Beth Schroeder Email & Phone Number

Traverse City, Mi, Us

United States

Highland Beach, Florida, United States

Boca Raton, Florida And Traverse City, Michigan

Traverse City, Michigan, United States And Highland Beach, Florida

Harrisburg, Pennsylvania

Troy, Mi

PACKARD ELECTRICAL/ELECTRONIC ARCHITECTURE (WIRING) DIVISION - Dearborn, MIProfit and loss responsible for $250M business unit. Led geographically dispersed global team of 125 people to improve top and bottom line of struggling business unit. Led formulation and implementation of strategic business direction including marketing, sales, technology, operations and financial plans.Improved profitability by 85% over 12 month period through program rationalization and operations optimization.Reestablished strategic supplier position with customer reversing declining revenue trend through improved focus on customer requirements and alignment with company profit drivers.Successfully launched four complete wiring programs meeting or exceeding profit, quality and delivery expectations. (Flex, Econoline, MKS, MKT) Restructured all areas of the business to improve performance and to quickly adjust to economic downturn.Secured five new programs totaling $1.6 billion in new global revenue over six years. (2013 Global CD platform, 2013 Flex, 2013 MKT, and 2013 Econoline wiring and a new product, the global power distribution box (PDB) for Global CD platform)

Led global staff responsible for customer accounts at $6 billion division. Developed annual booking goals by customer to achieve sales growth and profitability targets. Identified new opportunities and developed and implemented strategic growth/capture plans. Successfully secured in excess of $28 billion in new business over 5 years, exceeding growth requirements each year. Identified key strengths and issues to establish winning plans for each major customer. Captured several new major accounts, including Ford and Cummins by developing key relationships with customer contacts. Led the successful implementation of price increases to recover commodity cost escalation in an environment of general price decline and supplier profit squeeze.

Improved profit margins by 50% by establishing market research based sales and pricing strategies for key product line introductions. Established strategic marketing plans that focused resources in areas of competitive advantage. Entered a new market segment for steering columns leading to a 25% increase in market coverage and increased new business. Established value-based pricing methodology and provided training for the sales organization, substantially improving profitability.

Managed two Account Managers responsible for second largest customer with annual sales of $795 million. Facilitated development of new relationships between customer and Delphi Executives leading to better support for technology development in line with customer’s needs. Implemented value pricing improving account profitability of 20% over two years.

Led staff of 10 performing market assessments, competitive analysis, market research, market plan development and marketing communications. Worked with Divisional President to install a business and market planning process to improve accountability of leadership. Integrated marketing and technology plans identifying new products and improvements to current products. Resulted in successful introduction of electric power steering.Managed advertising agency interface and provided input to corporate communications activities during name change and market repositioning. Delphi name recognition and brand awareness exceeded pre-name change levels within one year.

Directed staff of six responsible for business planning, benchmarking and performance measurement activities.Chaired the Business Planning Council, consisting of key leaders who developed and implemented the division’s business plan stressing implementation and results; efforts improved operating performance by 50% in the areas of quality, delivery, technology development and profitability.

Primarily responsible for development of five-year business plan, competitive analysis and market plan for $700 million business unit. Responsibility included product development, market and customer targeting and growth strategies. Formulated a very successful strategy for blocking a key competitor out of critical customers.

Bachelor Of Arts - Ba, Accounting And Financial Administration

Master Of Business Administration - Mba, Internaitonal Business