• Build strategy and oversee development on platforms to drive incremental revenue streams including direct to consumer websites, subscriptions, gifting and occasion-based offers, and new channel development.• Oversight of Shop OREO direct to consumer platform including overall business proposition, external partner relationship management and internal brand integration. Partner with agencies to develop consumer offerings, marketing strategy and site build and functionality.• Develop channel strategy including first and third party across multiple customers to drive long-term profitable share growth across the Mondelez portfolio. Work cross-functionally with sales, marketing, finance and supply chain to develop roadmap and inform of capabilities and priorities.

• Responsible for developing incremental products and roadmap to launch via strategic eCommerce customers including Amazon and manage execution with third party distributor partner. Analyze key market trends and consumer insights to inform product development and measure results in market.• Develop channel strategy including first and third party across multiple customers to drive long-term profitable share growth across the Mondelez portfolio. Work cross-functionally with sales, marketing, finance and supply chain to develop roadmap and inform of capabilities and priorities.• Manage current year revenue forecasting for Growth Platforms and develop strategic plans and revenue targets. Size business opportunities to inform resource requirements and team prioritization.• Set strategic direction for marketing including media agency briefs, sponsored products and promotional calendar.

•Responsible for driving strategic analysis for a newly formed eCommerce organization including establishing business priorities, processes and planning towards 2020 ambition to deliver $1B in eCommerce revenue globally.•Optimized content and product offerings on Amazon.com for belVita brand driving an improvement in sales of +12% in first month. •Identify and recommend initiatives to generate incremental eCommerce revenue globally including new sales channels and marketing initiatives.•Manage business analyst team focused on supporting analytical best practices by establishing reporting capabilities and driving business results with data driven recommendations

• Part of the launch team for Fulfillment by Amazon Small and Light program, a low cost fulfillment solution for fast moving, small products. During the first year of the program, sellers enrolled thousands of products.•Responsible for defining, tracking and reporting KPIs of business performance and recommendations to senior leadership.•Drove seller adoption and engagement with the sales team using seller feedback to develop new features, including program enrollment automation and account management. •Defined standard operating processes, built volume forecasts for labor and building requirements and develop cost reduction opportunities with operations team.•Managed business analyst, overseeing daily activities and evaluating performance.

•Managed inventory positions and buying strategies for four categories of one of Amazon.com’s fastest growing product groups.•Owned team’s inventory annual operating plan and weekly sales and operating plan •Coordinated with operations to improve processes. Identified process change worth $50M in annual sales and $500K in annual cost savings.•Co-led Holiday 2013 and 2014 planning for automotive team. Coordinated efforts between vendor management, instock and marketing teams to create and execute deal campaigns.

•Reported and analyzed key business metrics including customer acquisition, retention, benefit usage and sales lift for millions of Prime subscribers worldwide.•Modeled financial feasibility for a Prime program in Canada including optimal shipping benefits, customer eligibility and pricing.•Responsible for forecasting prime unit volume and subscription revenue for seven Amazon marketplaces

•Led biweekly Risk & Opportunity process for North America Retail gross margin and balance sheet accounts. Analyzed trends across over 30 product lines and annual sales of more than $18B. •Provided insights into financial trends to senior leaders; top line revenue growth, gross margin, working capital and product line mix. •Bridged and analyzed variances from actual results to plan. Prepared monthly summaries and comments for review by senior management.

North America Retail - Financial Planning & Analysis