Elizabeth Fields Email & Phone Number

I help wellness brands break through the competitive marketing clutter:• Developed branding and marketing initiatives for The Art of Happiness with Arthur Brooks, including landscape analysis, user insight research, communications strategies and programs.• Grew registration +400% for UCLA-MARC mindfulness program via user insight research, email blasts and social media marketing. • Prepared market intelligence analysis for precision medicine start-up to understand competitive marketing approaches.

Oversaw marketing strategy and communications consulting practice with automotive OEM client base that included Toyota, Lexus, Honda and Acura. Led web development, content management and analytics reporting functions. Managed client relationships, work flows and budgets. Helped launch IntellaCar iPad app start up, including all digital marketing support (email blasts, website development, content development, social media campaigns, etc.). Developed monthly customer usage/results analyses for 25 dealerships.

Charlotte, Nc, Us

Partnered with internal and external stakeholders to ensure communications strategies were aligned with branding, business development and long-term growth plans for three major divisions. Directed strategy and creative development of all marketing programs.

Spearheaded integrated marketing plan development, advertising and promotions for a $44 million product line. Formulated creative and media advertising strategies and identified solutions to improve marketing performance. Orchestrated a comprehensive media and merchandising strategy generating +33% added value. Initiated consumer insight research resulting in new brand positioning.

Burbank, Ca, Us

Drove franchise strategy and implementation for Looney Tunes and other classic animated properties, resulting in year over year growth in sales and purchase interest. Conducted insight research to ensure programs were on target with consumer needs. Orchestrated franchise support activities, including programs, styleguides, collateral materials, presentations, advertising and licensee meetings.

Us

Developed strategy and programs for the Acne product line, including packaging, advertising, promotion and sampling. Managed sales forecasts and marketing budgets.

Mba

Ab, Semiotics