The Good Advice Company is a marketing and communications consultancy specializing in executive personal branding / thought leadership, and brand positioning and high-level PR strategy for mission-driven companies, start-ups and creative agencies.𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬:Strategic Communications and Marketing ConsultingIn today’s media landscape, companies need an outside perspective and honest counsel.𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠:Transformative work with leaders, founders, and entrepreneurs connecting their origin story to the soul of their brand where we find meaning, purpose and impact. Powered By Intuitive Data, Behavioral Analytics And Master Story Mining my proprietary process called SOUL+STORY helps clients uncover their authentic selves and actualize that self in the world. 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩𝐬:Group work on Professional + Personal Branding and Spiritual Health in the Workplace. Both empower staff at all levels to lean into their authentic selves while also tapping into tools to combat burnout, stress and uncertainty.1:1 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠:I'm a founder and leader's best and most honest friend. Your right hand consigliere when it comes to strategic comms planning (internal and external). I brainstorm, creatively spar and will push leaders and their companies not to do things the way they've always been done, but to think about new ways of communicating with the world. I offer one-off 60 and 30-minute sessions in addition to more in-depth monthly packages. 𝘐 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘢 𝘧𝘶𝘵𝘶𝘳𝘦 𝘸𝘩𝘦𝘳𝘦 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘱𝘶𝘳𝘱𝘰𝘴𝘦, 𝘪𝘮𝘱𝘢𝘤𝘵 𝘢𝘯𝘥 𝘱𝘳𝘰𝘧𝘪𝘵 𝘪𝘯𝘵𝘦𝘳𝘴𝘦𝘤𝘵 𝘴𝘦𝘢𝘮𝘭𝘦𝘴𝘴𝘭𝘺.

Responsible for global PR and marketing, internal communications, culture development, brand reputation (including 10-year rebranding) and awards for TBWA\Media Arts Lab and MAL\FOR GOOD. Provide PR strategy and counsel to the global leadership team in key markets around the world with international focus on China, Japan, Brazil and the U.K. Manage senior management transitions and talent announcements globally. Partner with client (Apple) on campaign launch strategy and outreach. Key team member on several award winning campaigns including Shot on iPhone. Work closely with Lee Clow on all media and thought-leadership opportunities, speaking engagements, and public appearances. In addition to my responsibilities at TBWA\Media Arts Lab, I also lead the global PR and Communications for TBWA Worldwide network's Take the Lead initiative - TBWA's commitment to gender equality in the workplace.

Offered clients one-on-one support, strategic thinking and creative planning to truly highlight their profile/business. Specialized in consumer facing media and excel at entertainment, celebrity, fashion, technology, food, and nonprofit industries. Clients include: Dr Pepper (One of a Kind advertising campaign), Taco Bell (Super Bowl advertising campaign outreach), Pop Secret (first scented mobile video game), Academy of Country Music (ACM Festival and Party for a cause), The Alliance for a Healthier Generation, NFFTY, Save the ta-tas®, Street Food Cinema, Blee Inara, Pura Vida Bracelets, Hollygrove/EMQ Families First and more. I also specialized in placing more than 100 broadcast deal segments/flash sales on Good Morning America, Today, The View, Wendy Williams, E!, Extra, Una Nueva Dia, and more!

Created strategic public relations plans for record releases and individual artists. Developed and maintain relationships with national music and entertainment media. Pitched reviews, lifestyle and feature stories in print, online and electronic outlets. Conducted regional and national media outreach for album release news and US tours. Staffed West Coast media appearances and performances for talent. Conducted talent media training, large event coordination, development of media materials, talent styling, etc.

Created strategic marketing and communications plans for the Declare Yourself 2007-2008 campaign. Conducted targeted celebrity outreach, partnership development, spokesperson media training, large event coordination, development of media materials, creation of online content, production of viral videos and more.

Current Lifestyle Marketing is a sister-agency born out of Weber Shandwick that launched in July 2006. Managed multiple accounts providing strategic and tactical counsel to clients. Clients included: Glad ForceFlex Trash Bags, The Clorox Company (new product launches) Hidden Valley Ranch (cause-related program), Uncle Ben’s, Intel Viiv and more.

Clients include: Declare Yourself (Norman Lear, Voter Registration Initiative - Launched Nov. 2003 –PRSA “Best of Silver Anvil” 2004, PRSA Silver Anvil winner in Public Service - Nonprofit, 2004), Hollywood Roosevelt Hotel, Brand Jordan, American Express Open Network and Blue, Sony Computer Entertainment America (PlayStation, PlayStation 2 and 989 Sports), MAGIC International, General Motors and Cadillac, Sony Connect,T-Mobile All Access, Diageo, Paramount Home Entertainment, Hollywood & Highland, Kodak Theater and more.