• Built strategic media relationships within the travel industry, resulting in successful coverage of timely company announcements through the creation of compelling media pitches, press releases, media lists and media alerts.• Managed internal communications efforts across diverse teams, delivering impactful newsletters to drive employee engagement and alignment with company objectives.• Successfully planned and executed media and influencer events in the airport space to effectively communicate the company's mission and values.• Coordinated LinkedIn content creation and scheduling, crafting engaging copy and gathering assets to optimize brand visibility and audience engagement.• Write captivating website copy infused with the brand's voice, ensuring consistency and resonance with the target audience.• Identified and pursued award and speaking opportunities, drafting persuasive submissions that positioned the company as a finalist and garnered industry recognition.• Conducted thorough audits of over 350 Google Business pages for dining concepts and marketplaces, ensuring accurate representation of the brand across digital platforms.• Monitored and promptly responded to customer reviews on Yelp and Google for the 350+ dining concepts, maintaining a positive online reputation and addressing customer feedback effectively.• Proactively stayed up to date on industry trends and market developments, leveraging insights to identify opportunities for the company's growth and adaptation in a dynamic marketplace.• Collaborated with external parties, including service providers and a social media agency, to effectively implement marketing and communications strategies and initiatives.

• Collaborate with a team to develop comprehensive strategic communications plans encompassing media outreach, event planning, social media initiatives, thought leadership opportunities, award submissions, newsroom content writing, and other relevant strategies to consistently achieve client KPIs while ensuring budget compliance. • Successfully coordinated client events inclusive of brainstorming innovative concepts, sourcing high-quality vendors, and implementing effective promotion efforts. • Develop creative briefs, public relations strategies, competitor reports, and more using the Microsoft suite to effectively communicate ideas, showcase results, and highlight the success of campaigns. • Produce a minimum of 4 engaging blogs and newsroom content pieces per month, while meeting tight deadlines, in addition to crafting media pitches, press releases, and engaging social media content. • Foster and nurture relationships with journalists and influencers across various industries to maximize exposure of client products, events, and initiatives. • Monitor and manage event budgets and expenses using Google Sheets and Microsoft Excel, ensuring accuracy of budget requirements. • Conduct daily account management activities such as meeting agendas, monthly recaps, activity reports, media monitoring, and coordination of all necessary materials for client accounts. • Maintain and continuously expand knowledge of local and national media, clients’ businesses and industries, and PR and social media trends.• Participate in brainstorming sessions to develop strategic and creative thinking for clients.

• Write engaging blog posts and social media copy for internal stakeholders such as faculty, alumni, and current scholarship members.• Increased digital content engagement by 60% through strategic social media on Instagram and LinkedIn and email communication tools.• Led weekly status meetings to communicate organization progress, deadlines, and effectively delegate tasks to student workers. • Facilitate and foster partnerships between internal and external stakeholders. • Conduct extensive research and prepare materials for meetings with internal and external partnerships for the Latino Institute’s new and signature events. • Analyze post-event data and social media data to measure key performance indicators (KPIs) to inform our future events and social media materials. • Assist in creating engaging, dynamic, and educational student programming to challenge critical thinking, create safe spaces, and empower students to build their professional network.• Plan annual gala with Director and assist Director with any miscellaneous tasks.

• Co-lead a 9th grade classroom of students from underrepresented communities in NYC for summer ELA while implementing engaging classroom activities.• Directed a College Readiness summer course for a group of 15, 9th graders to have them understand FAFSA, majors and minors, and the college experience.