medium, and large-scale shows • Applied physical event design languages to new virtual events given the ever-changing COVID-19 pandemic • Oversaw the print media planning process including setting the yearly budget, selecting publications that matched our target audience, partnering with a media buying agency to purchase advertisements, and testing digital media offerings from print vendors• Obtained translations, resized creative, and distributing print and digital ad materials to publishers in advance of deadlines • Developed a new print ad for a select market and redesigned two existing ads • Created 200+ web pages to host and promote video content, advising video content creators on best practices for search, engagement, and cross-promotionsBusiness Process Improvement• Recommended and implemented new standards and processes to better utilize asset management system, prioritizing system enhancements to meet business needs• Redesigned and automated the production of price list product listings, achieving a 97% reduction in production time• This involved obtaining project approval from the CEO and relevant Business Applications Product Owner and then requesting work as user stories to review increments of value produced each Sprint • Mapped and improved the process flow to scale the creation of new brand journalism stories

Bedford, Massachusetts, Us

Change Management • Guided the Creative Services and Email Development teams through organizational changes (reduction in staff), ensuring understanding and alignment of new roles and responsibilities (RACI)• Introduced Kanban for remaining team members and trained staff on how to use Workfront and Jira• Facilitated process mapping discussions and produced process documentation for new ways of workingBusiness Process Improvement• Led the agile transformation of the User Experience (UX) team from waterfall to Scrum while implementing a new project management system after analyzing the current state to identify areas of opportunity and obtaining team-level and leadership support for new ways of working• Coached, mentored, and trained team members and stakeholders on agile methods and roles• Supported new Product Owner and Scrum Master to use Scrum events and analytics to drive changePortfolio Management/Prioritization• Established a roadmap of marketing campaigns and a process to prioritize their related creative development needs based on anticipated business value, team capacity, and relative size/effort • Brought together an advisory team of 10+ business leaders to discuss impact and gain alignmentProject Management• Managed the creative development of web, email, video, imagery, Amazon pages, and media assets needed to communicate the launch of a new product, working with in-house staff and external agencies to meet accelerated timelines

Westborough, Ma, Us

• Managed the daily workflow of a team of content marketers including internal employees, a direct report, freelance contractors, and external vendors to create marketing packages for clients • Oversaw the creative timeline of hundreds of simultaneous projects from initial concept to final delivery• Continuously improved production processes based on Lean principles; implemented a new document signing software program to expedite contracting and sales operations• Rewrote client-facing Statement of Work (SOW) template to provide better insight into each project’s scope • Established a library of marketing packages and best practices for the sales team to reference• Conducted a production pricing analysis and recommended new price points for marketing offerings• Synthesized and approved creative briefs outlining the messaging and deliverables for each campaign• Recruited and trained outsourced writers, editors, and designers; tripled the freelance base in 4 months• Managed project expenses to a set budget; estimated costs, negotiated contracts, and tracked invoices

Providence, Ri, Us

• Improved the ad reservation and billing process for 10 AAA member publications and two digital magazines, implementing earlier quality checkpoints that reduced the throughput time • Transitioned ad sales in-house, creating a process to drive revenue on tight production deadlines • Introduced the use of augmented reality in 10 AAA member publications; defined the project’s scope, developed the project management plan, executed campaigns, and mitigated risk with frontline staff training• Transitioned the digital magazine carrier email to a responsive design format enhancing the user experience• Chaired the regional implementation of a national readership study and the development of local media kits• Evaluated production costs and conducted a competitive analysis; used results to set the 2016 member publication production budget and to recommend new advertising product and pricing structures • Provided strategic direction about advertising packages and prospects to three external sales agencies and two internal sales representatives, one of whom was a direct report• Prepared and presented sales presentations to large potential partners showcasing 12 AAA member publications and their digital assets; sales activities exceeded the 2015 advertising revenue goal by 1.7%• Oversaw the development and implementation of content marketing plans sold to advertisers; interpreted trends and patterns to make design recommendations• Collaborated with editorial and creative staff to devise an annual digital magazine production schedule; continuously managed the digital magazine production process to meet timelines and produce deliverables

Providence, Ri, Us

• Pioneered the club’s social media efforts by establishing the organizational procedures to support site development and established the club’s Facebook page as well as digital presence on common review sites• Obtained approval for project initiation; troubleshot technology access and functionality issues • Established crisis communication plans, marketing plans, customer support procedures, and employee engagement criteria• Conducted a risk analysis and mitigated risk by training member-facing employees on site policies • Established an input and approval process for business line campaigns and set production schedule • Grew the club’s Facebook page from scratch by synthesizing paid and organic posts about nine unique business lines; the number of fans increased by 66% in the first three months• Created a photo sharing sweepstakes that resulted in a 32% increase in the number of Facebook fans • Established a social media marketing campaign for the launch of a new service; the inaugural Facebook post ranked as the second most engaging post of the week across all AAA accounts • Optimized the quality and quantity of reviews left on 30 review sites• Listened and responded to customer feedback and used findings to recommend enhanced offerings

Providence, Ri, Us

• Managed advertising account processes for AAA member publications by tracking the delivery and placement of 105+ internal and external advertisements for 10 AAA member publications, 10+ ads for a digital magazine, and additional ads for AAA.com/Horizons • Reviewed and approved print and digital ads checking for adherence to brand standards, editorial style, and production specifications• Analyzed and framed data to create in-depth ad proposals based on market research• Sold advertisements to AAA partners customizing and confirming contract specifications• Directed the monthly translation of print content to an online format, devising and implementing web strategies (for AAA.com/Horizons) to encourage end-user interaction and to ensure ease of site navigation • Used Google Analytics data to determine placement of articles• Served as liaison between in-house editorial staff and external clients that outsourced print production to AAA Southern New England• Developed and implemented contests and created contest marketing plans • Wrote marketing copy, Facebook posts, email teasers, and feature articles

Providence, Ri, Us

• Analyzed data from a reader interest survey to make content and design recommendations for the launch of a new digital magazine • Examined the results of a research study and developed a media kit and audience profile based on statistical data• Fact-checked editorial and ads• Collaborated with graphic designers on ad layout and placement• Created ad dummies in InDesign• Photographed AAA events and travel destinations• Earned Fundamental Business Skills Certificate through AAA’s Leadership Development Program

• Conducted research and analyzed four possible new events to determine financial viability• Initiated, planned, and executed four major events and provided support for 10 events• Doubled the St. Patrick’s Road Race/Walk participation and increased event revenue by $5,000• Procured inventory for the camp store while managing stakeholder expectations and communications• Coordinated direct mail campaigns after appropriately determining target markets

Worcester, Massachusetts, Us

• Wrote news articles, sent press releases, and updated Assumption College's website for two summers

• Part of the Boston University Internship Program, Sydney, Australia

Boylston, Massachusetts, Us

• Assisted with special event planning and implementation, logistical scheduling, and customer request fulfillment

Master Of Business Administration (Mba), Marketing And Information Systems & Technology

Introduction To Agile Marketing

Agile Certified Practitioner Exam Prep Course

Bachelor Of Arts, Marketing