Elizabeth (Liz) Turnbaugh Email & Phone Number

Chicagoland And Sureounding Areas

Lake Forest, Illinois, United States

United States

-Execute high quality leadership in directing domestic & global marketing teams throughout brand marketing impact strategies designed to increase organizational growth while improving annual profits. Cultivate customer partnerships and deliver through go-to-market strategies. -Develop and lead 13 direct reports under the Trade Marketing Department, implementing new trade programs designed to improve annual profits. -Provide continuous leadership for the Procurement and Logistics Department in addition to Sales Ambassador Program. -Design and implement long-range strategies for providing the company a competitive advantage in achieving industry leading product delivery to the public. -Designed and deployed all brand building training sessions throughout Sales and Marketing Departments, achieving improvements in marketing efforts throughout all organizational levels.-Rated by senior leadership as “Hi-Potential” while serving as a key player within the Critical Core Leadership Team.-Provided leadership for 15 direct reports while managing all aspects of Sazerac Brand Ambassadors, Inc. in creating an impactful brand building strategy across priority brands -Effectively led the successful integration of international branding directives into the U.S. marketplace utilizing promotional packaging, pricing, and strategic & tactical action plans to establish products through media resources and trade show events.-Designed a new category presentation and sell-in materials in supporting new product launches contributing to 85% of new item acceptance.-Created and launched new trade programs leading to a notable increase in product distribution from 30% to 75% nationally.-Effectively introduced a $400M trade budget within a national sales plan, facilitating cost savings while monitoring logistics, maximizing resources in determining optimal outcomes.-Provided oversight for the annual procurement budget totaling $23M for the Procurement and Logistics Department. 

Deerfield, Il

For this position, I orchestrated leadership for high performance teams throughout the planning and launch of all marketing and sales plans, directing innovative sales strategies from conception to completion leading to notable improvements in product brand recognition throughout the market. I conducted the design of marketing plans for highly commercialized products ready for field implementation. I also established effective leadership for the Beam Global North American Sales meeting managing a $2.4MM budget through performance benchmarking, administration and cost analysis. Additionally, I supported continuous process improvements throughout marketing innovation, establishing fiscal reports while tracking performance against feedback to ensure achievement of all marketing goals. The following are a few of the key contributions that I attributed to this position during my time here: Designed and deployed the new Beam Elite Sales Recognition Program, facilitating recognition of top performers while fostering training and success throughout all team members. Spearheaded the design of National Merchandising Audits, launching new training programs for 5K auditors in successfully resolving all issues identified during process reviews.

As a State Manager, I directed high quality teams including six direct reports and three distributors, driving performance through the introduction of sales budget planning procedures, forecasting spend while maximizing profits. During my time here, I targeted and achieved profit, shipment and depletion goals of +1.5% cases, 4.1% NSV, and 3.2% gross profits. I also led all distributor management and general sales meetings, facilitating effective and efficient performance throughout all workflow leading to annual revenue and profit growth. While here, I was recognized for surpassing organizational expectations in receiving the State Manager of the Year Award in 2009, 2010 and 2011.

Deerfield, Il

Operational Management, Sales Management, Marketing Management, Leadership, Project Management, Market Planning, Market Segmentation, Sales, Strategy, Business Strategy, Business Analysis, Sales Presentations, Quality Assurance, Data Analysis, Reports, Documentation, Program Management, Market Strategy, Communications, Account Management, Sales Operations, Teamwork, Team Building, Change Management, Process Improvements, Organizational Development, Public Speaking, Presentations, Training, Organizational Effectiveness, Cross-Functional Team Leadership, Leadership Development, Management Consultation, Forecasting, Staff Training, Key Account Development, Mergers and Acquisitions, Beer, Wine and Spirits, Grocery, Alcoholic Beverages, Wine, Brand Management, New Business Development, Trade Marketing, Pricing, Product Development, Wine Tasting, FMCG, National Accounts, Shopper Marketing, Brand Development, Key Performance Indicators, Performance Management, Pricing Strategy, Competitive Analysis, Retail, P&L, Inventory Management, Merchandising, Relationship Marketing, Merchandising, Brand Awareness, Food and Beverage, Consumer Products, Consumer Insight, Customer Relationship Management, International Marketing, Contracts, Negotiations, Distributed Team Management, Beverage Industry, Distributors, Spectra, IRI, Champagne