Elizabeth Seltzer-Ranfone

Elizabeth Seltzer-Ranfone Email and Phone Number

Marketing Executive | Brand Experience Leader | Award-Winning Programs | Sports, Music & Entertainment | Celebrity & Influencer Marketing @ The Guru House
Elizabeth Seltzer-Ranfone's Location
New York City Metropolitan Area, United States, United States
Elizabeth Seltzer-Ranfone's Contact Details
About Elizabeth Seltzer-Ranfone

As an innovative marketing executive, strategic brand architect, and transformative business leader, I bring a clear record of success in creating groundbreaking, award-winning programs across market verticals for some of the world's most iconic brands. I excel at leveraging a broad skillset and diverse background spanning the brand, entertainment, and agency landscapes, forging the relationships and partnerships that have proved pivotal to the success of multiple organizations, and working autonomously to help CEOs achieve aggressive objectives in short timelines. Combining an ingrained sense of loyalty, hands-on leadership style, and overriding philosophy to learn from and surround myself with the best of the best-I work effectively from the front lines to the highest levels, solving the biggest challenges and positioning fast-paced organizations to compete and win in competitive global markets.SKILLS, COMPETENCIES & EXPERTISEExperiential Marketing, Vision, Strategy & Execution, Brand Partnerships/Sponsorships, New Business Development, Key Account Management, Brand Experience Design, Turnarounds & Transformation, Sports, Music & Entertainment, Celebrity/Influencer Marketing, Omnichannel Campaigns, Live Event Oversight, Content Strategy & Development, Data-Driven Insights, Budget Management, P&L Responsibility, Vendor/Agency Management, Cross-Functional Teams, Mentoring & Team Building, Complex Negotiations, Hiring Top Talent, Diversity, Equity & Inclusion, Speaking & Thought Leadership

Elizabeth Seltzer-Ranfone's Current Company Details
The Guru House

The Guru House

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Marketing Executive | Brand Experience Leader | Award-Winning Programs | Sports, Music & Entertainment | Celebrity & Influencer Marketing
Elizabeth Seltzer-Ranfone Work Experience Details
  • The Guru House
    Chief Operating Officer
    The Guru House Mar 2024 - Present
    Denver, Colorado, Us
  • Superplastic®
    Evp, Entertainment & Executive Director, Brand Experience
    Superplastic® Oct 2022 - Dec 2023
    Los Angeles, California, Us
    The world’s first massively popular animated character universe on social media, Superplastic has 26M+ followers on TikTok, YouTube, and Instagram and sells tens of millions of dollars of real and virtual products annually. ● Recruited as the Executive Director of Brand Experience and quickly earned a promotion to lead the company’s new Entertainment Division, with dedicated teams supporting the Experiential, TV, Film, Music, and Animation verticals.● Launched “The Ghost Kidz”, a 3D animated rap duo voiced by two prominent rap artists, to expand Superplastic’s character universe into music. This initiative achieved substantial success across business areas, including live performances, video, streaming distribution platforms, and strategic brand partnerships.● Wrote the playbook to prepare for the launch of Superplastic’s first permanent, ticketed, immersive retail business in Las Vegas. Built a comprehensive plan involving real estate procurement, architecture design oversight, joint venture negotiations, partner integration, operating plan development, and marketing and PR strategy.
  • Motive: A Project Worldwide Agency
    Svp, Brand Experience
    Motive: A Project Worldwide Agency Jul 2021 - Oct 2022
    New York, New York, Us
    Motive is a full-service marketing and ad agency with six independent yet highly integrated studios that establish deep connections between brands and consumers at the intersection of cultural resonance and brand relevance.● Recruited by Motive’s CEO to rebuild and reimagine Motive’s Brand Experience Studio and diversify the client base in the aftermath of the significant industry downturn triggered by the COVID-19 pandemic. Recruited an entirely new team and relaunched the studio, offering expanded specialization in Sports, Gaming, and Entertainment.
  • Match Marketing Group
    Managing Director, North America
    Match Marketing Group Mar 2016 - Jun 2020
    Boulder, Colorado, Us
    Match Marketing group is a PE-backed multi-agency firm specializing in Experiential Marketing, Brand Stewardship, and Commerce Marketing to help bold brands navigate the marketing landscape and amplify growth. ● Led Match Marketing Group’s largest office and North American headquarters while reporting directly to the CEO. Headed new business development, pitched prospects to capture new opportunities, and successfully grew the business (+3,900%). Managed a fully integrated operation staff specializing in Creative, Digital/Social, Experiential, Retail Marketing, Client Services, and Field Marketing. Additionally, led all Operations functions, including Finance, Human Resources, and Information Technology.● Built and managed partnerships and collaborations with leading brands and celebrity partners, including PepsiCo, Diageo, Conagra, Unilever, GoGo squeeZ, Fujifilm, Buffalo Wild Wings, Spectrum (Charter Communications), Nestle● Secured a multi-year deal with Diageo, representing Match Marketing Group’s biggest client account
  • Amplitude Marketing Group, Inc
    Evp, Brand Experiences
    Amplitude Marketing Group, Inc Aug 2002 - Mar 2016
    Newtown, Ct, Us
    ● Served as a founding member of the first-to-market, experience-driven brand marketing agency, built the core experiential offering from the ground up, and positioned Amplitude as the industry leader in the space. Led experiential new business development and forged major brand and talent partnerships. Delivered exceptional results, leading to a successful exit in 2016 with the acquisition of the experiential business unit by Match MG.● Led a multi-disciplined team of experiential and creative marketers. Guided work from concept to execution and provided hands-on leadership for creative development, with an unwavering focus on client success. ● Managed key client partnerships and sponsorships and structured and negotiated contracts with celebrity talent and sports properties, including Katy Perry, Kelly Clarkson, The Band Perry, FUN, Jason Mraz, Jewel, Jordin Sparks, Jonas Brothers, Live Nation, NASCAR, NCAA, LPGA, AVP, and X Games.
  • World Wrestling Entertainment
    Event And Promotions Assistant, Cpg And Talent Relations
    World Wrestling Entertainment Jun 2000 - May 2002
    Stamford, Ct, Us
    An integrated media organization and recognized leader in global entertainment, WWE, part of TKO Group Holdings (NYSE: TKO), has 24/7 programming available in 180 countries and more than 1 billion social followers.● Headed planning and logistics for industry and consumer events, WWE Superstar appearances, promotional tours, and consumer product launches. Worked closely with key retailers and event partners, including Target, Walmart, Toys R Us, BestBuy, Comic Con, Licensing Expo, and the North American International Toy Fair.

Elizabeth Seltzer-Ranfone Skills

Integrated Marketing Social Media Relationship Marketing Social Media Marketing Digital Marketing Brand Development Sponsorship Advertising Marketing Digital Media Marketing Strategy Leadership Event Management Brand Management Marketing Communications Digital Strategy Event Planning Entertainment Brand Awareness Entrepreneurship Customer Insight Public Relations Creative Direction Consumer Products Strategy Social Networking Mobile Marketing Sports Marketing Strategic Partnerships Direct Marketing Content Strategy Creative Strategy Interactive Marketing Field Marketing Strategic Planning Guerrilla Marketing Marketing Research Shopper Marketing

Elizabeth Seltzer-Ranfone Education Details

  • University Of Rhode Island
    University Of Rhode Island
    Communications

Frequently Asked Questions about Elizabeth Seltzer-Ranfone

What company does Elizabeth Seltzer-Ranfone work for?

Elizabeth Seltzer-Ranfone works for The Guru House

What is Elizabeth Seltzer-Ranfone's role at the current company?

Elizabeth Seltzer-Ranfone's current role is Marketing Executive | Brand Experience Leader | Award-Winning Programs | Sports, Music & Entertainment | Celebrity & Influencer Marketing.

What is Elizabeth Seltzer-Ranfone's email address?

Elizabeth Seltzer-Ranfone's email address is el****@****hmg.com

What is Elizabeth Seltzer-Ranfone's direct phone number?

Elizabeth Seltzer-Ranfone's direct phone number is +120341*****

What schools did Elizabeth Seltzer-Ranfone attend?

Elizabeth Seltzer-Ranfone attended University Of Rhode Island.

What are some of Elizabeth Seltzer-Ranfone's interests?

Elizabeth Seltzer-Ranfone has interest in Experiential Marketing, Cook, Electronics, Entertainment, Music, Sports, Foodie, Digital And Social Media Explorer.

What skills is Elizabeth Seltzer-Ranfone known for?

Elizabeth Seltzer-Ranfone has skills like Integrated Marketing, Social Media, Relationship Marketing, Social Media Marketing, Digital Marketing, Brand Development, Sponsorship, Advertising, Marketing, Digital Media, Marketing Strategy, Leadership.

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