Director, Creative Services
United States
As Creative Services Director and lead designer, I steer the vision, execution and tone of creative communications materials and experiences. I guide the creative process, manage team staff individually and as a whole, and provide inspiration, empowerment, and leadership to each team member. I am responsible for the development of virtual event strategies, manage internal client relationships, and oversee the quality of the creative work generated in-house or through external resources. Managing the design department, we work hand in hand with leading manufacturers of the life science and clinical diagnostics industry, like Thermo Fisher, Beckman Coulter, Roche and GE Healthcare as a strategic partner in creating compelling and educational custom events, webinars, and virtual events curated for intellectual and technical audiences. Additionally, I am hands on creating and managing communications across multiple interactive and visual mediums, including print, digital, video, social, email, e-commewwrce/store and marketing channels. Key Achievements• In 2016, we saw an increase of 100 percent in custom events and, as a team, we were able to successfully fulfill 100% of client requests and provided positive results on all levels. Due to this type of success, Labroots earned a spot on the 2016 Entrepreneur 360 list. • With the ever-increasing demand, the design team supported more than a thousand webcast productions in 2017, with an increase of 50 percent in 2018.• Our small but mighty design team achieved Best in Biz awards for Creative Department of the Year in 2016, Silver; 2017, Silver; 2018, Bronze.