- Leads a sales and field trade marketing team of 14 across 7 states including Michigan, Illinois, Ohio, Oklahoma, Missouri, Arkansas, and New Mexico.-Implements go to market strategies that drives distribution and maximizes revenue opportunities while obtaining KPIs.- Works cross functionally with multiple departments including marketing, finance, legal, operations, and human resources- Member of the Growth Leadership Team

- Led a sales and field trade marketing team of 13 across 3 states including California, Arizona, and Nevada.- Collaborates with statewide distributor (CA) and state partners (AZ, NV) focused on aligning and accomplishing strategic goals; - Achieved 100% of revenue goal in the largest recreational market (CA) during down periods (2023 and 2024 YTD) filled with AR issues, store shutdowns, price compression and an increase in competition;- Successfully implemented 6 major new brand launches and 21 new SKU launches; - Works cross functionally with multiple departments including marketing, finance, legal, operations, and human resources; - Member of the Kiva Growth Leadership Team;

- Led an internal sales and trade marketing team of 30 and managed a statewide distributor (CA) ensuring strategic goals are met and exceeded;- Increased distribution by 27% in 12 months thru strategic sales initiatives and supporting customer development;- Implemented 12 new product launches utilizing preselling, education, promotions, and events;- Worked cross funtionally with Executive Leadership, Marketing, Operations, Legal, HR, Commercialization, and Finance.

- Built a national sales team of 8 and developed sales distribution strategies focused on key accounts, core and opportunity markets, primary distribution channels, data analysis, and goal setting;- Increased distribution from 425 to 805 stores within 6 months through key account and distributor development;- Launched 2 new CBG + CBD flower and edible products ensuring effective distribution and impactful programming;- Cross departmental collaboration to ensure inventory balance, efficient order processing and structured SOPs;

- Organizational leader in start-up environment focused on revenue, distribution, and operational efficiencies;- Developed and led effective DTC sales strategies;- Launched with statewide distributor resulting in first wholesale revenue;

- Lead business strategy initiatives cross-functionally focused on new business opportunities, key account development, and new product development;- Managed sku optimization and complexity reduction initiative that resulted in a reduction of the portfolio by 30% but an increase in revenues by 15%; - Implemented business development processes such as tactical budget requests and luxury product allocation programs to ensure seamless communication flow with internal stakeholders;- Active participant and member of the senior leadership team; engage in company-wide strategic decisions;

- Managed team and budget for international marketing department;- Spearheaded the NPD and product lifecycle management process from brand ideation to marketing strategy to operational efficiencies for 5 new brands and 19 new SKUs;- Developed and initiated strategic marketing plans across core brands including on and off premise, promotions, advertising, digital marketing, and PR while ensuring market implementation;- Completed artwork development for label design and marketing material creation;- Reduced the operational complexity of SCM resulting in a total cost savings of $551K by consolidating product and creating EU/Canadian compliant back labels on 15 SKUs as well as reconfiguring packages into less expensive components while ensuring product quality and integrity;

- Increased premium product sales of +$10 RSP by 189% CAGR across 26 countries and 34 distributors;- Implemented 18 new distributor partnerships in the European markets focused on core brands; - Secured 12 new listings in Sweden and Norway government monopolies resulting in an average sales increase of +135K cases per month;

- Managed 11 countries and 11 distributors resulting in sales growth of 218% CAGR; - Implemented a national distributor partnership for the entire Canadian market;- Secured 7 new listings in the LCBO resulting in average annual sales increase of +20K cases;