Elizabeth Hardman Ricks Email & Phone Number

Charlotte, NC, US

Winston-Salem, NC, US

Milwaukee, WI, US

At Storytelling with Data, we help organizations and individuals become more effective data storytellers through custom and public workshops. Our workshops teach the basics of data visualization and how to tell a compelling story with data through a balanced combination of theory and practical application.For more information: www.storytellingwithdata.com

Charlotte, North Carolina, US

• Sales Operations & Optimization: developed optimization models, what-if scenarios and assisted sales leadership in implementing most-likely scenarios for optimal salesforce efficiency
• Marketing Analysis & Strategy: analyzed customer attrition and expected customer lifetime value, forecasted sales performance against revenue targets, helped sales leadership understand risks & implications for revenue.
• Management Reporting & Performance: Developed performance management KPI’s, scorecards, and dashboards, trained sales managers on interpretation of reports which resulted in improved business planning, collaborated.
• Development of performance management KPI’s, scorecards, dashboards, providing senior leadership with insight into sales force effectiveness
• Built processes for sales leaders to better manage team quota achievement
• Analyzed sales performance data for model development for quota assignment

Plymouth Meeting, PA, US

• Assisted clients with application of secondary research data, including interpretation of variables, methodology and recommendations for action steps.
• Developed and analyzed metrics for client-specific business questions
• Designed training materials for client’s data querying and retrieval tools
• Effectively managed multiple client requests and deadlines through organizational and prioritization skills
• Participated in a special project team analyzing marketing return on investment based on consumer data
• Worked closely with software developers to automate monthly tasks, saving manual analyst hours

Stockholm, SE

• Analyzed and communicated industry performance, trends and opportunities in the North American business unit to global leadership.
• Prepared and analyzed data on Electrolux’s market size and growth, market share and sales channel performance.
• Educated senior leadership on research findings and implications for strategic initiatives.
• Contributed analysis to cross-functional teams to be use in demand planning, brand positioning and product development.
• Developed a competitive intelligence landscape by category, price point and brand share.
• Improved data management processes which resulted in faster reporting to senior leadership.

• Built relationships with healthcare professionals and responded to questions about Merck products and formulary coverage.
• Coordinated with team members to maximize productivity through specific metrics.
• Conducted ongoing sales and business planning which resulted in my team achieving a top 5% in region ranking for year-to-date market share change.

M.S. Business Intelligence, Data Mining, Forecasting, Predictive Modeling

B.S. In Business Administration, Major: Marketing, Minor: Statistics