• Responsible for all public relations strategy, oversight, and execution across a vast sector of B2B clientele, including the global logistics and supply chain management industry, financial services, and construction technologies. • Craft unique story pitches with clear and concise news angles, ensuring that all PR and content efforts properly align with each client's brand identity. • Provide strategic communications advice, issues management, training, and media relations support for both clients and the agency.

• Provide businesses and individuals with creative, cost-effective solutions to public relations and event planning challenges, resulting in increased visibility and successful events.• Selected clients:➥ Donald Jones, ex-NFL Buffalo Bills wide receiver: Served as publicist and media liaison for Donald Jones, and created public relations media kit (biography, logo, professional images, media clippings) to spearhead motivational speaking career.➥ Appalachian Brewing Company: Constructed press release for large brewery and restaurant announcing beer summit with panel discussion, leading to sold-out event. ➥ White Good: Planned and promoted 3 national educational summits for ROHL to educate interior and commercial designers, and architects, on authentic luxury, resulting in high attendance with ~75 media and non-media attendees.➥ Justice & Mercy, Inc.: Served as an internal and external communications specialist to strategically plan and execute annual fundraising events to reach over 200 donors.➥ Bad Rhino, Inc.: Composed bi-monthly original 300-700 word blog entries and articles as a regular contributor. ➥ Country Meadows Retirement Communities: Collaborated with Advertising & Communications department to drive corporate brand awareness of 11 PA & MD campuses, developed promotional plan for WITF’s “Be My Neighbor Day with Daniel Tiger” to maximize community engagement, prepared detailed spreadsheet outlining upcoming community/culinary opportunities by region to support 5 Senses campaign, and researched and presented editorial opportunities to align with the goals of 2019 strategic communications plan.➥ Junior League of Lancaster: Handled talent and promotion for annual Author’s Luncheon.➥ Wedding & Bachelorette Events: Managed coordination for numerous events: attended client meetings, handled detailed planning during months prior to events, liaised between clients and vendors, and ensured smooth events and client satisfaction.

• Created original content for native digital outlets and trade publications.• Prepared and responded to state-issued RFQ’s and RFP’s; presented strategic communication recommendations to client accounts in timely, professional, and persuasive manner; reviewed jobs for consistency with brand strategy and client direction; and conducted final editing before print and electronic submission.• Maintained daily communication with internal creative team to facilitate project implementation in accordance with project parameters.• Obtained creative briefs, work plans, client status reports, and invoices.• Served as public relations and marketing coordinator for Pottstown Area Health & Wellness Foundation, Reading Truck Body, INVISTA, and Spectrum–Pet, Home & Garden. • Resurrected traditional PR activities (i.e. new product launches, trade show appearances, upcoming events, joint partnerships, press releases and media alerts) for Spectrum.• Administered integrated public relations, social, and digital recommendations to INVISTA for STAINMASTER brand (i.e. Top Dog Sales Contest).

• Created content for social media pages (Facebook, Twitter, LinkedIn), and posted interviews, white papers, press releases, articles, promotions, and graphics.• Developed social media strategy plan and post calendar to build organic online presence and engage new and existing audience members.• Produced weekly social media analytics reports using aggregated data from measurement tools (Hootsuite, Facebook Insights, Twitter Analytics, TweetReach, LinkedIn Analytics, Google Analytics); and interpreted quantitative data to determine campaign effectiveness.• Increased follower growth 10%, and boosted 2-way engagement conversion 30%.• Compiled media contact list to establish and strengthen relationships, composed 6 press releases, served as editor-in-chief of 2 monthly newsletter issues, and proofread documents.

• Supported account coordinators and supervisors for major corporate clients by executing research tactics and developing media contact lists.• Executed coalition-building tactics to gain widespread support from 325+ organizations for Proposition 39 ballot initiative, allowing initiative to pass on Election Day.• Aided in organization of Southern California Water Committee’s Annual Dinner.• Maintained weekly clippings database for city of Hermosa Beach, allowing city to improve communication channels and discover local headline-making news.

• Assisted Executive Director with communications and publicity operations by creating press releases, releasing media blasts, and managing social media accounts and blogging.• Participated in grassroots campaign tactics (phone banking and opposition research) to generate support for local, state, and national Republican candidates.

• Transcribed daily blogs and Web pages pertaining to legal newsworthy events and relevant firm information in Northern Virginia area.• Applied social media networking tools, SEO practices, and social media monitoring to generate awareness among relevant target audiences, increasing firm clientele.

• Handled administrative tasks (answering telephones, scheduling patients, faxing dictations, mailing monthly patient reminder letters).• Processed data-entry utilizing Greenway PrimeSuite Electronic Medical Records Software.• Served as a coordinating liaison between practice and regional specialists, alleviating patient concerns by helping patients schedule outside consultations.