•Daily management of WordPress.com website and social media platforms associated with the blog including Facebook, Google+, Twitter and Instagram.•Write and code original content.•Develop and grow partnerships with national and international brands including, Cambria Wines, Puerto Rico Tourism, Aruba Tourism, Meijer, DressFirst, Brilliant Earth, Steelhead Vineyards, WDIV-TV, Noble Vines, Lindt, the city of Cleveland, YogaOutlet.com, Meijer and more.

COMM 260: Public Relations PrinciplesCOMM 360: Social Media for PRCOMM 460: Public Relations Campaigns

Led the consumer and social media teams focusing on accounts such as the CBRE/GMRENCEN, City of Royal Oak and American House. Additionally consults on social media initiatives for a variety of Franco clients. •Responsible for development and implementation of marketing initiatives for the 5.5 million square foot GMRENCEN retail, office and hotel complex. Manages the CBRE/GMRENCEN account team and has more than tripled the account.•Served as the marketing/public relations liaison between… Show more Led the consumer and social media teams focusing on accounts such as the CBRE/GMRENCEN, City of Royal Oak and American House. Additionally consults on social media initiatives for a variety of Franco clients. •Responsible for development and implementation of marketing initiatives for the 5.5 million square foot GMRENCEN retail, office and hotel complex. Manages the CBRE/GMRENCEN account team and has more than tripled the account.•Served as the marketing/public relations liaison between CBRE and General Motors including the recent building renovation of GM World.•Operated strategic partnerships with GMRENCEN vendors including other agencies, influencer groups, app developers, photographers, etc. •Directed advertising campaign for Reflecting a New Detroit and executes client media buys.•Provides strategic counsel to CBRE and General Motors regarding crises and general public relations initiatives.•Launched initiatives such as a Wayfinder mobile app, On the Plaza event series, and Holiday Headquarters pop-up shop on behalf of the GMRENCEN.•Developed and manages the City of Royal Oak’s Rethink RO marketing and communications campaign.•Created and supervises the social media and content strategy for GMRENCEN and a variety of Franco clients. Show less

•Directed and launched the social media strategy for the Steel Market Development Institute (SMDI) automotive and construction divisions, including the NAIAS plan and execution.•Organized a $25,000 social media advertising campaign and $35,000 influencer campaign on behalf of SMDI.•Led media relations for restaurant openings including Punch Bowl Social Detroit, Granite City Food & Brewery Northville, Detroit, and Lincoln, Neb., and Panera Detroit. •Managed and executed a series of… Show more •Directed and launched the social media strategy for the Steel Market Development Institute (SMDI) automotive and construction divisions, including the NAIAS plan and execution.•Organized a $25,000 social media advertising campaign and $35,000 influencer campaign on behalf of SMDI.•Led media relations for restaurant openings including Punch Bowl Social Detroit, Granite City Food & Brewery Northville, Detroit, and Lincoln, Neb., and Panera Detroit. •Managed and executed a series of focus groups to launch Granite City at the GMRENCEN.•Lead Franco’s internal marketing and content team. Masters and stays up-to-date with social media tools such as Facebook, Twitter, Instagram, Pinterest, Snapchat and emerging platforms.•Created Franco’s #DetroitInspiresMe campaign and concept, launched at TedXDetroit in 2016. •Implemented and ran a professional development agency book club called Renaissance Readers. •Recruited and developed new business opportunities as part of the Franco Leadership Team. Show less

Current responsibilities include:•Teaches classes in the Fashion Department including Public Relations, Event Planning, Business Writing, Introduction to Business and Advertising.•Designs and delivers class instruction through the development of instructional plans to meet course competencies and the development of activities which support lesson objectives. •Enables the achievement of pre-described exit competencies for student achievement and evaluation of learning by providing… Show more Current responsibilities include:•Teaches classes in the Fashion Department including Public Relations, Event Planning, Business Writing, Introduction to Business and Advertising.•Designs and delivers class instruction through the development of instructional plans to meet course competencies and the development of activities which support lesson objectives. •Enables the achievement of pre-described exit competencies for student achievement and evaluation of learning by providing instruction which fosters competencies and establish student performance criteria and evaluation. •Delivers learning-centered instruction by establishing a classroom environment conducive to learning and student involvement as well as effectively planning and preparing for classes and student success. •Manages the learning environment through keeping accurate records, submitting grades and other reports on time, and enforcing school/campus academic and attendance policies. •Relates professional/life/industry experience to learning by the continuation of professional/technical skills development, the introduction of industry perspective into courses, and the active awareness of professional/industry trends and opportunities. Show less

Managed and executed social media programs for Chevrolet including:•Developed and led the Chevrolet influencer identification and outreach program including strategy, planning, outreach, contracts and project management for #TheNew, Military Appreciation Month and Chevy CMA Fest among others.•Responsible for implementation and campaign management of influencer content. •Created and executed social media plans for projects such as Tahoe/Suburban reveal, C7 (Corvette) reveal, Monopoly… Show more Managed and executed social media programs for Chevrolet including:•Developed and led the Chevrolet influencer identification and outreach program including strategy, planning, outreach, contracts and project management for #TheNew, Military Appreciation Month and Chevy CMA Fest among others.•Responsible for implementation and campaign management of influencer content. •Created and executed social media plans for projects such as Tahoe/Suburban reveal, C7 (Corvette) reveal, Monopoly partnership, LA Auto Show and Colorado reveal, University of Texas Silverado partnership, Silverado outdoor partnerships and the Colorado launch strategy. •Served as a liaison to social media vendors throughout various projects. •Supervised and provided support to the Trucks and Performance teams, which are responsible for content planning, account management, social media updates and reporting. •Regularly monitored dialogue, managed content flow and development, reported metrics and responded as a trusted ‘voice’ for the brand across Chevy Trucks Facebook, Chevrolet Camaro Facebook, Corvette Facebook, Corvette Instagram and various Chevrolet social media channels.•Drove awareness, traffic, and customer acquisition across Trucks and Performance channels by identifying trends and engagement opportunities. •Mastered and stayed up-to-date with social media tools such as Facebook, Twitter, Instagram, Google+, YouTube, Pinterest, Vine, Snapchat and emerging platforms. •Regularly consulted with Chevrolet clients to recommend and develop social media strategies. Show less

Responsible for new business development, budget management, team leadership and strategic counsel including: •Managed and executed statewide public relations activities for the firm’s largest account – Blue Cross Blue Shield of Michigan. •Supervised a staff of eight employees to develop and execute public relations communications strategies.•Pitched interviews and story ideas to statewide media outlets and oversee campaign creation, distribution and tracking.•Provided strategic… Show more Responsible for new business development, budget management, team leadership and strategic counsel including: •Managed and executed statewide public relations activities for the firm’s largest account – Blue Cross Blue Shield of Michigan. •Supervised a staff of eight employees to develop and execute public relations communications strategies.•Pitched interviews and story ideas to statewide media outlets and oversee campaign creation, distribution and tracking.•Provided strategic counsel to BCBSM leadership.•Prepared press briefings and initiated briefing sessions prior to interviews, press conferences and other events.•Developed, implemented and executed communication and external affairs strategies for health care reform.•Developed strategic media relationships to position BCBSM as a trusted resource for information.•Supported major corporate announcements and crisis communications.•Managed and executed public relations programs for ongoing BCBSM health initiatives and new product launches.•Developed a variety of communications and marketing materials including communications plans, presentations, speaking points and internal announcements.•Served as a mentor and supervisor for various members of the team. Show less

Responsible for all public relations, marketing, advertising and promotional activities including: •Set strategies and developed PR and marketing plans to meet GSTV objectives. •Arranged media interviews, wrote press materials and supported satellite media tours for national announcements. •Secured various speaking engagements and drafted presentations.•Conceptualized and produced original marketing campaigns which included arranging photo shoots and creating marketing… Show more Responsible for all public relations, marketing, advertising and promotional activities including: •Set strategies and developed PR and marketing plans to meet GSTV objectives. •Arranged media interviews, wrote press materials and supported satellite media tours for national announcements. •Secured various speaking engagements and drafted presentations.•Conceptualized and produced original marketing campaigns which included arranging photo shoots and creating marketing materials, promotional products and media materials.•Proactively engaged and monitored GSTV’s Facebook and Twitter pages. •Supported the CEO with targeted communications including news releases, key messages, Q&A documents and remarks.•Oversaw execution of special events, including GSTV’s Summer Shindig and 2012 Launch Event.•Managed and executed public relations programs including national and local media relations.•Managed content for GSTV’s website. Show less

Managed and executed public relations programs including national and local media relations initiatives for the GM OnStar account. Key accomplishments:•Worked on the OnStar brand relaunch campaign. Organized media activities during the regional events and executed the social media relations strategy surrounding the announcements and advertising campaign.•Arranged media interviews, wrote press materials and supported satellite media tours for several new service launches, including the… Show more Managed and executed public relations programs including national and local media relations initiatives for the GM OnStar account. Key accomplishments:•Worked on the OnStar brand relaunch campaign. Organized media activities during the regional events and executed the social media relations strategy surrounding the announcements and advertising campaign.•Arranged media interviews, wrote press materials and supported satellite media tours for several new service launches, including the OnStar MyLink mobile app.•Proactively engaged and monitored social media influencers and OnStar Facebook and Twitter accounts as a member of the social media team.•Supported senior management with targeted communications including news releases, key messages, Q&A documents and remarks.•Planned and executed events, including logistics associated with travel, meals and accommodations.•Served as key liaison between the Weber Shandwick on-site and off-site teams.•Represented OnStar during GM Editorial Board and Social Media Club meetings.•Managed OnStar editorial calendar and draft articles for publication in trade magazines.•Managed and executed public relations programs including national and local media relations initiatives.•Managed content for OnStar’s media online Website. Show less

As an account executive, responsibilities consist of strategic planning, media relations and client counsel. Areas of expertise include internal communications, media relations, spokesperson training, special event planning and execution, cause-related campaigns and management of radiothons/telethons. Key accomplishments:•Managed agency’s largest account- The Salvation Army Eastern Michigan Division. Responsibilities included planning and execution of the annual $8 million Red Kettle… Show more As an account executive, responsibilities consist of strategic planning, media relations and client counsel. Areas of expertise include internal communications, media relations, spokesperson training, special event planning and execution, cause-related campaigns and management of radiothons/telethons. Key accomplishments:•Managed agency’s largest account- The Salvation Army Eastern Michigan Division. Responsibilities included planning and execution of the annual $8 million Red Kettle Campaign, key messaging, media relations, special events, internal communications and counsel.•Responsible for writing detailed releases on design software and developing key messages and articles for journalists on behalf of RTT USA, Inc., a leading global supplier of 3d visualization technologies and services for the automotive industry.•Coordinated interviews, programming and media relations for radiothons, live remote broadcasts and telethons including: The Dick Purtan Radiothon, The Heat and Warmth Fund’s (THAW) Winter Survival Radiothon, Doing the Most Good Telethon, WWJ’s annual Red Kettle Day and WXYZ’s Salvation Army live remote broadcast.•Directed external communications for Tiffany & Co. and doubled annual media placements of retail merchandise. Supervised, planned and executed all special events at the Troy location.•Wrote content for news releases, annual reports, newsletters, media kits, key messages, etc.•Played an integral role in winning the Arbor Hospice account and development of media relations campaigns for National Hospice Month and Arbor Hospice’s 25th anniversary celebration.•Provided crisis management and media relations to a school district facing difficult negations in a teacher’s strike.•Supervised the grand opening events of automotive supplier, RTT USA, Inc. Show less

Allegra Network LLC is one of the world’s largest print and graphic communications franchises linking more than 600 locations across North America and abroad. As public relations coordinator, responsibilities included providing public relations service and support to franchise members, management of Community Care Campaign program, writing content for newsletters and internal communications and coordination and execution of guest articles.

Pewabic Pottery is a nonprofit arts and cultural organization and a National Historic Landmark dedicated to ceramic education and advancing contemporary ceramic arts while honoring Arts & Crafts ideals. As communications and special events coordinator, responsibilities included media relations, planning and implementation of more than 25 special events, drafting more than 200 grant proposals, conducting group tours and maintaining the membership database.