Elizabeth S. Leaver Email & Phone Number

Boston, MA, US

Boston, Massachusetts, United States

Wrentham, Massachusetts, United States

• Developed and executed a content strategy for several websites with a focus on boosting organic SEO results
• Led “rapid response” content planning and execution during COVID-19: developed a comprehensive resource page for audience and drove all content execution
• Managed content calendar and led editorial staff through development and meeting numerous and competing deadlines

Wrentham, Mass.

• Published, updated, curated, and maintained digital content (articles, long-form guides, white papers, and more) to CMS using HTML and WYSIWYG; edit and copy edit all such content
• Utilized Moz, Google Analytics, and other tools to maximize SEO; analyzed content traffic to determine strategies for enhancing engagement and user experience
• Conceptualized and wrote e-newsletters implementing best practices for clarity, consistency, and SEO
• Co-editor of PTO Today magazine, a niche publication for school parent groups (PTOs and PTAs): wrote, edited, and copy edited features and departments, copy fit text to magazine pages, and proofed final pages
• Supported engagement in social media channels: assisted in managing social media, including several active groups on Facebook; identifed engagement and content opportunities within social channels

• Edit manuscripts for clarity, style, consistency, and grammar
• Work with authors in a wide range of genres including fiction, young adult, local history, and religion/spirituality

Weston, Mass.

• Reported and created content for site, which averaged five to seven pieces per day, meticulously planning each day’s/week’s content to reflect both relevant issues and, as per company’s directive, ways to enhance.
• Managed and curated content in a variety of forms that included traditional articles, daily newsletter, videos, user-generated and aggregated content, and more
• Established and maintained site and company visibility and collaboration with community via direct one-on-one contact, use of social media (Facebook, Twitter, etc.), and more

Atlanta, GA

• Enhanced hospital’s image by planning and implementing written communications plans for services: researched, wrote, and edited a variety of collateral content including product/service fact sheets, educational.
• Served as project manager for editorial content and coordination of a variety of internal and external communications programs, including educational materials for patients and families
• Provided as-needed editorial and proofreading expertise for a wide range of projects and internal clients